CONTENT: I. Executive Summary II. Market And Competition Analysis * Market Opportunity * Market Size * Our Section of the Market * Market Segmentation * Market Growth * Market Competition III. Product and Technology * Product Technologies * Product Uniqueness * Product Usage * The iShare and Digital Rights Management IV. Marketing‚ Sales‚ and Operation * Production * Distribution * Pricing Strategy * Advertising *
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Critical Brand Evaluation MM36620 A brand is not a logo; a logo is just a symbol that represents the brand. A brand is not a tagline; a tagline is an expression of the brand. It is not a product; a product is a tangible representation of the brand. While products come and go over time‚ brands can live indefinitely; your brand is derived from who you are‚ who you want to be and who people perceive you to be. A brand can be defined as ‘A name‚ term‚ design‚ symbol‚ or any other feature that identifies
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EXECUTIVE SUMMARY Apple was formed in 1976 by Steve Wozniak and Steve Jobs. After some disastrous losses in the 1980’s and 1990’s to their main competitor‚ IBM‚ Apple was able to re-invent the entire company. When Jobs returned to Apple in 1996‚ he took an expanded role and not only continually pushed for innovative ideas and products but also compelled several structural changes. Jobs also got rid of profitless divisions and departments. Apple has been able to gain market share quicker
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Understanding the Ansoff Matrix in a new market: Penetration: When marketers try to sell the existing product to the existing customers‚ they engage in penetration strategy. It can be achieved in multiple ways. For example‚ by changing pricing‚ by adding minor features (new and improved!)‚ changing the packaging (shampoo sachets)‚ or highlighting alternative uses. In this commercial‚ we get to how Cadbury India is pushing for chocolates to be used as small gifts instead of more traditional sweets
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choices? Refer to the financial reports of Apple‚ Inc. for the year ended September 25‚ 2010 +Process+ .f. Refer to Apple’s revenue recognition footnote. In particular‚ when does the company recognize revenue for the following types of sales? I. iTunes songs sold online. ii. Mac-branded accessories such as headphones‚ power adaptors‚ and backpacks sold in the Apple stores. What if the accessories are sold online? iii. iPods sold to a third-party reseller in India. g. Refer to Apple’s revenue
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been so successful that it is thought to be as influential as the Sony Walkman was in the 1980 ’s.1 In fact‚ over one-hundred ten million iPods (110‚000‚000) have been sold over the last six years.2 The highly popular digital music store and library‚ iTunes‚ also plays a big role in iPod ’s success by making digital music cheap and easy-to-access. The big question is: How will Apple continue to be an industry leader in the increasingly competitive MP3 player market? In this paper we will analyze Apple
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for your iPhone/iPad app Entertainment. games‚ multimedia‚ social networking. Information. news rss‚ travel guide‚ books catalog. Useful. fitness‚ ticket booking‚ education‚ scheduling. Anything. any idea you find in your head. Top 5 categories on iTunes: 1. 2. 3. 4. 5. Books: 41308 active apps Games: 35266 active apps Entertainment: 27279 active apps Education: 18539 active apps Travel: 15158 active apps Aug 2010 | © Sibers | HireRussians.com Spending Assumption Costs to consider 1. Apple
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sells consumer electronics‚ computer software‚ and personal computers. The company ’s best-known hardware products are the Macintosh line of computers‚ the iPod‚ the iPhone and the iPad. Its software includes the OS X and iOS operating system; the iTunes media browser; and the iLife and iWork creativity and production suites. Apple is the world ’s third-largest mobile phone maker after Samsung and Nokia. Established on April 1‚ 1976 in Cupertino‚ California‚ and incorporated January 3‚ 1977‚ the
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Exam cases: Patties Foods Ltd (PFL) The death of the iPod Australian Beverages Ltd Pre-seen exam information Semester 1 2012 Global Strategy and Leadership © CPA Australia Ltd 2012 Case Scenario 1 Patties Foods Ltd (PFL) Patties Foods Ltd (PFL) is a leading manufacturer in Australia’s branded frozen food industry. The company can trace its origins back 50 years to a small cake shop in the Victorian country town of Lakes Entrance. This cake shop was purchased in 1966 by the Rijs
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phone manufacturers. Within a few years‚ in spite of only a minority share of the smart phone market‚ Apple had gained a disproportionate share of both revenue and profits. Similarly‚ within a few years after launch the iPod‚ coupled with Apple’s iTunes Store‚ had decimated the portable media player industry creating an entirely new business ecosystem. Will the iPad do likewise as a disruptive technology for the media and content industries? The same thing as what happened with the iPod
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