for Apple has been a strong point they first developed a product that was practical for its user to use on their way home from work‚ or while working out. It is also easy for the user to manage the songs on the IPod. It also has the software called iTunes on it which makes downloads fast and efficient to use. They were able to market the product all over the world and the sales surpassed their wildest dreams. The introduction phase of the IPod was at a bad time for a new product‚ America had just
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Week 8 Product Life Cycle Homework Directions: Using the structure below [and you may need more bullets for each marketing mix element]‚ find a real world [non-text] example for each stage of the product life cycle and identify the marketing mix elements for that stage. Introduction Example: Smart Car Product Strategy Engineered and designed to help you master your city “Fun wheel drive”- targeting young‚ environmentally conscience adults‚ interested in spending less on gas and more on “fun”
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Apple Inc. Strategic Choice and Evaluation Paper STR/581 University of Phoenix Apple Inc. Strategic Choice and Evaluation Paper This paper serves to present some insight of a company that has been named Fortune magazine’s most admired company in the world for three consecutive years from 2008 to 2010. A strategic analysis will examine the opportunities‚ and threats in the general environment‚ and the company’s strengths and weaknesses. Apple works in many facets of consumer electronics‚
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Q2: What are the chief elements of Apple’s strategy? How well do the pieces fit together? Is the strategy evolving? The chief elements that we found when analysing apple case study was performance‚ position in the market and innovation. 1. Performance apple needs the performance of the company to be good as there is no place for under performance in this industry as there is a lot of competition and they can copy the new ideas innovated within the industry easily. As we can see from the
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something different that they will do next time. Plan A could have failed‚ but there are still a lot of possible and infinite ways to do it. Always keep in mind to never give up‚ just look at Steve Jobs the man who created the MacBook‚ iPad‚ iPhone‚ iTunes store and iPod‚ he got fired from the company he established‚ but never lost hope and so‚ he overcame his problems in order to become successful. Life goes on‚ and everyone must accept what had happened‚ what is happening and what will happen in order
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The Apple iPad is a tablet device designed by Apple‚ Inc.‚ which runs the operating system iOS which found in other Apple devices‚ such as the iPod touch and the iPhone. The first iPad was released on April 3rd 2010. The most recent iPad‚ named the iPad Air‚ was revealed on October 22nd‚ 2013 and went on sale November 1st‚ 2013. The operating system is made around the iPad’s multi-touch screen‚ including an in-screen virtual keyboard. The iPad has built-in Wi-Fi adapters for internet connectivity
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any means and therefore apple customers have discretionary income to buy luxury goods such as the products that Apple offers. However‚ a music and video system such as Itunes may be more affordable for some consumers that use computers‚ phones‚ and tablets from other companies yet they can still download media from the Apple Itunes company. Middle class families in the U.S. can own Apple products but it may be a luxury item that the household saves for. Apple‚ as a technology based company naturally
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1. What are the chief elements of Apple’s overall competitive strategy? How well do the pieces fit together? Is the strategy evolving? Apple has done an excellent job of developing a very distinct strategy through industry leading innovation. This strategy has allowed them to be the frontrunners in new product introductions and the improvement of existing products. Apple has employed a differentiation strategy in an attempt to meet the needs of a global market by offering customers innovative
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According to Sawayda‚ J. (2011)‚ the brand is valued at more than $153 billion‚ making it the most valuable brand worldwide. Apple was intended to be a computer manufacturer though has became popular in consumer electronics such as Apple TV‚ iPods‚ iTunes‚ iPhones‚ iPads‚ and tablets. On the website found that Apple bases its success on “creating innovative‚ high-quality products and services and on demonstrating integrity in every business interaction” (Sawayda‚ 2011). According to Apple‚ the
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Price The initial price of the iPhone was set at: Price Model Price 4gb model $499 8gb model $599 Introduced in June 2007 at a top price of $599 in the United States‚ the iPhone was one of the most anticipated electronic devices of the decade. Despite its high price‚ consumers across the country stood in long lines to buy the iPhone on the first day of sales. Just two months later‚ Apple discontinued the less-expensive $499 model and cut the price of the premium version from $599 to
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