providing technology equipment to schools around the world. The company sells its products in retail stores‚ third party wholesalers‚ and websites and by its own sales force. The company also provides TV and movie rental services through Apple TV and iTunes. The operational business plan of the organization runs the whole company and covers areas like manufacturing‚ finance‚ internet‚ human resources and marketing following the functional approach creating hierarchies. Employees at apple are grouped
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Executive Summary The purpose of this business report is to review the appropriateness of the iPhone for the target segment. A brief explanation of the iPhone‚ in which the market operates‚ is given‚ including the main micro and macro environmental factors that affect the industry. People have different needs based on their demographic‚ economic and physiological backgrounds and they perceive the appropriate mobile phone category accordingly. The mobile phone industry has many competitors‚ and
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introduced the Macintosh‚ the first personal computer with a mouse‚ which was very unsuccessful in the beginning. Steven Jobs left Apple but returned to work there in 1997. Apple created very innovative products such as the iPod‚ iMac‚ iPhone‚ and iTunes. Apple is known for technologically advanced innovative products‚ which in return allows them to market their products at high dollar value and create a high demand. With the resignation and death of Steven Jobs‚ the future of Apple is unpredictable
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competitors. Because of its unique features and better quality it is the most hunted smartphone for the individual who wants to stay in touch of technology. iPhone 5s providing variety of facilities to its consumer such as Apple App Store‚ Apple Maps‚ iTune Store and so on which specified them from other smartphone. By using this phone a man become more noticeable to others. This product fulfills an individual’s desire to be wanted and appreciated. Aggressive Individuals: Aggressive individuals
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offer codes for 70 million free iTunes to German and UK Coke customers. Coke was to be allowed to links its website with Apple’s iTunes site. On October 9‚ 2006‚ Apple Computer announced 4th Quarter profits rose 27% to $546 million‚ and revenues rose 32% to $4.84 billion when compared with 2005 results. Mac shipments reached 1.61 million computers‚ which was the highest sales in the company’s history. On November 8‚ 2006‚ Apple’s management announced that iTunes would offer Spanish language and
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criminals. 3.6 International International business environment of Apple Inc. is globalisation. The advantages of globalisation is allow information and cash stream more quickly. In addition‚ Apple have provide iTunes as globalisation. There are many song available that can access on iTunes. This will lead their sales become more internationally when the business offer this software on the internet. 4.0 Internal Environment Internal environment which called task environment‚ is the specific environment
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Allows Apple to provide options for consumers Competitive Advantage- The Apple Ecosystem Apple has a distinct advantage in having an already established ecosystem Apple TV‚ iPods‚ iPhone‚ iPads‚ and Mac PCs Run from a single marketplace- iTunes Offers an advantage over other OS firms since having one Apple device offers a greater advantage by going with more Apple products Staying Ahead- Competitive Advantage Apple is two years ahead of the competition Apple spent $1.18 billion on
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Marketing Mix Introduction Apple Inc. is an American global organisation that designs and sells consumer electronics‚ computer software and personal computers. Examples of Apple Inc.’s products include the iMac‚ iPod‚ the OS X operating system‚ and the iTunes media browser. (RED) is an AIDS charity who’s aim is to raise awareness and funding to help eliminate AIDS in Africa. To help achieve their aim ’Product (RED)’ was introduced‚ which is a brand licensed to partner companies‚ such as Apple Inc.‚ who
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their stock. SWOT Analysis: Apple Inc. is one of the top American computer technology companies. Their products are almost limitless. They range from the iPod mp3 player to the MacBook and to the iPhone. They also have the computer program‚ iTunes‚ which is installed on nearly every personal computer in America. Although Apple has strengths such as these they also have their weaknesses as well. Using a SWOT analysis you can see all of a company’s strengths‚ weaknesses‚ opportunities and
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WRC 1013 22 September 2013 Compare/Contrast: Steve Jobs & Bill Gates Steve Jobs (born in Green Bay‚ Wisconsin on the 24th of February 1955) is best known as the co-founder & CEO of Apple Computer and somewhat less so for his leadership of Pixar which is a computer animation studio. On the other hand‚ Bill Gates (born in Seattle‚ Washington on the 28th of October 1955) is known for the creation of the Windows operating system‚ as well as being the co-founder and current Chairman and Chief Software
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