multi-touch screen capability. The product was made available to Singaporean consumers on ______ by Singtel. The iPhone is fully compatible with both Apple computers and software. It is also “ one-click-sync “ready for consumers using Microsoft OS through iTunes Windows version. In all‚ the iPhone is a multi-tasking communication device‚ which satisfy individual needs by allowing customization in an all-in-one principle. By allowing customization makes the iPhone relevant to its target market. Place
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part in the market about 90% of the total share. Mission statement "Apple designs Macs‚ the best personal computers in the world‚ along with OS X‚ iLife‚ iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store‚ and has recently introduced iPad 2 which is defining the future of mobile media and computing devices"(about.com) "Samsung`s reflect the commitment to
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the young adults and teenagers. Apple mainly focused on the interface and the ways to capture people’s attention. The iPod interface was sleek and customizable. The product is easy to use for example transferring media and music files through iTunes‚ which became very popular through Apple‚ and other media player software. The growth stage of Apple iPod is still in its early stages. Where more and more people are aware and purchasing the product‚ increasing product demand. Sales are growing
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The Ideal Classroom Today the mood and the technology as well as the costs in our classrooms have changed. Many of our schools in the U.S. plan the technology into budgets and are requiring teachers to learn how to use it. In my 5th grade classroom I would like to have the latest that technology has to offer. It used to be that technology was a luxury in a classroom‚ but now it is becoming more and more of a necessity these days. Being that 5th graders are about to reach middle school‚ I would
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computers‚ iPhone‚ the iPod line of portable digital music and video players‚ Apple TV‚ Xserve‚ a portfolio of consumer and professional software applications‚ the Mac OS X operating system‚ third-party digital content and applications through the iTunes Store‚ and a variety of accessory‚ service and support offerings. The iPhone functions as a camera phone (also including text messaging and visual voicemail)‚ a portable media player (equivalent to a video iPod)‚ and an Internet client (with e-mail
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generations X and Y who have been exposed heavily to the internet weren’t using computers much during the ’compatibility’ days But anyway‚ the ’compatibility’ problem dies when the people who believe in it are not young anymore. Market Segmentation The market segmentation includes: Demographical bases. Geographical bases. Behavior bases. Psychographic bases. 2.1 Demographical bases (age‚ family size‚ life cycle‚ occupation) Looking into Apple‚ the Demographical market segment is successful because
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integration of the iPod media player and the iTunes marketplace across all of its devices to create a billing relationship with 160 million consumers vis-à-vis simplified discovery‚ purchase and distribution‚ it provides a window into how they’ve facilitated a market segmentation approach that is simultaneously harmonious and discrete. In the harmonious bucket is the way that iOS-based Apps and their corresponding “ecosystem surround” directly overlay on top of iTunes and the iPod media player. This approach
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has recovered from the separation strategy‚ but there still are some problems and challenges are waiting for the company. First of all‚ Netflix online streaming branch is facing fierce competition from companies like Amazon instant video‚ YouTube‚ iTunes store‚ and Hulu. Second‚ On-demand TV offering are now hot area‚ many big-pay TV operator such as Verizon and Comcast Corp are trying to bring on-demand TV to cable users which will offer fresher content than online streaming companies like Netflix
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for future cash flow generations for theorganization. Cash Cow I have placed Apples iTunes digital downloading software as a cash cow. Apple clearly is amarket leader in this market segment with 82% market share‚ its closest rival is Napster with only 3% relative market share. The huge difference of 79% shows that Apple has outplayedall its counterparts in this market segment. Growth rate for iTunes is 7.6% which indicates that it is a stable and mature product and it does not needs
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Memory Box At one point in my life I was in the business of collecting. If it meant anything at all to me I found a way to add to my endless pile of other items I had accrued over the years. Each item marked a specific period of my life. I have had fascinations with everything from magic to stamp collecting and my basement is evidence of this. I have accumulated so much “stuff” over the years that at first it seems difficult to narrow the important things down to just 4 or 5. However‚ there
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