strategy is based on differentiation. In fact‚ Apple ambition is to be unique on computer and new technologies market. That is the reason why Apple differentiates its products but also its stores and its services. In order to be unique on it segment‚ Apple offers an other vision of computers and music players. Apple stores are build on the same basis: a futurist concept‚ with an uncluttered aspect. The Apple main differentiation is that it produces its owns softwares‚ that means it does not used Microsoft
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[pic] [pic] How Apple managed to reinvent itself over the years If you read recent stories from major news paper‚ you might conclude that Apple is the ultimate innovator. And you might be right. The company has reinvented itself multiple times and in the process has already transformed at least two industries personal computing and digital music. What will be the impact of the iPhone? While there are no certainties‚ “major” seems to be a safe bet
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1. INTRODUCTION If there is one piece of technology that has touched the lives of people all over the world irrespective of age‚ socio economic classification or geography it has to be the Portable Audio Player (“PAP”). Accordingly‚ it will be interesting to see how this industry has evolved over the years and the ensuing transformation with the advent of the internet/ e-commerce. The idea of portable players began in 1963 when PHILIPS NV (“PHILIPS”) introduced the audio cassette. However
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Case 2- Emerging industries Online music industry – iTunes and Spotify Table of Contents Introduction 1 iTunes 2 Spotify 2 Why are iTunes and Spotify so popular? 4 Critique 4 Sources 5 Introduction In this casework‚ we want to focus on the changing environment of music industry. It started with radio‚ later on gramophone‚ vinyl and records‚ CD’s and now online music. We want to research why this new type of listening and sharing music is so popular and finally‚ will
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and networking solutions; line of portable digital music players along with related accessories and services; personal communication devices; online sale of third-party audio and video products. Products sold worldwide through online stores‚ retail stores‚ and third-party wholesale resellers The main users of Apple products are: students‚ consumers‚ creative professionals‚ businesses‚ and government agencies Apple’s Business Strategy (source Apple’s latest annual report on their web
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by these questions. However‚ for the individual write-up‚ your discussion should be limited to the question on the case. 1. APPLE INC.: IPODS AND ITUNES Apple Computer‚ Inc. has enjoyed tremendous market success with its digital music initiative consisting of software (iTunes)‚ hardware (iPods and Shuffles) and content (iTunes Music Store). This case focuses on the online music industry within the context of the overall music industry. Please conduct analysis of the external environment
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EXECUTIVE SUMMARY Apple was formed in 1976 by Steve Wozniak and Steve Jobs. After some disastrous losses in the 1980’s and 1990’s to their main competitor‚ IBM‚ Apple was able to re-invent the entire company. When Jobs returned to Apple in 1996‚ he took an expanded role and not only continually pushed for innovative ideas and products but also compelled several structural changes. Jobs also got rid of profitless divisions and departments. Apple has been able to gain market share quicker
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Apple Inc Introduction Apple Inc is an American multinational organization located in 1 infinite loop‚ Cupertino‚ California 95014‚ in the middle of the Silicon Valley. It is focused on designing and developing the personal computers‚ other related software products‚ and the electronic products such as MP3 players and iPods. Apple Inc’s main products are iMac‚ iPod‚ iPhone‚ and its latest advanced product is iPad‚ which is on the verge of creating another revolution after iPhone. Apple Inc was
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Organisations are now in an era where change is continual and turbulent. There is far more intense competition between different organisations‚ as well as a growth in economic independence. Organisations need to be able to change the goods and services they provide to consumers on a frequent basis‚ this helps any business to keep on top of sales and achieve set targets. The products and customer services of an organisation constantly need to be new and innovative to ensure demand is satisfied.
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Maybe it is all to do with the possibility at each one of us has purchased and album or a c.d. in the past with high expectations of it being all great‚ only to be completely let down and left un-impressed with your latest £15 Investment which you and i both believe that is worth much less . Maybe then “steeling” that artists next album by downloading it for free from many different sources scattered across the internet is your way of letting them know of your frustration. If you dont like it ‚ you
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