Apple Inc. Strategic Choice and Evaluation Paper STR/581 University of Phoenix Apple Inc. Strategic Choice and Evaluation Paper This paper serves to present some insight of a company that has been named Fortune magazine’s most admired company in the world for three consecutive years from 2008 to 2010. A strategic analysis will examine the opportunities‚ and threats in the general environment‚ and the company’s strengths and weaknesses. Apple works in many facets of consumer electronics‚
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of $344 million in 2010. Net Assets = $48 billion. Return on Sales and capital are 28% and 39% respectively. Range of Products | Quantity | % of Sales | iPods | 300 million | 70% | iPhone | 100 million | | iPad | 25 million | 95% | iTunes | 12 billion songs‚ 450 million TV episodes‚ 35 million books | | Steve Jobs and the Apple turnaround: IBM had made a comeback in the PC industry and emerged as the new standard. Apple introduced Macintosh in 1984‚ but because of the slow processor
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this paper I will explore the reason of Apple’s popularity. Apple creates a famous logo and makes a great branding success; Apple has the best fundamental growth story in the world; Apple owns its core products; Apple innovates a new business model: iTunes+iPod; Apple is about imagination‚ design and innovation‚ and even develops its own culture. The iPod‚ iMac‚ iPhone‚ iPad‚ cool gadgets‚ are simple and fashion‚ even “sexy”. It’s mainly about great design that Apple is able to inspire such devotion
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Week 8 Product Life Cycle Homework Directions: Using the structure below [and you may need more bullets for each marketing mix element]‚ find a real world [non-text] example for each stage of the product life cycle and identify the marketing mix elements for that stage. Introduction Example: Smart Car Product Strategy Engineered and designed to help you master your city “Fun wheel drive”- targeting young‚ environmentally conscience adults‚ interested in spending less on gas and more on “fun”
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Published in The Leader’s Edge (American Management Association) February 2008 Linking New Product Development to Strategy By Gary Getz and Pedro do Carmo Costa Many companies implement Stage-Gate or other forms of new product development processes that promise to accelerate growth while managing risk. Few‚ however‚ are satisfied with the output of their efforts. One potential reason for their dissatisfaction is the disconnection between their organization’s new product development (NPD) and
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integration of the iPod media player and the iTunes marketplace across all of its devices to create a billing relationship with 160 million consumers vis-à-vis simplified discovery‚ purchase and distribution‚ it provides a window into how they’ve facilitated a market segmentation approach that is simultaneously harmonious and discrete. In the harmonious bucket is the way that iOS-based Apps and their corresponding “ecosystem surround” directly overlay on top of iTunes and the iPod media player. This approach
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any means and therefore apple customers have discretionary income to buy luxury goods such as the products that Apple offers. However‚ a music and video system such as Itunes may be more affordable for some consumers that use computers‚ phones‚ and tablets from other companies yet they can still download media from the Apple Itunes company. Middle class families in the U.S. can own Apple products but it may be a luxury item that the household saves for. Apple‚ as a technology based company naturally
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The department stores in America and Taiwan A department store is a place that sells a wide range of products to the consumer. The products sold in a department store including everything‚ like clothing‚ cosmetics‚ furniture‚ home appliances‚ food‚ books‚ jewelry‚ and electronics. Managing the department stores is one of the typical big businesses in the world. America and Taiwan‚ have many ways of operating the department stores in common‚ including the way to attract customer‚ a set price‚ the
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Introduction: Do you remember a time when Transistor Radios were the most technologically advanced form of listening to music? Or how about in 1984 when Sony introduced the Walkman? These are the key radios and handheld devices that led to the creation of the handheld CD player‚ and into the craze that is now the MP3 Player. Technology is a fast paced market. Much like Darwin used the term “Survival of the Fittest” to play upon natural selection and predominance‚ it can be found in the technology
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strategy on say store format and location or online marketing strategy. You have a free choice but it is recommended that you should tackle an issue in depth rather than do something very broad and superficial. You are required to focus on any one of the following aspect related with the retail marketing strategy. TABLE OF CONTENTS 1. Introduction – 3 1.1. Research Objectives – 3 1.2. Methodology of research – 3 2. Literature Review – 5 2.1. Retailing – 5 2.2. Retail Marketing: Store Location
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