Allison Hoehn English 106 Professor Cudden 4/27/10 Apple Marketing and American Materialism Materialism isn’t necessarily a bad thing for society. According to an article in the Journal of Consumer Research‚ “Previous research finds that high levels of material values are negatively associated with subjective well‐being. However‚ relatively little is known about the relationship between materialism and well‐being within the broader context of an individual’s value system” (Burroughs 348). As
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Successes Three of Apple’s biggest successes are the iPod‚ iTunes‚ and iPhone. Introduced in 2001 the iPod offered consumers and easy interface to house up to 1000 “on the go” songs. For Apple‚ the iPod offered a monopoly type product with high margins. The iTunes application also rolled out in 2001 and offered users and easy interface to search and download music and movies. In 2002‚ Apple released the Windows version of iTunes instantly revolutionizing the music delivery market. To date Apple
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What are some inventions that will probably shape the twenty-first century? You are encouraged to write on the outcomes of having such kinds of inventions around. Pangs of hunger strike late in the night. I wonder if anyone is up for some “mamak” food. Out comes my iPhone‚ and within minutes of posting a message on Twitter‚ I get responses from several friends - all hungry and quite willing to venture out in search for food. At the “mamak”‚ we see a trailer on the television in front
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recovered from the separation strategy‚ but there still are some problems and challenges are waiting for the company. First of all‚ Netflix online streaming branch is facing fierce competition from companies like Amazon instant video‚ YouTube‚ iTunes store‚ and Hulu. Second‚ On-demand TV offering are now hot area‚ many big-pay TV operator such as Verizon and Comcast Corp are trying to bring on-demand TV to cable users which will offer fresher content than online streaming companies like Netflix.
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Introduction Apple incorporation‚ also as Apple Computer‚ Inc. is an American multinational corporation founded by Steve Jobs and Steve Wozniak in 1976. These two young men dropped the college to realize their dream. As we see they did it. They have reached such heights‚ which they never dreamed. As most people have heard Apple really started in the basement. The company was located in Cupertino‚ California. It was the first company that has released a graphical user interface (GUI) for the operating
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Market Analysis of the Apple iPod The market studied here is that of the iPod: ‘a brand of portable digital media player de-signed and marketed by Apple Computer.’ Apple have cleverly created a mp3 player that has outsold all competition by using the advantage of brand loyalty. The iPod family has evolved since the original launch in October 2001 when the 5GB iPod was released‚ fol-lowed in 2002 with the launch of the 10GB and 20GB versions. By 2004 Apple had re-leased the iPod mini‚ iPod shuffle
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and only has a slight variation in shape and color between models. However‚ the iPhone series did have quite a few similarities to the iPod touch series. The similarities included touch screens‚ Wi-Fi capabilities and also used the same iTunes program and App Store. Apple has announced; as of September 12‚ 2012; that they are introducing a new addition to their iPhone series; the iPhone 5. In contrast‚ Androids are designed for more business-centered communication‚ whereas Apple promotes a more
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Three Ways Music Affects My Life Music has always been a huge factor in my life. Not only does it serve as one of my greatest influences in the world‚ but it also defines who I am as a human being. It has helped mold me into the kind of person that I am today‚ as well as the kind of person that I strive to become in the future. Three ways music affects my life are it gives me the strength to achieve my goals‚ it enables me to express myself through the emotions that I am feeling‚ and it calms me
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Apple Inc. Current Issue Ethical Issues in Apple Inc. Apple success is based on “creating innovative‚ high-quality products and services and on demonstrating integrity in every business interaction.” According to Apple‚ four main principles contribute to integrity: honesty‚ respect‚ confidentiality‚ and compliance. Although Apple has consistently won first place as the World’s Most Admired Company‚ it has experienced several ethical issues within recent years. Among are privacy‚ sustainability
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fulfill functionality‚ reliability‚ and usability whereas the shuffle doesn’t explicitly allow for proficiency and creativity. The flexibility-usability tradeoff leans toward being highly usable and hence not very flexible. The shuffle syncs with iTunes and allows transition of pod casts and music to the player with problem. The design incorporates aesthetic-usability effect also due to the simplicity of the design and the extremely simple layout and beautiful presentation. The shuffle is also consistent
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