Microsoft Zune and Apple iPod I. Introduction: Hook: Portable MP3 players have come a long way since their humble beginnings in the late 1990s. Subjects: Microsoft Zune and ipod Purpose: analyzing differences between two mobile T.S: The world’s first MP3 players‚ The Eiger Labs MPMan F10 and the Diamond Multimedia Rio PMP300 were shipped with 32 Mbytes of internal memory. MPEG Audio Layer III (MP3) the standard for audio compression that makes any music file smaller with little or
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FIVE-FORCE MODEL OF COMPETITION 12 APPENDIX B 13 Hard drive based players 14 Table 5.1a 14 Table 5.1b 15 Flash based players 16 Table 5.2a 16 Table 5.2b 17 Table 5.3 18 Strategic Group Map 19 Ranking of MP3 players for 2005 19 APPENDIX C 20 SWOT Analysis - Apple versus the competition 20 Apple’s competitors 20 BIBLIOGRAPHY 21 1.0 EXECUTIVE SUMMARY 2.0 INDUSTRY FORECAST: OUTLOOK AND TRENDS IN DATA The macro environment in which the MP3 player industry operated during 2005
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Since 2009‚ Apple has been practicing five marketing tactics that “lock” customers in. As noted by Dan Tynan‚ writer of the article‚ Apple has five company and product characteristics that ensure loyal customers. These five traits are iPod and iTunes‚ iPhone and the App Store‚ Mac computers and the Mac OS‚ installed software an extra (sometimes unwanted) apps‚ and “shoes and spies.” Apple is now a 35 year old company‚ and since its founding is has strategically chosed to limit consumer choice
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practices pure e-commerce is iTunes and Google Play. iTunes Google Play Developer Apple Inc. Google Release Date 9.2.2001 4.5.2010 Operating System Windows XP SP2 or later OS X 10.6.8 or later Android iOS (Books and Music only) Store Apple store is only for apple user Play store is available for all countries except for countries under US embargoes Attributes Known as metadata. stored in two separate library files. The first is a binary file called iTunes Library and it uses a proprietary
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has recovered from the separation strategy‚ but there still are some problems and challenges are waiting for the company. First of all‚ Netflix online streaming branch is facing fierce competition from companies like Amazon instant video‚ YouTube‚ iTunes store‚ and Hulu. Second‚ On-demand TV offering are now hot area‚ many big-pay TV operator such as Verizon and Comcast Corp are trying to bring on-demand TV to cable users which will offer fresher content than online streaming companies like Netflix
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competitors. In fact‚ only one name prevails in the personal stereo industry from the last two decades: Sony. Sony ’s success has been waning over the past five years as a result of the combined service that Apple ’s iPod provides with iTunes software as well as iTunes online music shop. The ubiquity of the "i-brand" has been a curse for the other players in the personal stereo industry. Following the success of Sony ’s Walkman cassette tape player‚ competition rose between electronics giants as
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“iPods.” iPod is now a household name just like microwave‚ vacuum‚ and television; a direct result of the marketing brilliance of Apple. Marketing Plan When Apple created the iPod they created its software counterpart‚ the iPod software known as iTunes. The plan was simple‚ this new innovative software would help sell their hardware and create a new and unique product. When the iPod was first released Apple targeted the trendsetters who were willing to pay anything to be the first to take part in
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music playing devices‚ and software. Apples mission statement states “Apple designs Macs‚ the best personal computers in the world‚ along with OS X‚ iLife‚ iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store‚ and is defining the future of mobile media and computing devices with iPad” (apple corporate information‚ n.d.). This mission statement doesn’t exactly
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lead the industry in innovation with its award-winning desktop and notebook computers‚ OS X operating system‚ and iLife and professional applications. Apple is also spearheading the digital music revolution with its iPod portable music players and iTunes online music store. http://www.apple.com/investor/ 3. Apple’s mission statement only includes descriptions of products and services and past and present technologies. 4. The mission statement from Apple is somewhat unconventional. It’s
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APPLE CASE STUDY STRATEGIC MANAGEMENT GENERAL INFORMATION • Apple Inc.‚ is a multinational consumer electronics and computer software corporation. • Headquartered in California. • Formerly known as Apple Computer Inc. • Fortune magazine named Apple the most admired company in the United States in 2008 and 2009. APPLE STRATEGY • The transformations that occurred during the years from inception to present day have included many strategic management variations that drove the equipment and software
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