How does service innovation influence the performance of a company? Starbucks has not only established itself in the coffee industry but essentially it has become its own entertainment business‚ by constantly innovating it has added to the customer experience by incorporating music into the stores to create an emotional response for customers and to allow them to feel a certain way when they enter the stores. At a shareholder meeting it was declared that a deal was signed with Paul McCartney that
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strategy‚ innovative marketing‚ sleekand enticing communications.Apple owes its overwhelming success in the last years to the iPhone and to the smart iPod and iTunes productcombination‚ a combination of a great hardware piece with great style‚ great software‚ great performance‚ userfriendly interface‚ with a good e-business service. The iPod + iTunes halo effect and new great Mac computers andMac OS software did the rest in increasing Apple revenue stream.In the 5 years between 2003 to 2008 the Apple share
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Case Study 3 SOUNDBUZZ’S MUSIC STRATEGY FOR ASIA PACIFIC Q1 : Analyze Soundbuzz and its business strategy using the competitive forces models. What strategies did it develop for dealing with competitive forces? There are four concepts of the competitive forces models: new market entrants‚ substitute products and services‚ suppliers‚ and customers. In terms of customers‚ Soundbuzz were really well responded to situation that they faced. When they launched B2C model‚ they found that because
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d530 SFF(PK787PA) iTunes 10.7.0.21 QuickTime 7.6.9 FairPlay 2.2.19 Apple Application Support 2.2.2 iPod Updater Library 10.0d2 CD Driver 2.2.3.0 CD Driver DLL 2.1.3.1 Apple Mobile Device 6.0.0.59 Apple Mobile Device Driver 1.62.0.0 Gracenote SDK 1.9.6.502 Gracenote MusicID 1.9.6.115 Gracenote Submit 1.9.6.143 Gracenote DSP 1.9.6.45 iTunes Serial Number 0012AB2C086BCF30 Current user is an administrator. The current local date and time is 2013-02-09 09:39:40. iTunes is not running
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Case 2- Emerging industries Online music industry – iTunes and Spotify Table of Contents Introduction 1 iTunes 2 Spotify 2 Why are iTunes and Spotify so popular? 4 Critique 4 Sources 5 Introduction In this casework‚ we want to focus on the changing environment of music industry. It started with radio‚ later on gramophone‚ vinyl and records‚ CD’s and now online music. We want to research why this new type of listening and sharing music is so popular and finally‚ will
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Organisations are now in an era where change is continual and turbulent. There is far more intense competition between different organisations‚ as well as a growth in economic independence. Organisations need to be able to change the goods and services they provide to consumers on a frequent basis‚ this helps any business to keep on top of sales and achieve set targets. The products and customer services of an organisation constantly need to be new and innovative to ensure demand is satisfied.
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Users can access anywhere and anytime without the need to back up data manually. Furthermore‚ the system will automatically sync music or applications that have been purchased through Apple’s iTunes on all devices connected to the account. Not only that‚ iCloud also stores all the data of purchase on iTunes. It allows users to download music or apps back ever purchased using any device without having to buy back. During the fourth-quarter of 2012‚ Apple announced that iCloud has 190 million users
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Matrix for PCs 24 2.9 SPACE Matrix 25 2.10 Grand Strategy Matrix 28 2.11 Conclusions 29 3. Analysis of the iphone segment 31 3.1 Introduction 31 3.2 5 Porter’s forces 33 3.3 Strategic group mapping 35 3.4 Competitive Profile Matrix 36 3.5 SWOT Analysis 37 3.6 IFE Matrix for smartphones 38 3.7 EFE for smartphones 39 3.8 Space Matrix for smartphones 40 3.9 Grand Strategy Matrix for smartphone industry 42 3.10 Conclusion 43 4. Analysis of the ipod segment 44 4.1 Introduction 44 4.2
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Strengths include the well-designed products that the company puts out‚ such as the iPhone‚ iPad and Macintosh computers. Apple has loyal customers and the strength of its products allows it to charge more than its competitors. Weaknesses include Apple’s relative softness in the business market. Most of its products are bought by everyday consumers and aren’t widely used by businesses – PCs are more common computers to find in an office‚ and Research In Motion‚ which makes Blackberry phones‚ has
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1. INTRODUCTION If there is one piece of technology that has touched the lives of people all over the world irrespective of age‚ socio economic classification or geography it has to be the Portable Audio Player (“PAP”). Accordingly‚ it will be interesting to see how this industry has evolved over the years and the ensuing transformation with the advent of the internet/ e-commerce. The idea of portable players began in 1963 when PHILIPS NV (“PHILIPS”) introduced the audio cassette. However
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