EXECUTIVE SUMMARY Apple Computer’s 30-year history is full of highs and lows‚ which is what we would expect in a highly innovative company. They evolved throughout the years into an organization that is very much a representation of its leader‚ Steven Jobs. Apple made several hugely successful product introductions over the years. They have also completely fallen on their face on several occasions. They struggled mightily while Jobs was not a part of the organization. Apple reached a point where
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Introduction: Do you remember a time when Transistor Radios were the most technologically advanced form of listening to music? Or how about in 1984 when Sony introduced the Walkman? These are the key radios and handheld devices that led to the creation of the handheld CD player‚ and into the craze that is now the MP3 Player. Technology is a fast paced market. Much like Darwin used the term “Survival of the Fittest” to play upon natural selection and predominance‚ it can be found in the technology
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account. Once you connect your device to the internet via a wired or Wi-Fi connection‚ all of your files will be automatically synchronized. The Backup feature allows you to store your personal data‚ along with music apps and books purchased from iTunes. You can restore all of your data directly to your device from iCloud‚ or move it to any new devices you buy. Apple has opened up development to third-party developers‚ which means that there will eventually be iCloud compatible apps for Windows aside
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the market to satisfy the different needs of the customer. The iPod shuffle models are designed for those who are interested in an inexpensive‚ well-designed portable music player that holds a few CDs worth of music and offers easy integration with iTunes and Music Store. The iPod nano models target the person interested in a device that provides modest capacity for music and photos in an extremely tiny and elegant case. Whereas the video-capable iPod models are marketed to fill the same need as
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Big Apple Table of Contents Executive Summary 5 Marketing Strategy 6 Background 6 Company 6 Products 7 Situational Analysis 7 Market Share 8 Goals 8 Strategy 9 SWOT Analysis 9 Strengths 10 Weaknesses 11 Opportunities 11 Threats 12 Customers 12 Competitors 14 Positioning 14 Competitor Market Share 15 Collaborators 15 Role of Partnerships 15 Complimentary Businesses 16 Climate 16 Political/Legal 16 Economic 16 Technological 17 Social/Cultural 17 Issues Analysis 17 Personal
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across several highly competitive markets‚ including the personal computer industry with its Macintosh line of computers and related software‚ the consumer electronics industry with products such as the iPod‚ digital music distribution through its iTunes Music Store‚ the smart phone market with the Apple iPhone‚ and more recently magazine‚ book‚ games and applications publishing via the AppsStore for iPhone and the iPad tablet computing device. For marketers‚ the company is also establishing a very
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covered by these questions. However‚ for the individual write-up‚ your discussion should be limited to the question on the case. 1. APPLE INC.: IPODS AND ITUNES Apple Computer‚ Inc. has enjoyed tremendous market success with its digital music initiative consisting of software (iTunes)‚ hardware (iPods and Shuffles) and content (iTunes Music Store). This case focuses on the online music industry within the context of the overall music industry. Please conduct analysis of the external environment
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1. Apple’s success is also due to the many important historical competitive advantages that the company was able to develop during the years. Starting from Steve Jobs’ garage the company has had the capabilites to attract loyal customers who‚ with time‚ started loving their Macs instead of simply “putting up” with them. The company was able to establish a deep relationship between clients and the brand itself. Thus‚ the customers’ loyalty allowed Apple to sell its products at premium prices which
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1-Explain Apple`s business and IT strategy .What ‚ in Specific ‚ aspect in the strategy you believe boosted apple? illustrate . Apple starts as a computer manufacture ‚ they have a mission to make the computer easy to use by people ‚ in their early commencement they became a leader in computer market . However ‚ this success collapse due to high cost compared with the competitors who have cheap computers that which led Apple`s to many loss in many periods . After that Apple come again with
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ENGLISH Apple Inc. Software License Agreement for iTunes for Windows Please read this software license agreement ("License") carefully before using the Apple software. By using the Apple software‚ you are agreeing to be bound by the terms of this License. If you do not agree to the terms of this License‚ do not use the software. If you do not agree to the terms of the License‚ you may return the Apple software to the place where you obtained it for a refund. If the Apple software was accessed
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