Exam cases: Patties Foods Ltd (PFL) The death of the iPod Australian Beverages Ltd Pre-seen exam information Semester 1 2012 Global Strategy and Leadership © CPA Australia Ltd 2012 Case Scenario 1 Patties Foods Ltd (PFL) Patties Foods Ltd (PFL) is a leading manufacturer in Australia’s branded frozen food industry. The company can trace its origins back 50 years to a small cake shop in the Victorian country town of Lakes Entrance. This cake shop was purchased in 1966 by the Rijs
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phone manufacturers. Within a few years‚ in spite of only a minority share of the smart phone market‚ Apple had gained a disproportionate share of both revenue and profits. Similarly‚ within a few years after launch the iPod‚ coupled with Apple’s iTunes Store‚ had decimated the portable media player industry creating an entirely new business ecosystem. Will the iPad do likewise as a disruptive technology for the media and content industries? The same thing as what happened with the iPod
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(2004‚ January). Retrieved from http://www.time.com/time/specials/packages/article/0‚28804‚1935038_1935059_1935177‚00.html Forbes‚ M Roth‚ J.‚ & Neumayr‚ T. (2007‚ September 5). Apple unveils the itunes wi-fi music store. Retrieved from https://www.apple.com/pr/library/2007/09/05Apple-Unveils-the-iTunes-Wi-Fi-Music-Store.html Shah‚ A Dabelko‚ G. (2008‚ May/June). An uncommon peace: environment‚ development‚ and the global security agenda. Retrieved from http://www.environmentmagazine.org/Archives/Back
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Steven Wozniak (Sanford‚ 2013). Apple Inc. mission statement is “Apple designs Macs‚ the best personal computers in the world‚ along with OS X‚ iLife‚ iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store‚ and is defining the future of mobile media and computing devices with iPad” (Apple Inc.‚ 2013). When you look at a mission statement especially
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this paper I will explore the reason of Apple’s popularity. Apple creates a famous logo and makes a great branding success; Apple has the best fundamental growth story in the world; Apple owns its core products; Apple innovates a new business model: iTunes+iPod; Apple is about imagination‚ design and innovation‚ and even develops its own culture. The iPod‚ iMac‚ iPhone‚ iPad‚ cool gadgets‚ are simple and fashion‚ even “sexy”. It’s mainly about great design that Apple is able to inspire such devotion
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ABOUT THE NEW IPOD * IPod classic packaging consumes 35% less weight and 82% less volume than the first generation iPod. ------------------------------------------------- Marketing plan for Apple iPod * Jun 08‚ 2011 ------------------------------------------------- Product and Product life cycle Apple iPad is an innovative product that enables the users to brows the internet with ease. It is table computer that is mainly designed to use in browsing‚ media consumption‚ gaming‚ light content
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communications and media devices (iPhone and iPad)‚ personal computers (Mac) and portable music players (iPod Touch‚ iPod Shuffle‚ iPod Nano and iPod Classic). Apple also markets digital content and applications through its various software platforms (iTunes‚ iTunes Store‚ App Store‚ Mac App Store‚ iBookstore and Apple TV). More recently‚ Apple also offers online software solutions to help its customers with management of digital media‚ personal organization and on line creativity (iCloud‚ iLife and iWork)
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1. What‚ historically‚ have been Apple’s competitive advantages? Apple has used the following competitive advantage strategies: Apple uses its ability to design and develop its own operating system‚ hardware‚ application software and services to differentiate its brand from competitors. The Apple Inc. Company‚ with 2009 net sales of $42.9 million‚ primarily competes in the PC‚ MP3 player‚ Portables‚ IPod‚ Handset‚ Peripherals‚ Software and service markets. Apple stands out for “typically
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of $344 million in 2010. Net Assets = $48 billion. Return on Sales and capital are 28% and 39% respectively. Range of Products | Quantity | % of Sales | iPods | 300 million | 70% | iPhone | 100 million | | iPad | 25 million | 95% | iTunes | 12 billion songs‚ 450 million TV episodes‚ 35 million books | | Steve Jobs and the Apple turnaround: IBM had made a comeback in the PC industry and emerged as the new standard. Apple introduced Macintosh in 1984‚ but because of the slow processor
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The iPod Nano sixth generation‚ now features a smaller 1.54 inch multi-touch screen with a lower resolution of 240x240 pixels but a higher pixel density of 220 pixels per inch‚ as opposed to the larger 2.2 inch screen on the iPod Nano 5G. The iPod Nano has 24 hours of music playback on a single charge. The new iPod Nano has lost the previous generation’s video camera‚ built-in voice recorder and built-in speaker‚ and games. It has also lost support for video playback‚ but music videos and video podcasts
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