According to Sawayda‚ J. (2011)‚ the brand is valued at more than $153 billion‚ making it the most valuable brand worldwide. Apple was intended to be a computer manufacturer though has became popular in consumer electronics such as Apple TV‚ iPods‚ iTunes‚ iPhones‚ iPads‚ and tablets. On the website found that Apple bases its success on “creating innovative‚ high-quality products and services and on demonstrating integrity in every business interaction” (Sawayda‚ 2011). According to Apple‚ the
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Price The initial price of the iPhone was set at: Price Model Price 4gb model $499 8gb model $599 Introduced in June 2007 at a top price of $599 in the United States‚ the iPhone was one of the most anticipated electronic devices of the decade. Despite its high price‚ consumers across the country stood in long lines to buy the iPhone on the first day of sales. Just two months later‚ Apple discontinued the less-expensive $499 model and cut the price of the premium version from $599 to
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including a portfolio of consumer and professional software applications‚ the iOS and Mac OS X operating systems‚ iCloud‚ and a range of accessory‚ service and support offerings. It also sells and delivers digital content and applications through the iTunes Store‚ App Store‚ iBookstore‚ and Mac App Store. Also Apple is the world’s third-largest mobile phone maker after Samsung and Nokia3. As of November 2012‚ Apple has 394 retail stores in fourteen countries4. It is the largest
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integrated user experience” that bode well with the educational institutions. Therefore‚ although Apple was considered a laggard for the entire PC industry‚ they were quite successful within their niche end of the PC business. 2. Assess Apple’s iPod‚ iTune and iPhone and iPad strategies and performance. How would you compare them to its Mac strategy? The “i” strategy stemmed from Apple’s desire to radically shift their strategy to create a “digital hub” out of one’s PC. The Apple products were going
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* http://www.fool.com/investing/general/2010/06/07/apple-strengths-weaknesses-opportunities-threats.aspx Opportunities: Demographic: Very loyal customer base which has expanded beyond the Mac-heads of the 1990s with the iPod and the iPhone. The iPad has had a very successful launch. This seems to be leading to more sales of computers. Socio - Culture: Has a well-deserved reputation for high-quality products that work smoothly. New products are generally well-received and have a built-in purchasing
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and fitness. Environmentally aware. Interested in fashion. Like to socialize with fellow iPod users. How the iPod changed the music listening lifestyle: It simplified the process of buying and listening to music with the pairing of the iPod and the iTunes. It turned the user’s taste in music to a lifestyle statement with the ability to share playlists. It made music consumption a social activity. It gave users a lifestyle group to belong to. It pushed more people away from physical and pirated music
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TABLE OF CONTENT I. EXECUTIVE SUMMARY: 2 II. INTRODUCTION: 3 III. SITUATION ANALYSIS: 4 III. 1. Market Situation: 4 III. 2. Product Situation: 5 III. 3. Competitive Situation: 5 III. 4. SWOT Analysis: 6 IV. MARKET OBJECTIVES: 7 IV.1. Mission Statement: 7 IV.2. Objectives: 7 V. MARKET TARGETING: 7 VI. MARKETING POSITIONING: 8 VI. 1. Positioning Statement: 8 VI. 2. Perceptual Maps: 8 VI. 3. Possible Competitive Advantages: 10 VI. 4. Positioning Strategy: 10 VII. MARKET STRATEGY: 11
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What are some inventions that will probably shape the twenty-first century? You are encouraged to write on the outcomes of having such kinds of inventions around. Pangs of hunger strike late in the night. I wonder if anyone is up for some “mamak” food. Out comes my iPhone‚ and within minutes of posting a message on Twitter‚ I get responses from several friends - all hungry and quite willing to venture out in search for food. At the “mamak”‚ we see a trailer on the television in front
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Product & Promotion: Samsung Galaxy Tab™ 10.1" (Wi-Fi Only) – 16GB Price: $2500 The new GALAXY Tab 10.1 offers a superlative experience large screen tablet! Enjoy unmatched mobility thanks to the amazingly thin and light body. At just 565 grams for Galaxy Tab 10.1‚ this tablet is a breeze to handle. Fast Speed With both HSPA+ and WiFi access‚ you can be connected 24/7 wherever you are. Enjoy fast and stable connections to the internet for speedy browsing‚ downloads and more! Enjoy the best
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iPod is a brand of portable media players and was launched on October 2001. There are four different types of players‚ which can play both music and videos‚ including the ‘iPod Classic’‚ ‘iPod Touch’‚ ‘iPod Nano’ and the ‘iPod Shuflfe’. The Apple ‘itunes’ software can be used to transfer music to the iPods from computers. Both the Sony Walkman and Samsung YP-P2 are the iPods biggest competitors and have the same touch screen control panel. They both can hold similar amount of music to that of an iPod
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