Project Report on B2B Market Plan Of APPLE INC. AND STARBUCKS CORPORATION: iSTATIONS Submitted to Prof. Sanjay Srivastava Rajan Arora Submitted by Group No. 2 Vikas Kumar ( FT-12-MM- 544) Gaurav Manchanda (FT-12-109) Mikail Mohd. Salim (FT-12-160) Malay Mondal (FT-12-16) Kushagra Varshney (Ft-12-mm-546) Nikita Kabra (FT-12-119) Rahul Yadav (FT-12-MM-542) PGDM Batch: 2012-2014‚ IILM Graduate School of Management‚ Greater Noida ACKNOWLEDGEMENT The
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Steven Jobs was one of the founders of Apple Computer. Apple Computer’s initial strategy was to target specific sub-segments of the market that the company’s management believed could be best served by the company. Apple Computer focused on these sub-segments‚ addressed the needs of these users‚ and developed a loyal following for the company’s products (Fortune‚ 2011). The senior executives at Apple Computer‚ led by Jobs‚ reinforced a customer focus within the company. This customer focus was largely
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attracted many non-proficient computer users. Thirdly‚ Apple’s products provide innovative features. Not like its competitors which provide what customers want‚ Apple’s job is to figure out what customers are going to want before they do. From ipod to itunes‚ from iphone to app store‚ from ipad to iClound‚ they have kept giving new definition to music player and computer. These new definitions make customers willing to pay a premium price for Apple’s products. This premium price reinforces people’s belief
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knows that the products of it are very important in our lives. According to Apple Inc. (2012)‚ they mission statement says that they design Macs‚ the best personal computers in the world and they lead the digital music revolution with their iPods and iTunes online stores. The mission statement also says that the company has reinvented the mobile phone with their revolutionary iPhone and that they define the future of mobile media and computing devices with the iPad. The goal of this company is to make
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corporation that designs and sells consumer software‚ and personal computers. Apple has been the world’s second largest information company and third largest mobile company. Apple has 394 retail stores in fourteen countries as well as the online store and iTunes store making it the second largest publicly traded corporation with an estimated value of 14 billion as of January 2013(www.apple.com).Some of the factors that influenced Apple internally and externally are the engagement an design of the development
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associated devices‚ which is a huge competitive advantage. Another key integration aspect that has enables Apple to gain competitive advantage in the content offering. The company’s content bases are large and is shared across all devices through iTunes‚ which is a storefront offering all kinds of media. Successful product lines Apple has a string of successful product launches which created a halo effect and the company was able to
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Table of Contents Page Introduction 2 Steve Jobs is the chosen one 3 Explore myself and Successful lesson 4 Reference 5 Introduction In this assignment report gives us some different positions of one person and analyzes that to recognize strength or weakness of myself by using information from Critical Thinking Slides. I also define any changes in my mind when I have an opportunity to comparing my own with the chosen one. All this information was created by individual and collected from the
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Apple Board of Directors decided to hand over the reins of Apple Inc. to Timothy Donald Cook better known as Tim Cook‚ then Chief Operating Officer(COO)‚ and make him the new Chief Executive Officer of the company. Jobs resigned from the post of CEO and was chosen to be the Chairman of the Board of Directors. Tim cook was also inducted in to the Board. The decision taken by Jobs was not because of any pressure or due to declining sales or problem with the company but because he was suffering from
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HP‚ Samsung and LG. The Apple is known for their innovation in the technology and so do is supply chain. Apple has become a world leader in the personal electronic entertainment industry. Apple leads the digital music revolution with its iPods and iTunes online stores. The company reinvented the mobile phone with its revolutionary iPhone and application stores‚ and has recently introduced its magical iPad that is defining the future of mobile media and computing devices. The Apple Store‚ which is
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Case Study: Steve Jobs & Apple Sharell Byrd HSC_6304 July 8‚ 2012 Dr. Samantha Murray Abstract Steve Jobs success story began in 1976 when he and a friend built the first personal computer. He founded Apple in 1970s; he was the Chairman and CEO of Apple Computers Incorporations until he was fired by the board of directors. He did not let this obstacle stop him. He went and started other businesses and developments in 1984‚ he developed
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