February 28‚ 13 Develop the strategy Write the brief Write the ads Thursday‚ February 28‚ 13 Creative Brief and the Big Idea What is a creative brief? The most important piece of paper the account team produces All the information that must be conveyed by the advertising A contract for you‚ the Creatives‚ and the Client. A team effort Thursday‚ February 28‚ 13 Creative Brief and the Big Idea What it isn’t ... Set in stone A place to show off every fact you know or marketing
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Our life is frittered away by detail. Simplify‚ simplify‚ simplify . Thoreau said‚ "Our lives are frittered away by details...simplify‚ simplify" meaning that people are concerned too much by insignificant things and not those that are truly important. He wrote‚ "As you simplify your life the laws of the universe will be simpler‚ solitude will not be solitude‚ poverty will not be poverty‚ nor weakness." This quote gives us a bigger idea of living our lives and simplifying each moment to its best
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In the book Privilege‚ Power‚ and Difference by Allan G. Johnson he talks about the different troubles and issues dealing with privilege‚ the differences in this society‚ power‚ gender and race‚ ethnicity‚ sexual orientation‚ social class‚ and disability standing. He talks about his own experiences backing it up with facts‚ memoirs‚ and other documents. 1. In the first chapter of this book‚ he talks about the proverbial term elephant in the room. I believe that this term to him means that race
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! People Are Born Creative! ! Do you think you are creative? How creative do you think you are? As an art student‚ I think I have to be very creative. However‚ I always feel that I lack creativity‚ even though sometimes I don’t feel so. Especially when I saw my classmates did unexpectedly great job. I started to question myself if I were creative or not. I thought I was not a creative person and I don’t belong to this industry. Creativity is something that (only some of) you have since birth and
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The Warning Signs of 1984 Eric Arthur Blair‚ also known as George Orwell‚ made one of the more brilliant and questionable books of the 20th century. Orwell lived through a time of new political movements and mass destruction of World War II. Communism‚ fascism‚ and the idea of a totalitarian government concerned Orwell‚ and also had a big influence on his novel 1984. In this novel‚ Orwell tries to show the readers what the dangers of a Totalitarian government really are‚ attempting to prevent it
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110611 EPISODE 2: Ji Eun - Friends (by Park Hyo Shin) Yoseob - With You Forever (by Lee Moon Sae) Jonghyun - Left-Hander (by Panic) Changmin - Nest (by Nam Jin) Yesung - One Man (by Kim Jong Kook) 110618 EPISODE 3: (All songs from Boohwal) Jonghyun - Lonely Night (1997) Changmin - Never Ending Story (2002) Yesung - The More That I love You (1993) Ji Eun - Reminiscence3 (1987) Yoseob - HeeYa (1985) 110625 EPISODE 4: Ji Eun - Dream (by Lee HyunWoo
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Cast Away (12) Synopsis When FedEx time-obsessed engineer Chuck Noland (Tom Hanks) is paged to make an emergency trip to Malaysia‚ he doesn’t know he won’t see civilization for another four years. Noland endures the harrowing agony of a terrifying plane crash‚ and finds himself washed ashore on a tiny‚ deserted speck of an island in the Pacific Ocean. Review After an unremarkable let’s-meet-the-characters introduction‚ Zemeckis creates a terrifying plane crash that leave Hanks washed up
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was quite boring. Some girl said that Brandon looked like a Mexican‚ Blaine shoved a duck in his mouth and Kristyn was cold. All day Mira planned revenger. She came up with the perfect plan. She would ask Justin Bieber to homecoming. Justin Bieber was Chase’s idol and if he went to the dance‚ Chase would obsess over Justin and Mira could hit Shelby with balloons. Since the dance already happened‚ Mira invented homecoming 2 and everyone decided to go because people are weird. Mira called her bestfriend
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Creative Process February 11‚ 2013 Mihaly Csikszentmihayli- The Creative Personality Mihaly Cziksentimihayli dares to define who creative people are in The Creative Personality. He does not fail to note that his definition is arbitrary but nonetheless‚ creative people do usually carry eleven specific character traits. The Creative Personality explains why creative people differ from those who are not considered to be creative. First‚ he states that those who are typically creative have
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moves from one place to another. The film‚ Cast Away‚ directed by Robert Zemeckis‚ shows concepts of physical journey by using the character Chuck Noland who trapped in an isolated and uninhabited island as a result of a plane crash. Through the film‚ Robert Zemeckis shows that physical journeys are often arduous by nature‚ a person can feel isolated during the journey‚ and a physical journey can be repeated in the reverse order. The film Cast Away reflects the idea that physical journeys are often
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