BA 4221 – MIDTERM CASE INSTRUCTIONS: BAKE ME A CAKE Students are required to purchase this case from Ivey Publishing. See “Ordering Instructions for Students” under the Course Syllabus section of D2L. Due date: 4:30 p.m.‚ October 21st. Ivey Case: 9B13B001 Synopsis On January 14‚ 2012‚ Amy Bourgon‚ sole proprietor of Bake Me A Cake (BMAC)‚ set out to make some decisions regarding the company’s future strategy. BMAC had grown and Bourgon was considering a move because she was unsure of
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STRATEGY AT GALANZ op yo Dr. Stephen Ng and Barbara Li wrote this case under the supervision of Professors Xiande Zhao‚ Xuejun Xu and Yang Lei solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality. Richard Ivey School of Business Foundation prohibits any form of reproduction‚ storage
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List of Long Cases For Project 1 1. Huxley Maquiladora‚ by Paul W. Beamish‚ Jaechul Jung‚ Joyce Miller‚ Source: Richard Ivey School of Business. Synopsis: A senior manager in a U.S. manufacturing firm must make a recommendation about whether 57 labor-intensive jobs should be moved from the existing California plant to a new facility in a Mexican maquiladora. If the Mexican opportunity is pursued‚ decisions are also required regarding the entry mode (subcontracting‚ shelter operator or wholly-owned
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Research‚ (52)‚ 7-19. Retrieved from Business Source Complete database. Hovey. D. (2010). Accounting Principles. Accounting journal for small business 87(9)‚123. Retrieved from Business Cource Complete database Mann‚ L.‚ Beswick‚ G.‚ Allouache‚ P. & Ivey‚ M. (1989). Decision Workshops for the Improvement of Decision-Making Skills and Confidence. Journal of Counseling and Development‚ 67(8)‚ 478. Retrieved from Business Source Complete database
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Session 2 Case: Laura Ashley Holdings plc: That Battle for Survival Study Questions: 1. Assess Laura Ashley’s recent performance. How serious is the company’s present predicament? 2. Identify reasons for poor and deteriorating financial performance. 3. What strategy recommendations would you offer to Mr. Cheong that would best serve the interests of Laura Ashley’s shareholders? Session 3 Case: Global Wine War 2009: New World versus Old Study
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personal selling activities‚ and the marketing area. • To gain an understanding of the role of the sales force in achieving of the firm’s marketing objectives. • To develop an understanding of sales practices through the analysis of numerous case-based sales management issues‚ including hiring‚ firing‚ training‚ motivating‚ compensating‚ and evaluating sales personnel. • To develop decision-making skills and analytic capabilities around the development and management of both the sales
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Overview The case exposes problems that a world leading mobile telecommunication handheld producing company is facing under the pressure of complex internal and external challenges. The company‚ Research In Motion (RIM)‚ is experiencing success in the smart phone market with explosive growth rate and big market share. The BlackBerry products which integrate different functions have reached 14 million subscribers worldwide and have over $ 6 billion in revenue. However‚ the great potential smart phone
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NewGrade Energy Case Study Summary of the company: The case study of NewGrade Energy is based on data analysis from 2009. A privately owned company located in Regina‚ Saskatchewan that operates heavy oil upgrader‚ The Company’s ownership structure consists of the Government of Saskatchewan and Federated Co-Operatives Limited each owning 100% of the company and Crown Investment Corporation (CIC) and Consumer’s Co-Operative Refineries Limited (CCRL) both owning 50% (Ivey‚ 2009). At the time
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Cited: 1. Bouquet‚ Cyril. "Swatch and the Global Watch Industry." Ivey Management Services‚ 1999. Page 17. 2. Thakran‚ Ravi. Watch Market Review‚ http://www.watchmarketreview.com/interview‚ Sept-Oct 02 Issue‚ Page 6-7. 3. Kual‚ Pummy. "Swatch Sets Time Bound Growth Agenda." Indian Express Newspapers‚ 2001‚ http://www.expressindia.com‚ Page 45. 4. Bouquet‚ Cyril. "Swatch and the Global Watch Industry." Ivey Management Services‚ 1999. P. 17-18.
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Executive Summary The decrease in August registration is a competitive disadvantage for Camp Wahanowin. The effective way to solve the problem is segment the Camp Wahanowin which based on age and geography. Children from ten to sixteen years old are likely to be regarded as the primary market‚ because they are more energetic and capable to handle challenging and exciting recreation activities than the secondary market - children who less than ten years old. Since they are too young to deal with
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