Case Study #1 (Roger’s Chocolates) 1. The premium chocolate industry is changing dramatically with the growth rate in the chocolate industry falling as a whole‚ other traditional big name chocolate companies like Hershey’s and Cadburys are moving more towards the premium chocolate industry. The premium chocolate industry growing 20 percent annually and with the baby boomers purchasing more chocolate‚ they put are putting great emphasize on quality and brand when they purchase their chocolates
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Case 7: Rogers’ Chocolates Vertical integration is present in Rogers’ because they participate in many of the steps included in the industry value chain. Firstly‚ Rogers’ produces all of their products in-house and packages them by hand. Furthermore‚ Rogers’ is fully involved in the marketing and selling of their products to consumers through their wholly owned retail stores‚ particularly Sam’s Deli‚ and by also accepting online and mail orders. This makes it evident that Rogers’ engages in
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Problem Statement Rogers’ Chocolates is not using its core competency of strong retail sales ability and its distinctive competency of producing a wide variety of high-quality‚ hand-wrapped chocolates to attract a sufficient market niche of worldwide tourists and high-income‚ middle-aged couples that are mainly empty nested or child-free‚ so that they can maximize their market share and profit volumes in a rapidly growing market in which globalization‚ product innovation toward a more health-conscious
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EXECUTIVE SUMMARY Mr. Steve Parkhill‚ president of Rogers’ Chocolate‚ has been faced with the challenge to double or triple the size of the company within 10 years. Ideas for growth have already been presented by the board‚ and these include franchising‚ online business‚ corporate gift market‚ and focusing on the 2010 Winter Olympics in Vancouver‚ British Columbia. It was suggested to focus its efforts outside of British Columbia‚ but there is no guarantee that they would have the same success
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The industry Roger’s Chocolates is in is the luxury chocolates industry. They are a manufacturing company as they supply to other companies and also they have their own retail shops. On what basis is the company choosing to compete? They are competing by focused differentiation- * Their target market is smaller scope - affluent people looking for quality willing to pay a premium price. * They produce a high quality premium line of chocolates * The chocolates are hand made * The
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MKT 600-011 [Weekly Critique Notes] Case Title: A Crack in the Mug: Can Starbucks mend it? 1. What is the central issue in this case? Starbucks share price [who] declined double the rate of the rise in 2006‚ shedding more than 60% of its highest value to that date [what] in 2007 [when] because of [why] * Short-term borrowing debts * The company using its cash flow and liquid investments in the core business and for other new business opportunities * Starbucks concurrently repurchased
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Yellow Tail Yellow Tail is the leading imported wine in the US. Introduced in June of 2001 by Australian owned Casella Wines‚ Yellow Tail sold more than 8.5 million cases in 2008‚ which is more wine than the next three Australian brands combined. This success has attracted substantial competition. The issue for Casella is how to sustain Yellow Tail’s growth in the face of emerging competition on a limited ad budget. Yellow Tail competes in the $11 billion dollar US wine industry‚ which is characterized
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Rogers Cable: First Time Right Program CASE STUDY ANSWER GUIDELINE A. Defining the Issue(s): -Eliminate the repeat effort currently required to successfully install and service customers during the 1st visit by Rogers Cable service technicians. B. Analyzing Case Data: (Option One) -1993 Canadian Telecommunication Act 1993 opened competition. -Cable companies have typically focused on growing rapidly. -Establishing a large subscriber base is key for pay-off to high investment cost
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