personal selling activities‚ and the marketing area. • To gain an understanding of the role of the sales force in achieving of the firm’s marketing objectives. • To develop an understanding of sales practices through the analysis of numerous case-based sales management issues‚ including hiring‚ firing‚ training‚ motivating‚ compensating‚ and evaluating sales personnel. • To develop decision-making skills and analytic capabilities around the development and management of both the sales
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customer demands. In the case of convenience stores‚ as this type of business doesn’t have a very certain demand‚ the need of having a supply chain system that can act responsively is important for the success of the stores. One of the very important elements on a supply chain management would the handling of information. The more the information shared in between the different actors of the supply chain flow‚ the more flexible and responsive this supply chain would be. In this case we can see how 7eleven
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the rapid change and increasing competitiveness that engulfed the electronics industry in the late 1970s. The rate of innovation was staggering; most technical knowledge became obsolete within five years. International firms‚ most notably from Japan‚ were emerging as formidable competitors to U.S. companies such as Motorola. But the Motorola Board‚ concerned with the time and financial resources such training would require‚ was not swayed by Galvin’s arguments. With Motorola still competitive
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musicians of the 20th century‚ Louis Armstrong. Louis Armstrong is easily recognized by simply listening to his infamous raspy voice and legendary‚ creative skill on the trumpet. All Armstrong had to do to play beautifully was to play one note. Louis Armstrong had a strong influence in music. His forte in jazz‚ ragtime‚ and swing was solo performing and improvisation. First‚ his dedication to music influenced jazz music and then later all popular music. I chose Louis Armstrong because of his love
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06-4702-Conklin.qxd 5/10/2005 6:00 PM Page 561 6 INTEGRATIVE CASES I n this chapter‚ the objective is to discuss cases that draw on the frameworks and perspectives developed throughout the casebook and that include important issues from each of the earlier chapters. GM IN CHINA For GM China‚ the year 2004 brought a wide variety of new challenges that added to an already complex business environment. The industry structure was changing quickly. Demand and supply projections
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Louis Armstrong was an amazing musician and artist. As a well known jazz musician‚ Mr. Armstrong has an autobiography of how he rose up and became one of the greatest jazz musicians and artist in history. Armstrong’s book was written by an award winning historian and biographer named Laurence Bergreen. Born on the 4th of February‚ he has written many wonderful books‚ and had some translated into 25 different languages his latest book is called Casanova: The World of a Seductive Genius. Another one
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Louis XIV embodies the most prestigious form of absolutism in France; he is one of the monarchs who most influenced the history of France and Europe. The installation of his government and his court at Versailles occurred in 1682‚ where numerous alterations and expansions were undertaken. Versailles not only became the symbol of power but also was actually an instrument of power. The Palace of Versailles reflects the style and tastes of Louis XIV and the image he has of the functions of a royal:
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Louis Braille and Blindness Has anyone ever wondered how it feels to be blind? Imagine being blind‚ standing outside on a nice day without sight. No sight of the beautiful sky‚ nor the sun itself‚ only the feelings and sound. The hot sun‚ the gentle breeze‚ the grass and plants flowing in said breeze‚ all with only audio and touch. This is what it is like to be blind. To read‚ blind people used to have embossed books with embossed lettering. Embossed books and lettering are no longer used today
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King Louis XIV was a totalitarian and absolutist whose goal was “one king‚ one law‚ one faith.” He successfully accomplished his goals for “one king” and “one law” through divine right‚ and the establishment of Versailles‚ which centralized France and limited the power of the nobility. His last goal‚ however‚ “one faith” was hardly successful because it took a considerable amount of time to accomplish; but he eventually ended up with an entirely Catholic France. Louis XIV was successful in having
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STUDY QUESTIONS Eli‚ Lilly 1998 (A): Strategic Challenges 1. What were the strategic challenges for pharmaceutical companies in the 1990s? 2. How did Lilly respond to these challenges? How does globalization allow Lilly to better cope with them? 3. Suppose that you are a top manager of a Korean pharmaceutical company. How would you formulate your strategy in the face of pharma giants’ (like Lilly) aggressive strategic moves toward globalization? Taiwan Semiconductor Manufacturing
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