guide examines case studies‚ a form of qualitative descriptive research that is used to look at individuals‚ a small group of participants‚ or a group as a whole. Researchers collect data about participants using participant and direct observations‚ interviews‚ protocols‚ tests‚ examinations of records‚ and collections of writing samples. Starting with a definition of the case study‚ the guide moves to a brief history of this research method. Using several well documented case studies‚ the guide then
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turn its desires into reality in the face of intense competition. Setting clear and specific aims and objectives is vital for a business to compete. However‚ a business must also be aware of why it is different to others in the same market. This case study looks at the combination of these elements and shows how Kellogg prepared a successful strategy by setting aims and objectives linked to its unique brand. One of the most powerful tools that organisations use is branding. A brand is a name‚ design
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August 4‚ 1901‚ in New Orleans‚ Louisiana‚ in “a section so poor that it was nicknamed ‘The Battlefield’” (“Louis Armstrong”). After being arrested at the young age of 11 for shooting his stepfather’s firearm in the air while celebrating New Year’s Eve‚ Armstrong was sent to the Colored Waif’s Home for Boys. He quickly developed a deep passion for music upon receiving cornet lessons (“Louis Armstrong”). As soon as Armstrong was out of the home he began working on his dream of making music. While working
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Case study: supply and demand The aim of this case study is to examine how the ideas and techniques for self-management you read about can be used and adapted to fit personal circumstances. In this case – the story of Asma‚ a mother of two young children returning to paid employment – you will be asked to think how the ideas might be useful to her in managing her return. You may be asking why a decision to go back to paid work is being discussed in the context of a course about management. You may
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CASE 17 Pacific Cataract and Laser Institute: Competing in the LASIK Eye Surgery Market* Dr. Mark Everett‚ clinic coordinator and optometric physician (OP) of the Pacific Cataract and Laser Institute (PCLI) office in Spokane‚ Washington‚ looked at the ad that Vancouver‚ Canada-based Lexington Laser Vision (LLV) had been running in the Spokane papers and shook his head. This was not the first ad nor the only clinic advertising low-priced LASIK eye surgeries. Dr. Everett just could not believe that
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Michael Edelman HST 313 3/28/2005 Caricature Paper Jacques-Louis David: Gouvernement Anglois (The English Government) Introduction: As one can expect from the very nature of political and social revolutions‚ there were some very unhappy people during the French revolution. The question here is why the French citizens of this time so upset were and was their discontent so great that a revolution could be justified? Furthermore‚ who and what will be the ultimate vehicle to bring the necessary
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superiority to the spectators of the world. Little did he know that track legend Jesse Owens‚ an African-American superstar‚ would break eleven world records at that very game. Another lesser known Olympian caught Hitler’s attention that day‚ as well. Louis Zamperini‚ an unknown American runner‚ completed the last lap of the 5000 meter race in a mere 56 seconds. Upon meeting Zamperini Hitler remarked‚ " Ah‚ you’re the boy with the fast finish." Such words would prove to be prophetic - Zamperini indeed
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Module 7 Case Study 2: Transforming customer service for BRANZ Ltd. Abstract Porter’s value chain describes a comprehensive format of creating value within any business venture. It explains how to alter business inputs into outputs that are of greater value than the initial cost of creating the same outputs. According to Michael Porter‚ analysing the chain of activities in any organization will be of more value to the output and services compared to the summation of the cost of these activities
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ACCG926 – Corporate Accounting Case study – SEEK Limited The purpose of this case study is to illustrate how the accounting concepts discussed in this unit are applied in a listed company. SEEK Limited is listed in Australian Stock Exchange (Code: SEK) and it is the largest online employment classified company by market capitalisation in the world. The company has operations in three industries: Online employment classified advertising; the provision and execution of training courses; and
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Case Studies C-1 INTRODUCTION Preparing an effective case analysis C-3 CASE 1 CASE 2 CASE 3 CASE 4 CASE 5 CASE 6 CASE 7 ABB in China‚ 1998 C-16 Ansett Airlines and Air New Zealand: A flight to oblivion? C-31 BP–Mobil and the restructuring of the oil refining industry C-44 Compaq in crisis C-67 Gillette and the men’s wet-shaving market C-76 Incat Tasmania’s race for international success: Blue Riband strategies C-95 Kiwi Travel International Airlines Ltd C-105 CASE 8 Beefing up the beefless
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