The Marketing Plan for Hong Kong Express Course: Higher Diploma in Marketing Management Code: BA124026 Class: 1B Student names: Lau Cheuk Yee (130746216) Fan Wan Sheung (130046771) Ng Yu Heung (130037055) Shum Lai Ping (130752340) Mok Ka Ki (130227164) Content Executive Summary .p.3 Situation Analysis Company and product / brand background p.4 Customers’ needs‚ target markets p.5 SWOT analysis p.6 Marketing Objectives p.10 Marketing
Premium Hong Kong Low-cost carrier Airline
Air Transport Industry in Hong Kong Overview As one of the regional hubs for Asia‚ Hong Kong is connected with most urban centres in Asia and half of the world’s population within 5 hours of flight time. Currently‚ more than 100 airlines operate about 1‚000 flights daily‚ linking the Hong Kong International Airport (HKIA) to about 180 destinations worldwide including 48 cities on the Chinese mainland. Handling 56.5 million passengers and 4.03 million tonnes of cargo and in 2012‚ HKIA was Asia’s
Premium World's busiest airports by passenger traffic Hong Kong Cathay Pacific
Air Pollution in Hong Kong In recent years‚ air pollution has become one of the top concerns of Hong Kong’s‚ which led to the rise of various environmentally friendly campaigns such as Action Blue Sky and Clean Air Charter brought forth by the government. However‚ it is still not uncommon to find the internationally well-known Victoria Harbour being veiled in a cloud of gloomy air with many skyscrapers barely visible at times. What is worrying is that the aforementioned measures seem to be ineffective
Premium Air pollution Environmentalism Smog
CANADA VS Hong Kong For many people‚ they think that the policy‚ the education‚ and all kinds of things are similar with each other. However‚ they are many minor things that they are very different from each other. I‚ Lysander‚ will talk about this in this following report. From many people’s eyes‚ they think that Hong Kong is a bad place to study for degree in college in Hong Kong‚ as many people thinks that Hong Kong is a place which sucks at everything‚ but clearly it doesn’t. In the table
Premium Hong Kong University Cantonese people
2013-2014 English for Arts and Humanities Assignment 2: Research Paper Self-esteem of teenagers in Hong Kong Self-esteem‚ according to the Oxford dictionary‚ is the confidence in one’s own worth or abilities; self-respect. It has been one of the most significant issues discussed on about teenagers in Hong Kong as their behaviors are often influenced by the environs such as people around them and the society. Many of them have arrived
Premium Self-esteem Hong Kong Youth
Innovation of Infrastructure Work by Hong Kong: Public Civil Engineering Project Author Note Chan Pak Chuen‚ The Open University of Hong Kong (January 2011) Abstract The innovation plan of the Hong Kong government has been enforced since 1999. However‚ the existing policies attach much importance to innovation of biochemistry and information and communications technology (ICT). The needs of infrastructure innovation have long been overlooked. As a consequence‚ in terms of
Premium Innovation Civil engineering Construction
International Finance Assignment 2013 Hong Kong Financial and Banking system Table of content p. Hong Kong Bank System History of Bank in Hong Kong 1 Bank activities 2 Concentration of bank system 2 Bank main activities 2 The Hong Kong Monetary Authority (HKMA) 3 Crisis facing 3 Risk measurement 4 Influence from global financial crisis 4 Hong Kong Financial Markets Stock market 5 Trade organization 6 Blue Chip 7 Shares Percentages 7 The influence of
Premium Bank Stock market
in Hong Kong is housing problem. Hong Kong has 7.3 million people living on 1‚100 sq. km of land. There were around 6‚700 people living on every square km. However‚ the ‘right to adequate housing’ and the ‘right to affordable’ are important dimensions resting on the foundation that adequate housing is a basic human need (Leckie 1992; Bengtsson 1995) and which ensures access to a safe and affordable home with freedom from forced eviction. This is the basic meaning in livable. However‚ is Hong Kong
Premium Affordable housing Real estate Household income in the United States
Economies of Hong Kong and the Pan-PRD Why the Heritage Foundation ranked Hong Kong as the first “free economy” in the world? Hong Kong has been ranked the freest economy in the world by the Heritage Foundation for the 19th consecutive year since the index was first published in 1995. We will see the criteria of a free economy according to the Heritage foundation. Then we will explain why and how Hong Kong is ranked as the first free economy in the world. Criteria of “free economy” according
Premium Tax Property Capitalism
Starbucks Coffee Company (Hong Kong) Background: Starbucks Coffee Company (Hong Kong) was established in May 2000. They opened the first store in Central ’s Exchange Square. By May 2008‚ Starbucks has opened more than 100 branches across Hong Kong commercial‚ shopping & entertainment and residential areas. Why did we choose this brand? The brand name of “Starbucks” becomes very well-known in Hong Kong. According to the article of Hong Kong Coffee Culture Exchange Association ( http://hkccea
Premium Coffee Starbucks Coffee culture