As Disney tried to expand their empire further into Asia‚ they were not at all as successful as they had originally expected. With the success of Tokyo Disney Resort producers of Hong Kong Disney were projecting the same experiences to happen in Hong Kong. By using the failures found in Disneyland Resort Paris they knew what not to do in order to achieve greater worth of the Disney name abroad. Though Tokyo and Paris are completely different cultures‚ the adaptation of each culture was done in
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Setting Goals at Hong Kong Disneyland Based on the case study in the Business Communication Handbook‚ HK Disneyland has had its share of “growing pains.” (1) Answer the following questions in complete sentences (no bullet points) in approximately three to four sentences each: With the mighty Disney name associated with the theme park‚ would you say that the company’s goals are “ethically sound?” How do you respond to complaints from guests about disregarding “customers’ safety?” Or
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Hong Kong Disneyland Theme Park HT114003 1C o Laam To Man Chun Chan Ka Chun Chiu Ka Hin Wong Ching Wai Hung Chi Chung Yau Kwok Fung Contents 1. Background 2. Vision 3. History & Future 4. SWOT analysis 5. PEST analysis 6. Marking Mix (Product ‚ promotion ‚ place ‚ price) 7. Conclusion Background • September 12‚ 2005 • 126 hectares • Reclaimed land in Penny’s Bay ‚ Lantau Island • Chief Executive of the Hong Kong Disneyland Resort ‚ Jin Wenhao • Ownership : Disney 47% HKSAR 53% Vision A
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experiencing others cultures. This is a great time where he/she can relax‚ enjoy and tide over the unbearable heat of summer months. There are many options where to go but I think that an out of the country trip would give you a different feeling. Hong Kong is an Asian city that has it all. It is an epitome of many aspects—historically‚ ethnically‚ architecturally‚ socially‚ economically‚ aesthetically and‚ above all‚ sensually. It is a place you will feel the glimpse of an exciting vacation and that’s
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discussion‚ we decided to choose Hong Kong Disneyland as the company of this project. By studying the information about Hong Kong Disneyland‚ this paper examines the SWOT Analysis‚ characteristics of competitive advantages‚ corporate strategy‚ the reasons behind the corporate strategy. After analyzing the above aspects‚ we listed out some recommendations to Hong Kong Disneyland on its corporate strategy. The details are as follows: 2. Company Profile Hong Kong Disneyland is located on reclaimed land
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Cultural Considerations of the Opening of Shanghai Disneyland Case Study Assignment 2 Course Coordinator – IBS210 – The Principals of International Business Tutorial – Student – Due Date – 22 April‚ 2013 Word Count – 1031 words (excluding references) Cultural Considerations of the Opening of Shanghai Disney Shanghai Disneyland resort opening 2015 will have the biggest and tallest Cinderella castle in the world. The key players are the Chinese government‚ Disney‚ Shanghai Shendi Group and
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Hong Kong Disneyland’s advantages: 1. Hong Kong has advantages such as geography‚ population‚ adjacent to the largest market in the world. Within 5 hours flying time‚ covering half of the world’s population. 2. well-known brand--Magic Kingdom of Walt Disney World cultural genius lies in its culture around the world to be "United States-processing". Classical inheritance of the culture has a strong sense of self-ability‚ Disney have cultural capture world of classical culture that last forever
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Strengths: Honk Kong Disney Theme Park has its incredibly strong brand awareness is its powerful strength. As a child I had willingly been instructed with the brand and can even recognize the distinct calligraphy associated with the brand. It has no surprise because BusinessWeek has ranked Disney as the 8th most recognizable global brand. A recognizable brand such as Disney increases consumer trust and indicates the company’s advanced and successful marketing. Another reason for Hong Kong Disney Theme
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Disneyland in Hong Kong- Good or Bad? The aim of this essay is to discuss the advantages and disadvantages in having Disneyland coming into Hong Kong. Disneyland is a famous theme part‚ with outlets all around the world‚ including Japan‚ America and France. And now‚ Disney decided that the next theme part it is going to locate itself is Hong Kong- is how beneficial will it be to Hong Kong? The diagram on the left shows the proposed location of Disney land in Hong Kong. It will be situated at the
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Introduction The purpose of this paper is to analyze the Walt Disney Company and their expansion into Hong Kong with the theme park Hong Kong Disneyland (HKD). The Walt Disney Company was founded in 1923 by Walt Disney. It was a company founded upon as an entertainment experience for people of all ages starting out with short films and then moving into full length motion pictures. Since its inception the Disney Company has grown into a worldwide organization and is made up of four major areas
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