e-commerce has always been widely expected to be concentrated. Answer: False Level: Medium Page: 172 T F 3. Demand aggregation combines purchase requests from multiple buyers into a single large order‚ which justifies a discount from the business. Answer: True Level: Easy Page: 181 T F 4. The B2B e-commerce segment is relatively small compared to the B2C e-commerce segment. Answer: False Level: Medium Page: 170 T F 5. Smart cards are plastic cards the size of a credit card
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AACSB: Ethics; Reflective thinking BT: Comprehension Difficulty: Medium Learning Objective: 4-1 Topic: Ethical Issues in International Business 4. (p. 129) One of the conditions necessary for General Motors to abide by‚ as indicated within the Sullivan Principles‚ was that the company should not obey the apartheid laws in its own South African operations. TRUE AACSB: Reflective thinking BT: Knowledge Difficulty: Medium Learning Objective: 4-1 Topic: Ethical Issues in International
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Chapter 9 Multiple-Choice Questions 1. easy a If it is probable that the judgment of a reasonable person would have been changed or influenced by the omission or misstatement of information‚ then that information is‚ by definition of FASB Statement No. 2: a. material. b. insignificant. c. significant. d. relevant. 2. easy b The preliminary judgment about materiality is the amount by which the auditor believes the statements could be misstated and still not affect the decisions
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NW@ 6 mph Motor speed in direct sunlight Medium Motor speed at 45 degree angle Medium Motor speed under reflectors Medium Motor speed with 25% shaded Medium Motor speed with 50% shaded Medium Motor speed with 75% shaded Medium Motor speed under red filtration Medium Motor speed under blue filtration Medium Motor speed under green filtration Medium Motor speed under yellow filtration Medium Post-Lab Questions 1. Develop hypotheses
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Chapter 1: Overview—The Financial Statements Chapter 1 introduces the four financial statements--Income Statement‚ Statement of Retained Earnings‚ Balance Sheet‚ and Statement of Cash Flows. Accounting as the language of business is discussed along with an introduction of the various users of accounting information. Financial and Managerial accounting are compared. The four ways to organize a business – proprietorship‚ partnership‚ limited – liability company‚ and corporation‚ are discussed
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Mobile marketing or the practice of using mobile devices (cellular phones‚ Tablets etc.) as a marketing medium has been experiencing tremendous growth in the last few years globally. Mobile is emerging as one of the most effective channel of communication because of the high level of engagement with users. They use it for keeping connected –as a phone and social networking‚ for searching‚ payment transactions‚ for news‚ for music and movie downloads‚ for sharing jokes‚ photos and any other updates
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market or market segment. Which of the following would NOT be among Porter’s five forces? a. Industry competitors b. Technological partners c. Substitutes d. Buyers e. Potential entrants Answer: b Page: 328 Difficulty: Medium 2. When entry and exit barriers are high‚ ________. a. profit potential is high‚ but firms face more risk because poorer-performing firms stay in and fight it out b. firms easily enter and leave the industry‚ and returns are stable and
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the broadcast advertising message. They cant consume the pace at which the message is seen andunderstood as the time is very short due to the cost aspect. The advertisers are also unable to provide excessive details and information. As a result the medium becomes more suitable for low involvement products. Advertising messages through the broadcast media use a small time period‚ normally 15 or 30 or 60 seconds depending on their budget and the availability. NARROWCASTING The word "narrowcasting" is
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a small‚ medium‚ or large facility. Demand can be low‚ average‚ or high‚ with the estimated probabilities being 0.25‚ 0.40‚ and 0.35‚ respectively. A small facility is expected to earn an after-tax net present value of just $18‚000 if demand is low. If demand is average‚ the small facility is expected to earn $75‚000; it can be increased to medium size to earn a net present value of $60‚000. If demand is high‚ the small facility is ex- pected to earn $75‚000 and can be expanded to medium size to earn
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3. Advertising objectives can be classified according to whether their aim is to inform‚ persuade‚ remind‚ or ________. a. create interest b. purchase c. create demand d. reinforce e. introduce Answer: d Page: 569 Level of difficulty: Medium 4. When setting the advertising budget‚ marketers must consider five specific factors. Which of the following is one of the “factors” that must be considered? a. Message details. b. Cost of television time. c. Cost of new product’s development
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