Email: jennings88@yahoo.com Course: MKT/571 Instructor: Kristin Doolin SIMULATION TITLE: The Marketing Environment SIMULATION DESCRIPTION: Gerlach Publishing is a small publisher that exclusively publishes textbooks used in Colorado public schools. The Marketing Director at Gerlach is responsible for researching and monitoring the company\’s macroenvironment and proposing necessary changes in marketing strategy in light of long-term changes. Changes in the demographic‚ political‚ economic‚ natural
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remembered. This day‚ also known as V-J Day‚ occurred on August 14th‚ 1945 but is still celebrated on the next day‚ August 15th. When Japan surrendered‚ shouts of joy were heard all across the United States as President Truman announced that war between Japan and America were finally coming to an end. Alfred Eisenstaedt‚ photographer hired by LIFE magazine‚ was walking the streets of Times Square in New York City the day America was informed that Japan had surrendered (V-J Day in Times Square 1). Celebrating
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Chapter 1 Introduction to Global Marketing § What is Global Marketing? Global Marketing is the process of focusing the resources and objectives of a company on global marketing opportunities. It means widening the business horizons to encompass the world when scanning for opportunity and threat. This decision to entering new markets depends strongly on the company’s resources‚ managerial mindset and the nature of opportunity and threat‚ which not every company is able to. In the 1990s‚ the
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J. of the Acad. Mark. Sci. (2010) 38:119–140 DOI 10.1007/s11747-009-0176-7 CONCEPTUAL/THEORETICAL PAPER Strategic marketing and marketing strategy: domain‚ definition‚ fundamental issues and foundational premises Rajan Varadarajan Received: 20 April 2009 / Accepted: 24 September 2009 / Published online: 28 October 2009 # Academy of Marketing Science 2009 Abstract This paper proposes a domain statement for strategic marketing as a field of study and delineates certain issues fundamental
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How to Make the Perfect Peanut Butter and Jelly Sandwich General Purpose: To demonstrate. Specific Purpose: To demonstrate to my audience how to make the perfect peanut butter and jelly sandwiches. Attention Getter: For those of you that have children‚ you know this is the easiest‚ most fun and delicious meal or snack‚ you could give your child. For those of you that don’t have children yet‚ take note for future reference‚ this will be the easiest‚ most simple meal or snack‚ you could give your
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Global MKTG 1064 Lecture One: INTRODUCTION TO GLOBAL MARKETING JAN 2013 Semester 1-1 LEARNING OUTCOMES OF THE COURSE (READ YOUR COURSE GUIDE !!!) 1-2 ASSIGNMENT: GROUP REPORT (50%) (3000- 5000 word Marketing Plan/ Feasibility Study) Note: make sure the proportion of content that you write matches the marks distribution 1-3 PREPARING FOR THE GM PROJECT REPORT 1. The project must be researched progressively- last minute work would lead to poor grades 2. You have been
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Authors xvi 1. Introduction: Marketing for Hospitality and Tourism CHAPTER OBJECTIVES CUSTOMER ORIENTATION WHAT IS HOSPITALITY AND TOURISM MARKETING? MARKETING IN THE HOSPITALITY INDUSTRY Importance of Marketing Tourism Marketing MARKETING HIGHLIGHT 1-1 Needs‚ Wants‚ and Demands Products Value‚ Satisfaction‚ and Quality Exchange‚ Transactions‚ and Relationships Markets MARKETING HIGHLIGHT 1-2: UNDESIRABLE CUSTOMERS Marketing MARKETING MANAGEMENT MARKETING MANAGEMENT PHILOSOPHIES Manufacturing
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six times higher than the costs of retaining old ones 5. Which of these is not part of the marketing concept? Matching competitors’ offering 6. What is the purpose of production orientation focus? The purpose of the organisation is to manufacture the highest quality products 7. Which of these is not a feature of a market driven business? They stick with the same products 8. Why do marketing-orientated companies attempt to create customer value? In order to attract and retain customers
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J. M. W. Turner is one of Britain ’s most popular artists who showed exceptional artistic talent from his early age and entered the Royal Academy at fourteen. His landscape paintings made him popular regardless of a darker side to his paintings that were made big issues by critiques. He became a well-celebrated artist despite of the difficulties he came across in life. Even being born in family of a Garden barber‚ he became very famous for his works such seascape and landscape. His success seems
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First‚ let’s define: what is marketing? It is the action or business of promoting and selling products or services. Marketing is much more than just selling and advertising. It plays an essential role in providing consumers with need-satisfying goods and services. Marketing is a subject that touches everyone’s life. It is the means by which a standard of living is developed and delivered to people. Well‚ marketing plays an important role in society and affects my everyday life. It offers outstanding
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