years. It also once lured its customers in with its famous discount pricing strategy and coupons. The retailer is J.C. Penney‚ a fixture at shopping malls across the country. In 2012‚ J.C. Penney rebranded itself by making the announcement that it wanted to become America ’s favorite store by creating a specialty department store experience (JCP‚ 2013). Founder James Cash Penney began the company with a Golden Rule: treat others the way you want to be treated Fair and Square (JCP‚ n.d.). The well-known
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ORGANISATIONAL CULTURE 1 Do you think JC Penney was justified in appointing Mike Ullman‚ an outsider‚ as CEO instead of Vanessa Castagna‚ considering that Castagna was instrumental in turning around JC Penney in the early 2000s? Soon afterwards‚ Castagna left the company. What are the pros and cons of “bringing in an outsider” and promoting from within”? Discuss too the impact of such decisions on the morale of the employees. JC Penney is a mid range chain of American department stores
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J.C. PENNEY COMPANY‚ INC J. C. Penney Company‚ Inc. Is one of America’s largest department store‚ drugstore‚ catalog and e-commerce retailers. Providing merchandise and services through department stores‚ catalogs‚ and the Internet. Their targeted customers are "Modern Spenders" and "Starting Outs"‚ who shop for apparel‚ accessories‚ and home furnishings through the centers where JCPenney is located and through the convenience of catalog and the Internet. Starting Outs · Less
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JC PENNEY- HOW TO TAKE ADVANTAGE OF SOCIAL MEDIA ANALYTICS J.C. Penney Company‚ Inc. (jcpenney) is a chain of American mid-range retailer‚ operating 1‚107 department stores in 50 states and Puerto Rico. Its business consists of selling merchandise like family apparel and footwear‚ accessories‚ fine and fashion jewelry‚ beauty products‚ home decors to consumers through its department stores and through its Internet Website at jcp.com. Realizing the tough competitions from other retailers like
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Sales Strategies For J.C. Penney BASED ON RECENT INDUSTRY INFORMATION FROM VARIOUS INTERNAL AND EXTERNAL SOURCES Sales Strategies For J.C. Penney BASED ON RECENT INDUSTRY INFORMATION FROM VARIOUS INTERNAL AND EXTERNAL SOURCES Prepared for Myron Ullman‚ CEO J.C. Penney 6501 Legacy Dr. Plano‚ TX 75024 Prepared by Adrienne Pham Starlena McBride Allison Ji Zack Lipot Lawrence Sanchez Ankit Patel Tiffany Vo May 14‚ 2013
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Should I Invest in JC Penney Nadia shelchkov Wilmington University Abstract This paper explains and explores the financial statements of JC Penney and its four top competitors: Kohl ’s‚ TJX‚ Wal-Mart‚ and Target. It analyzes their net profit margin compared with industry‚ return on assets‚ return on investment‚ return on equity‚ price-earnings ratio‚ inventory turnover‚ Beta‚ etc. and then compares these variables to the other stores. This information gets analyzed from an investors point of
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James Cash Penney opened a dry-goods store in Kemmerer‚ WY in 1902‚ and this was the beginning of what is known as the JC Penney retail chain today. "J.C. Penney is executing a strategic Long Range Plan that consists of four integrated strategies aimed at building a deeper‚ more enduring relationship with our customers‚ increasing the engagement and retention of our Associates‚ and delivering industry leading financial performance to our shareholders”(Edwards‚ 2013). This is J.C. Penney’s current
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J.C. Penney vs. Target 12/8/13 TABLE OF CONTENTS Executive Summary 3 Introduction 4 J.C. Penney History 5 Target History 6 Profitability Ratios 9 Asset Utilization Ratios 10 Liquidity Ratios 11 Debt Utilization Ratios 12 Book Value Per Share 12 Recommendation 12 References 14 Other J.C. Penney Annual Report Attached Target Annual Report Attached Executive Summary While overall Target has posted the best performance in almost all categories‚ J.C. Penney would present
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we developing a new IMC campaign? J. C. Penney was founded by a successful retail businessman from Missouri named James Cash Penney. Penney had a deep respect for customers and wanted to create stores that was ran with honesty. J. C. Penney Company is a nationwide chain of stores that sells a wide variety of products (JC Penney 2013). Up until four years ago‚ JC Penney was one of the largest mid-range department store chains in America (Jacques 2014). JC Penney was on top of the catalog market
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“Fair and square” strategy Johnson recently intended to transform JC Penney from a department store chain into a retail powerhouse. based on his previous experience at Apple and Target‚ Johnson began to create about 80 high brand stores inside JC Penney stores‚ such as Martha Stewart boutique‚ besides offering services to customers like promotions; free ice creams and hot dogs in July. The main strategy for the new plan is that instead of deep discounts to appeal customers‚ the company will offer
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