Running head: Financial Analysis 1 Financial Analysis for J.C. Penney and Target Sabrina Earnest Columbia College Author Note This paper was prepared for Business Finance 350‚ taught by Professor Campbell. Running head: Financial Analysis 2 Abstract Running head: Financial Analysis
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Joyce Stiles Course Project - Kohl’s & JC Penney Submitted: August ‚ 2014 JC Penney’s: Since their founding by James Cash Penney in 1902‚ they have grown to be a major retailer‚ operating 1‚106 department stores in 49 states and Puerto Rico‚ as of January 29‚ 2011. J.C. Penney Corporation‚ Inc. was incorporated in Delaware in 1924 and J.C. Penney Company‚ Inc. was incorporated in Delaware in 2002‚ when the holding company structure was implemented. J.C. Penneys’ business consists of selling merchandise
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The most important thing that J.C Penney should look into is marketing information which is accessible through marketing information system and marketing research. According to (Pride Hughes‚ Kapoor 2015. Pg. 311) “a marketing information system is a system for managing marketing information that is gathered continually from internal and external sources‚“ the internal records provide marketing managers with current information about sells costs‚ inventories and cash flows while the external records
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foreign laws and regulations and other factors relating to international trade and imported merchandise beyond SWOT Analysis SWOT Analysis of JCPenney Strengths: Long History Brand Recognition Established Locations Nationwide Exclusive Popular Brand Names Weaknesses: Decline in comparable store sales Decrease in popularity Changing business strategies Lack of coupons SWOT Analysis of JCPenney Opportunities: Internet Sales Exploring Niche Markets (Maternity or Big&Tall) Attracting New Customers
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BACKGROUND OF THE COMPANY J. C. Penney Company‚ Inc. was founded in 1902 by James Cash in Kemmerer‚ Wyoming and the first store‚ named The Golden Rule. J. C. Penney Company‚ Inc.‚ through its subsidiary‚ J. C. Penney Corporation‚ Inc.‚ sells merchandise through department stores in the United States. The company sells family apparel and footwear‚ accessories‚ fine and fashion jewellery‚ beauty products‚ and home furnishings‚ as well as provides various services‚ including styling salon‚ optical‚
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JCPenney was founded 110 years ago by James Cash Penney as one of the nation’s first department stores. Mr. Penney founded the company on the principle of always treating customers the way he wanted to be treated: fair and square. In 2012‚ JCPenney stated that their vision is to become everyone’s favorite store. In order to update their image‚ JCPenney announced some new strategies to re-image their brand. Some of the updated strategies include: pricing‚ branding‚ and merchandising. JCPenney
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JCPenney SWOT JCPenney is store that has brought you its business for over 105 years. Just starting off as a young manager in another store James Cash Penney out bought the store owners and turned the store around with his different point of views where we today receive outstanding values and exemplary service. This store today includes many brands including: Sephora‚ Liz Claiborne Royal Velvet‚ Levi’s‚ Arizona Jeans‚ IZOD‚ Cosmopolitan‚ Levi‚ South Pole‚ Dockers‚ and Degree. JCPenney Company has
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Turn around of JCPenney Strengths JCPenney Company‚ Inc. has realized the need for a company overhaul in order to remain competitive in their market. They have made positive changes like hiring Vanessa Castagna as the new Chief Operating Officer to incorporate new processes and systems and to ensure that senior management would be educated and on top of things. Her prior experiences with Wal-Mart and Target will ensure that JCPenney has an insight into their competitor’s marketability. Additionally
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Founded in 1902 by James Cash Penney‚ J. C. Penney Corporation‚ Inc. (JCP) is a chain of mid-range department stores based in Plano Texas. JCP currently has 1‚060 department stores in 49 U.S. States in operation. JCP stores sell conventional merchandise as well as leased departments. Some examples of leased departments are Sephora‚ optical centers‚ portrait studios‚ and jewelry repair. Before 1966‚ most of its stores were located in downtown areas. As shopping malls became more popular in the latter
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Insider. N.p.‚ 22 Feb. 2013. Web. 15 July 2013. Wong‚ Curtis M. "GLAAD Amplifier Awards 2012: J.C. Penney‚ General Motors Among LGBT Ad Honorees." Weblog post. The Huffington Post. TheHuffingtonPost.com‚ 03 Oct. 2012. Web. 15 July 2013 Gupta‚ Shiri Peavler‚ Rosemary. "Profitability Ratio Analysis." Weblog post. About.com Business Finance. N.p.‚ 10 Sept. 2012. Web. 15 July 2013. Jun‚ Jae. "Why J.C. Penney Is Not Worth Buying." Weblog post. - Seeking Alpha. N.p.‚ 23 Oct. 2012. Web. 15 July 2013. Jun‚
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