Date: 02/05/2013 Article: Harvard‚ Blue ocean strategy “Competing in high overcrowded industries is no way to sustain high performance. The real opportunity is to create blue oceans of uncontested market place.” This quote that is on the top of the first page just about sums up the article‚ but I will go further in depth in what the article says. What is the best way to drive profitable growth in an industry? Or company? According to the article it is to enter into the market place that
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Blue Ocean Strategy How to Create Uncontested Market Space and Make the Competition Irrelevant http://www.blueoceanstrategy.com/ W. Chan Kim Renee Mauborgne Chapter One: The blue ocean strategy is best illustrated by the performance of Cirque du Soleil. Created in 1984 by a group of street performers‚ Cirque productions have been seen by almost 40 million people in 90 cities around the world. In less than 20 years‚ Cirque du Soleil has achieved revenue levels that took Ringling and Barnham
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era of the blues only three short years after it went mainstream the “Empress of the Blues” began her career. She was a strong black woman with a rags-to riches story who was able to rise from performing on the streets to be the most successful blues singer in her era. Her music and life is filled with sex and violence and while many blues singers have come and gone‚ very few ever made such an impact with such a short career as she did. In 1923 her first recordings‚ “Down Hearted Blues” and “Gulf
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Blue Ocean Strategy How to Create Uncontested Market Space and Make the Competition Irrelevant Facilitators : Yip Khai Biau (ymike27@hotmail.com) & Lieu Yoke Sun Group/Presentation Title Agilent Restricted Date ##‚ 200X Blue Ocean Strategy (BOS) Introduction to BOS BOS Tools : Strategy Canvas & E.R.R.C. Awakening : As-Is Strategy Canvas Exploration : Reconstruct Market Boundaries Strategizing : To-Be Strategy Canvas Actualization : Identify actions to actualize the strategies
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BOOK REVIEW The book‚ Blue Ocean Strategy -How to create Uncontested Market Space and Make competition Irrelevant ‚ authored by W. Chan Kim and Renne Mauborgne is the best seller of its time. It is a widely accepted book for strategy professionals. The title indicates the theme of the book .This book promises to achieve the uncontested market space and make competition irrelevant by making the use of Blue ocean strategy. The book argues that companies in existence today should not try to beat
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While today jazz may not be mainstream music that is heard on the radio‚ there was a time between 1930 and 1955 where it was. In this research project I am going to be comparing the famous jazz compositions‚ “Take Five” by Dave Brubeck and “C-Jam Blues” by Duke Ellington. Both pieces were chart-topping and achieved incredible mainstream success‚ with “Take Five” becoming the biggest selling jazz single ever (Sarabia‚ 2000). Over the next few pages I will be analysing each song in detail as well as
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SCM44 Case Study Cheng Gong 1. What are some key success factors in diamond retailing? How do Blue Nile‚ Zales‚ and Tiffany compare on those dimensions? Blue Nile has an obvious advantage in product variety and product availability since customers can “build their own ring” by choosing from an inventory of about 75‚000 stones online. The Tiffany brand is very strong and well established. It is associated with glamour‚ luxurious‚ trust‚ and customer service. So Tiffany can get higher margins than
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Feb. 15‚ 2015 Pepsi Blue Yanran YAN Pepsi Blue Case Analysis I. Strategic Situation In 1995‚ Pepsi-‐Cola International (PCI) headquarter planned to carry out a $500 million global brand identity and logo plan‚ also known as Project Blue. The plan failed to get support from regional executives. The better way to carry out a
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KIND OF BLUE – ALBUM REVIEW ‘Kind of Blue’ was released in 1959. This release can be described as the cornerstone of jazz music. Having sold over 20 million copies‚ it has gone on to influence generations of musicians to come. Even to this day it is currently selling 5000 copies per week. It is nothing short of a masterpiece and these six tracks of brilliant improvisation will leave you in a better mood by the end of it. Through the modal sketches of Davis‚ this album takes you on a mysterious
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Blues Executive Summary The blues music has gone through a massive evolution since it first started out as a musical tradition for the African Americans and their slave culture. Since then we have seen many important improvements and milestones for when it comes to human rights and black music. The end of slave import and the end of segregation lead to black music in the radio among others. It became possible to record and possess music by African Americans with help from record labels like
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