..... 2 What is Blue Ocean Strategy? ................................................................................................................... 3 The Paradox of Strategy ............................................................................................................................ 4 Laws of Strategy ........................................................................................................................................ 5 Basic Patterns of Blue Ocean Strategy
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“red” oceans. Blue Oceans in contrast‚ denote all the industries not in existence today-the unknown market space untainted by competition. In blue oceans‚ demand is created rather than fought over. There is ample opportunity for growth that is both profitable and rapid. In blue oceans‚ competition is irrelevant because the rules of the game are waiting to be set. Blue Ocean is an analogy to describe the wider‚ deeper potential of market space that is not yet explored. Like the “blue” ocean‚ it is
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Analysis of Operation Blue Star and its effects on the Gandhi dynasty The period of time including and following Operation Blue star is considered a dark time in India and black spot in Indian history. It is a time Indian would rather forget‚ yet still to this day debate about. Was Indihar Gandhi correct in instating operation Blue Star‚ inflicting damage to the Golden temple‚ and being responsible for the killing of anywhere from 492 (official reports) to 1500 (estimates run as high as) civilians
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Blue Ocean Strategy While traditional approaches to corporate strategy‚ such as those presented by Porter‚ Oster‚ and Duggan emphasize victory through direct competition in existing markets‚ blue ocean strategy stresses the avoidance of conflict as key to long term commercial prosperity. By creating new demand rather than battling for existing market space‚ a firm can position itself for rapid growth‚ profitability‚ and dominant brand equity. While certain organizational traits ease the implementation
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Statement of the purpose of the book: “Blue Ocean Strategy” Blue Ocean Strategy (BOS) is the result of a decade-long study of 150 strategic moves spanning more than 30 industries over 100 years (1880-2000) by authors Kim‚ W. C.‚ Mauborgne‚ R. BOS is the simultaneous pursuit of differentiation and low cost. The aim of BOS is not to out-perform the competition in the existing industry‚ but to create new market space or a blue ocean‚ thereby making the competition irrelevant. BOS offers a set of
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Last week lesson‚ we talked about the difference of Red Ocean strategy and Blue Ocean strategy. Red ocean is all about competition‚ companies in Red Ocean have to squeeze profit margin in order to survive in their industries. There is no one market that is never saturated‚ once more and more competitors approach to the market and share the pie of profit; profit margin of each company would goes down. Then‚ company may have to cut cost or lower product selling price to sustain profit‚ besides consumers
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TLFeBOOK Blue Ocean Strategy ( ) ( ) ( ) ( ) ( Blue Ocean Strategy How to Create Uncontested Market Space and Make the Competition Irrelevant W. Chan Kim Renée Mauborgne H A R VA R D B U S I N E S S S C H O O L P R E S S BOSTON‚ MASSACHUSETTS Copyright 2005 Harvard Business School Publishing Corporation All rights reserved Printed in the United States of America 09 08 07 06 05 5 4 3 2 1 No part of this publication may be reproduced‚ stored in or introduced
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In America most people generally think that blue collar workers are less intelligent than white collar or professional workers. Sadly this commonly held belief is just as prevalent today as it has ever been. In spite of the fact that there is evidence to the contrary this assumption still causes people to be stereotyped and treated differently. Mike Rose‚ in his article “Blue-Collar Brilliance”‚ reprinted in “They Say‚ I Say”‚ provides both personal examples and results of clinical tests that
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BLUE OCEAN STRATEGY Ryan Rosenbaum Donald Gregory Businesses are always striving to be the better contenders than their competitors. Different theories have been thrown out to see which the best one would be. The Blue Ocean Strategy theory says that companies would be better looking for ways in which they compete against themselves and that is all. W. Chan Kim and Renee Mauborgne wrote a book called “Blue Ocean Strategy”. There is a term called Red Ocean which consists of businesses
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jazz trumpeter Miles Davis laid down the foundation for a whole new style of jazz music. Through his "Kind of Blue"� modal jazz was born. This record became a classic‚ at times showing its complexity through the soloing‚ but also allowing the educated listener to revel in the simplicity of the modes. Davis planted the seeds for this new style in his album "Milestones"� but "Kind of Blue"� showed that the style had matured and was more developed. From the introductory piano/bass duet to the final
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