CASE STUDY Jamba Juice The Brief Jamba Juice is a specialist vendor of healthy blended beverages‚ juices and snacks‚ with over 600 franchised and company retail outlets in California and over 20 other states. The company wished to carry out a classic promotion: to drive visitors to its stores over the course of a two week campaign with a “BOGO” (Buy one get one free) beverage offer. The Approach Guided by digital advertising agency Xylem CCI’s media agent‚ JL 360‚ Jamba Juice decided to conduct
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Strengths Jamba Juice is a well-known company. They have been around a short time‚ but have grown rapidly to become a top competitor in their industry. With many options for their customers‚ and their menu Situation Analysis and merchandise line continuously growing and changing‚ they have many selling points. Weaknesses Although they are a top competitor‚ they do still have those other companies in their indsutry. Competitors like Smoothie King industry and Planet Smoothie are quickly rising
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Case Analysis #1: Jamba Juice Sociocultural Factors Sociocultural factors influence and restrict consumption ideas‚ needs‚ desires and purchase behavior. People from different countries and different regions have different life patterns and different sociocultures. These differences directly influence the products that industries want to produce because people may even have different attitudes and value toward the same product due to different sociocultural factors. With the rapid development
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of juice. For example‚ Rachel* and Lacey* thought that drinks from juice bars such as Jamba Juice and Robeks were very high in calories. As a result these people saw these brands of juice as meal supplements. One person we interviewed thought that Jamba Juice was the best juice out there and did not have a preference to juices sold in supermarkets. One of the things this consumer liked about Jamba Juice was the atmosphere because it made him feel healthier. Other consumers found brand juices to be
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Jamba Juice is a chain of smoothie restaurants headquartered in Emeryville‚ California with over 700 locations operating in 30 states‚ the District of Columbia and the Bahamas. Over 500 locations are company-owned‚ with the remainder being franchised.[1] For the 51-week Fiscal Year‚ which ended on January 1‚ 2008‚ sales were $317 million‚ which included sales of $306 million from company locations. Jamba Juice was founded by a Crespi student in April 1990 by Cal Poly graduate Kirk Perron‚ along
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Nhi Huynh Professor John Voyer Due Date 09/18/2014 External Analysis Assignment Jamba Juice (JJ) was founded by Kirk Perron in 1990. It is now a chain of smoothie restaurants with over ten thousands stores in the United States. According to the PESTEL analysis technique‚ Political plays an important role of a business life. Nowadays‚ with the economy regression‚ Government has been tight up the budget of spending and got more taxation project to people. Tax is increasing
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Jamba Juice Case Thought Starters 1. Please analyze the external environment for Jamba Juice concentrating on the six external variables discussed in class. 2. Review the value chain for Jamba Juice and discuss where they are gaining a competitive advantage. 3. Discuss the marketing strategy for Jamba Juice and how it is positioning itself. Do you agree with this strategy? 4. If you were a marketing director for Jamba Juice and were asked to develop an advertising and media plan which
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residents in Iowa City we will target around 50% of these people who enjoy smoothies and 25% who want to maintain a healthier lifestyle. As of September 29‚ 2015‚ there were 884 Jamba Juice store locations globally (Russell‚ 2015).
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To me leadership‚ or being a good leader‚ means to set an example‚ direction‚ to motivate‚ and to maximize individual efforts to achieve one main goal. My employment with Jamba Juice has had a tremendous impact on how I view leadership‚ and how I currently and will continue to use my new views to improve our store. At Jamba Juice we focus on our guest satisfaction‚ which
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that makes it hard for buyers to switch from their product to competitors. Jamba Juice requires fresh fruits‚ juices‚ dairy products‚ vitamins‚ and protein ingredients in order to produce their smoothies. Their switching costs are low‚ because it is easy for them to switch from one company of suppliers to another. The switching costs for their customers are also low‚ because it is very easy for a customer of Jamba Juice to choose to go to Starbucks or Orange Julius instead. There is not much of
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