XI. ATTENTION Whoever treats of interest inevitably treats of attention‚ for to say that an object is interesting is only another way of saying that it excites attention. But in addition to the attention which any object already interesting or just becoming interesting claims—passive attention or spontaneous attention‚ we may call it—there is a more deliberate attention‚—voluntary attention or attention with effort‚ as it is called‚—which we can give to objects less interesting or uninteresting
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The enlightenment era‚ can be said‚ produced some of the most critical ideas that clearly impacted the development of democracy. This intellectual period that roughly lasted from the 17th to the 18th century is responsible for producing some of the most brilliant political philosophers. Amongst these philosophers and philosophes were political revolutionaries such as Voltaire‚ Jean-Jacques Rousseau‚ Cesare Baccaria‚ Baron de Montesquieu‚ David Hume‚ and John Locke. The ideas they promoted and would
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Table of contents 1. Introduction. 2. Competitor analysis. 3. New product life cycle. 4. About the Oros Brand. 5. Planning and launch of Oros Ice-cream. 6. Marketing objectives. 7. Target audience. 8. Distribution channels. 9. Oros Summer Party 10. Advertising strategy and planning. 11. Marketing and communication mix. 12. Conclusion. Indroction. This marketing article seeks to discuss the launch of the Oros Brand Ice cream which will be effectively entered into the South African
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On the date of April 3‚ 1964‚ Malcolm X delivered a speech to the American public called‚ The Ballot or the Bullet. Throughout the speech‚ African-Americans were encouraged to stand up for their rights and vote. He also states that in the event of non-compliance for equality from the government‚ that they might need to take matters into their own hands and take up the use of arms. This came after Malcolm separated from his decade long position as spokesman for the Nation of Islam. The main goal of
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English Commentary Footnote on the future – James Thurber James Thurber’s “Footnote on the future” is a first person limited narrative written as an account of the author on the topic of science and the future. The piece is written with the aim of entertaining the reader; many elements in it – comedy‚ colloquial and conversatonal language‚ irony‚ personification and unusual imagery - reflect this unified effect. It is important to remember that although the author criticises scientists‚ himself
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TRADE-OFFS The concept of trade-offs is a basic principle in economics that arises from the idea that resources are scarce. As a general principle‚ trade-off analysis shows that for a given set of resources and technology‚ to obtain more of a desirable outcome of a system‚ less of another desirable outcome is obtained (Stoorvogel et al.‚ 2004a). Although there can be win–win outcomes in two dimensions‚ even such a win–win must come at the expense of some other desired attribute. This concept is
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Agency Theory A theory that explains the relationship between principals and agents in business (In this relationship‚ the principal hires an agent to do the work‚ or to perform a task the principal is unable or unwilling to do. For example‚ in corporations‚ the principals are the shareholders of a company‚ delegating to the agent i.e. the management of the company‚ to perform tasks on their behalf.) Agency theory is concerned with resolving problems that can exist in agency relationships;
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Aahuti Bhathal Period: 2B Child Development 5/23/13 LEV VYGOSTKY THEORY Lev Vygostky was born to Russian parents on November 17‚ of 1896. Lev vygostky was the second oldest child out of the eight in the family. His mom was a teacher and a full time housewife. His dad was a respected bank manager in Bank of Gomel. Lev Vygostky was never scared to speak in public. Lev Vygostky studied law and graduated with a degree of law from the University of Moscow. While he studied there he was known
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perspective 1. Behaviorism: Pavlov‚ Thorndike‚ Skinner 2. Neo-Behaviorism: Tolmann and Bandura B. Cognitive Perspective 1. Gestalt Psychology 2. Bruner’s constructivist Theory 3. Bruner’s constructivist theory 4. Ausebel’s Meaningful Verbal Learning / Subsumption Theory Prepared by: Nemarose Jane Tauyan Behaviorism: Pavlov‚ Thorndike‚ Skinner Pavlov (1849 - 1936) For most people‚ the name "Pavlov" rings a bell (pun intended). The Russian physiologist is
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Personality psychology is the focus of some of the best known psychology theories by a number of famous thinkers including Sigmund Freud and Erik Erikson. In this section of the personality study guide‚ learn more about some of the major theories of personality and the psychologists who developed them. Biological Theories Biological approaches suggest that genetics are responsible for personality. Research on heritability suggests that there is a link between genetics and personality traits. One
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