Revista Alicantina de Estudios Ingleses 13 (2000): 67-88 Text World Creation in Advertising Discourse Laura Hidalgo Downing Universidad Autónoma‚ Madrid lhidalgo@bosque.sdi.uam.es ABSTRACT This article explores the way in which text worlds are created in advertising discourse by analysing linguistic choices and features of context which are crucial in the determination of specific relations between sender(s) and target audience(s)‚ in particular‚ deixis and frame knowledge. The argument
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Contrastive Linguistics: Theories and Methods Volker Gast 1 Introduction: The subject matter of contrastive linguistics Narrowly defined‚ contrastive linguistics can be regarded as a branch of comparative linguistics that is concerned with pairs of languages which are ‘socio-culturally linked’. Two languages can be said to be socio-culturally linked when (i) they are used by a considerable number of bi- or multilingual speakers‚ and/or (ii) a substantial amount of ‘linguistic output’ (text‚ discourse)
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1.Discourse Studies in Modern Linguistics 1.1Discourse .Discourse has been defined by different linguists ‚and each one gives specific definition to it ‚and we will go through all of them . In other words discourse is a buzzword and used in many different ways. The term discourse refers “both to what a text producer meant by a text and what a text means to the receiver” (Widdowson 2007: 7). As Widdowson claims‚ “people produce texts to get a message across‚ to express ideas and beliefs‚ to explain
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The Linguistic imperialism of Robert Phillipson 1. Linguistic Imperialism 1.1 The spread of English The stated aim of Phillipson’s 1992 book Linguistic Imperialism was to set out how English became so dominant and why‚ and to examine the role ELT pedagogy had in contributing to it becoming “the international language par excellence in which the fate of most of the worlds millions is decided.” (Phillipson 1992 p.6) While many writers had tackled the question before no one had done so from
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University of Babylon College of Education for Human Sciences Department of English/ PhD Programme A Theoretical Survey of Gambits A term paper Submitted in partial fulfillment for the requirements of a PhD course in Discourse Analysis by Ahmed Sahib Jabir May‚ 2013 1. Introductory remarks It is an agreed upon fact that language is mainly used to fulfil two basic functions: the first is the transactional function which is related to the communication of information and the
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What is meant by the field of linguistics? This introductory chapter concerns some dimensions of linguistics‚ which give us a general idea of what linguistics is‚ including the history of linguistic‚ grammar‚ and other disciplines of linguistics study. What does grammar consist of and what are the relationship between one and another? How many languages do human beings have the capacity to acquire? What other studies are made in recent centuries? Each of these aspects are clearly described‚ and other
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Cognitive Linguistics: Basic Readings ≥ Cognitive Linguistics Research 34 Editors Dirk Geeraerts ´ Rene Dirven John R. Taylor Honorary editor Ronald W. Langacker Mouton de Gruyter Berlin · New York Cognitive Linguistics: Basic Readings Edited by Dirk Geeraerts Mouton de Gruyter Berlin · New York Mouton de Gruyter (formerly Mouton‚ The Hague) is a Division of Walter de Gruyter GmbH & Co. KG‚ Berlin Printed on acid-free paper which falls within the guidelines of the ANSI
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thorough research for scientists of various fields‚ mixing languages had been‚ until the last few decades‚ cast aside as its defective by-product. However‚ recent linguistic studies show that intermingling languages should not be considered an ill-conceived overlapping tendency that implies carelessness and a improper use of language‚ but a linguistic phenomenon with its own intricate rules and purposes. The addition of objectivity towards this subject has enabled linguists to describe in length the downsides
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Culture and Language The power of language to reflect culture and influence thinking was first proposed by an American linguist and anthropologist‚ Edward Sapir (1884–1939)‚ and his student‚ Benjamin Whorf (1897–1941). The Sapir–Whorf hypothesis stated that the way we think and view the world is determined by our language (Anderson & Lightfoot‚ 2002; Crystal‚ 1987; Hayes‚ Ornstein‚ & Gage‚ 1987). Instances of cultural language differences are evidenced in that some languages have specific
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The higher date the calendar shows‚ the faster the development of the society is. Every era of human beings has its most significant invention or progress that represents the base for further development‚ further inventions‚ further progress – simply‚ for changes. As the time goes the changes are more and more frequent and more and more significant. The technological development provides the people possibilities that were few years ago unimaginable. But all of us know that the more possibilities
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