PEN-PALS INDUSTRY OVERVIEW • The Indian writing instrument industry is estimated at Rs. 24 billion (organized presence Rs. 19billion). • Since the industry is price-sensitive‚ brand recall is critical. • The Indian stationery market is expected to grow 10% annually till 2012. • The low-price pen segment (Rs. 2 to 5) accounts for a large proportion‚ marked by the absence of brands. • Foreign brands dominate the premium segment (above Rs. 50 each). INDUSTRY STRUCTURE • Fragmented‚ marked
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Laci Peterson‚ a 27-year-old wife who was eight months pregnant‚ disappeared on December 24‚ 2002. When the body of the California woman and her unborn child were found four months later‚ her husband‚ Scott‚ was charged with two counts of murder. Detective Craig Grogan gave a sworn statement that he had probable cause to believe Mr. Peterson committed two counts of the crime of 187 Penal Code‚ homicide‚ on or about December 23 or 24 of 2002‚ in the county of Stanislaus. April 17‚ 2003 the Judge of
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Fulfilled heart An experience which taught me how to value life at its fullest‚ the day when I was informed about this activity I was actually in doubt if I would go or not; however‚ there was that feeling that pushes me to join. Then‚ the day had come‚ it was Friday afternoon where I packed my things and counted myself in. As we walked along the road towards the village‚ I have thought of those things that I left especially school works‚ but I made up a decision to let go of it for a while because
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Milton Reynolds (1892–1976)‚ an American entrepreneur‚ was born Milton Reinsberg in Albert Lea‚ Minnesota. He is most famously known for the manufacture and introduction of the first ballpoint pen to be sold in the U.S. market in October 1945. He was also inventor of the “talking sign” promotional placard for retail stores‚ sponsor and crewman on the twin-engine propeller flight that broke Howard Hughes’ round-the-world record‚[1] and among the first investors in Syntex‚ which pioneered the combined
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Linc Pens Case Study Fact File: 1. The writing instruments industry in India is estimated to be around ` 2100 crores with organized players accounting for huge chunk of market share of ` 1600 crores. 2. Linc is growing at rate of 20% against the industry average of 9% and is the second company from Kolkata after Emami to appoint Shah Rukh Khan as its Brand Ambassador will be soon rolling out campaigns and merchandise. 3. Linc commands 25% of the market share in Eastern India‚ 11% of the market
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played since the beginning of mankind‚ and through games there lies a history and the future of a community. Any game‚ like literature and the arts‚ by C.L.R James’ theory‚ have potential to enable and define the character of the collective and national consciousness by embodying‚ or endowing it with‚ “ the whole past history and future hopes…”(James 232). This paper will analyze the strong relations between politics‚ social constructions‚ a community’s or individual’s direction‚ and how they can all
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EXECUTIVE SUMMARY: Erik Peterson is facing problem at Biometra in _DEVELOPING A STRATEGY WHICH SHOULD BE EFFECTIVE IN MEETING THE PRODUCT LAUNCH DEADLINE AND STREAMLINING THE OPERATION_. Major problems are: Lack of clear date driven project plan for product launch Relationship management with senior stakeholders Recommendations: A project plan for product launch and setting up a Project management office Engagement of senior management in critical decisions PROBLEM STATEMENT: This case is
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Drew Peterson Is it really murder if no one can prove it? Drew Peterson was put on trial for the death of his third wife Kathleen Savio‚ who was found‚ drowned in her bathtub. Although this was a shocking case‚ initially he was found innocent. Drew Peterson was also put on trial for the disappearance of his fourth wife Stacy Peterson. Although most people are convinced that Drew killed Stacy‚ no evidence has come up to prove it. Although no evidence has been found‚ in many ways Drew Peterson seems
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Classic Pen Case 1. Calculate the revised product costs for the four pens‚ using the spreadsheet template provided and the information collected by Dempsey. | | Blue | Black | Red | Purple | | Total | | | | | | | | | Sales | | $75‚000 | $60‚000 | $13‚950 | $1‚650 | | $150‚600 | | | | | | | | | Material costs | | $25‚000 | $20‚000 | $4‚680 | $550 | | $50‚230 | | | | | | | | | Direct Labor (DL) | | $10‚000 | $8‚000 | $1‚800 | $200
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new catheter successfully‚ Hardy’s not making decisions and Peterson’s difficulty to grasp key information are key issues. * The first issue will be solved by making Peterson Knight’s direct report in order to reduce time of approval process. * The second issue will be solved by setting one-to-one meeting between Peterson and key managers. II. Problems statement As a General Manager of Biometra‚ Erik Peterson’s most important role is to launch the new catheter into the market successfully
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