; Case 1 Jamie Oliver: cooking up a storm and changing people’s lives through food [pic] p. 24 Jamie Oliver is a phenomenon in the world of food. He enjoyed huge success with his debut television series The Naked Chef in 1999. For over 10 years‚ he has graced television screens as a favourite celebrity chef‚ and has become a presence on the high street – both as the face of Sainsbury’s‚ and by licensing the Jamie Oliver brand to numerous food and kitchenware producers. His commercial activities
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provocative. In Jamie Oliver’s discussion "Instruct each kid about nourishment‚" he draws in the gathering of people utilizing a few strategies and causes them to ponder his point. Jamie Oliver expect that the group of onlookers is acquainted with his point. He anticipates that them will know and comprehend the bustling existences of numerous center or average workers families in America‚ and the effect their timetables have on the nourishments they sustain their kids. Jamie Oliver utilizes the words
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Jamie Oliver is a chef who has made a number of television programmes for Channel 4; in most of these programmes he is cooking and instructing the audience‚ although he is sometimes part of documentaries about food‚ for example in schools. His style of speech is very different to many of his contemporaries: he uses his distinctive style to present himself as a down to earth‚ friendly TV chef. Oliver is the only person talking in this transcript because he is cooking and explaining his actions
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Jamie Oliver Jamie Oliver is a chef who has made a number of television programmes for Channel 4; in most of these programmes he is cooking and instructing the audience‚ although he is sometimes part of documentaries about food‚ for example in schools. His style of speech is very different to many of his contemporaries: he uses his distinctive style to present himself as a down to earth‚ friendly TV chef. Oliver is the only person talking in this transcript because he is cooking and explaining
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Furthermore‚ being a celebrity chef on television and the only (lead) character of one’s own cooking show means that every characteristic - speech‚ behaviour‚ race‚ and gender - is magnified and enlarged for all to see. The pressure of being in the media spotlight and consequently getting accepted by the mass audience is even more reason for celebrity chefs (and their show producers) to exaggerate their genders on television so that they successfully distance themselves from the opposite gender
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Words: Sarah Genzer and Griselda Zhou 31 March 2011 In the last ten years‚ Jamie Oliver has become an international household name. In the UK‚ it is almost impossible not to see or hear Jamie Oliver in the news‚ television‚ online or in print. Today‚ the influential celebrity chef’s empire is worth nearly £65 million. After extremely successful ventures in television‚ home cookware‚ books‚ and restaurants‚ Oliver recently has branched out and developed a new restaurant chain. Jamie’s Italian
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Literature search‚ methodology used 5 2.3. Description of sub-topics 6 3. SUMMARY OF LITERATURE REVIEWED 8 4. A REVIEW OF CELEBRITY ENDORSEMENT 9 4.1. Effectiveness of celebrity endorsement 9 4.2. The consumer 10 4.2.1. Association to celebrity endorsement 11 4.2.2. Perception of association 12 4.2.3. Attitudes towards the endorser 12 4.3. Positive or negative effects of celebrity endorsement 13 4.4. Purchase intentions 14 5. CONCLUSION 15 5.1. Implications for practitioners 15 5.2. Implications
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Jamie Oliver is a chef who has made a number of television programmes for Channel 4; in most of these programmes he is cooking and instructing the audience‚ although he is sometimes part of documentaries about food‚ for example in schools. His style of speech is very different to many of his contemporaries: he uses his distinctive style to present himself as a down to earth‚ friendly TV chef. Oliver is the only person talking in this transcript because he is cooking and explaining his actions
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Jamie Oliver’s healthy school dinners continue to boost learning‚ study shows Children who eat from Jamie Oliver’s diet do better in tests and are sick less often Chef Jamie Oliver giving the thumbs down to chips and fatty food as he serves up a healthy school dinner to pupils from Ealdham Primary School. Photograph: Andy Butterton/PA Jamie Oliver’s healthy school dinners continue to produce a marked improvement in national curriculum test results five years after the chef first launched his
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context – intro Jamie Oliver’s 30-minute meals are found on channel 10 which is broadcasted every night of the week at around 6pm. Oliver is proving to the audience that it is not difficult to cook a quick‚ easy meal that tastes delicious without having to go out and buy take away. The author of the text is Oliver who was brought up in a family who cooked home cooked meals every night they also owned a small business in The Cricketers in Clavering‚ Essex‚ where at the age of eight‚ Oliver started cooking
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