3. Market Analysis A. The European Industry Description * Industry Size‚ Status and Growth The automotive industry is a healthy and fundamental industry with a bright future. The EU’s automotive industry produces a third of the world’s passenger cars‚ producing 780 billion euros of turnover per year‚ with value added of over 140 billion euros. It imports far more than it exports with a total of 42.8 billion net profit of exports (2007). The EU’s car industry also provides 12.1 million of the
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Market Growth “A customer is the most important visitor on our premises‚ he is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so” (Mahatma Gandhi). (Business Quotes> Growing Businesses Quotes‚ 2010). McDonald’s sales and revenue has increased in the past five years due to strategic
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Research Bulletin Volume 3‚ Number 1‚ 2007 Bond Market Developments in Emerging Markets: Propsects and Challenges for Pakistan Ahmed M. Khalid• This paper investigates the development of bond market in emerging economies with a focus on Pakistan. The main objective of this paper is to explore the reasons for a slow development of bond market in emerging economies. To achieve this objective‚ we first provide a comprehensive survey of the bond market developments in a sample of Asian countries. For
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of an organization 2. Types of decisions – 1. Strategic and 2. Tactical 3. Strategic Decisions- Related to Segmentation of the Market‚ Target Market Selection‚ and Positioning of the Product 4. Tactical decisions- Related to the 4 Ps of marketing – Product‚ Pricing‚ Promotion and Place (distribution) LEVEL 1 (Strategic) Marketing Strategy Segmentation Target Market Selection Positioning Information for Marketing Decisions Ps of Marketing PRODUCT PRICING PROMOTION PLACE LEVEL 2 (Tactical)
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Indonesia Market Segmentation is the process of dividing a market into direct groups of buyers who might require separate products or marketing mixes. There are several major bases for segmenting the market; they are geographic‚ demographic‚ psychographic and behavioral variables. Geographic segmentation Geographic segmentation calls for dividing the market into different geographical units such as nations‚ regions‚ states‚ countries‚ cities or neighborhoods. In this way of segmenting market‚ a company
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tariffs will also be taken into consideration before the price hike is introduced. According to the CEB proposal‚ a home using 40 units of electricity will have to pay Rs.384 instead of the previously paid sum of Rs. 244. 95. Under the new proposal‚ 0-30 units of a home line which is currently priced at Rs. 3 each will be increased to Rs. 05.Meanwhile‚ the value of domestic units 31- 60‚ which is currently at Rs.4.70 each‚ will be increased to Rs.6.Under prevailing provisions the electricity bill is based
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entities interact and come into equilibrium - Topics 11-12. 4. Market equilibrium changing biz environment - Industry analysis: strategic groups/the five forces model - Industry structure and firms behaviour - Topic 2‚ 7 - . 5. Information implications to managerial operation/selling - for example‚ what if there is asymmetric infor b/ owners and managers or - b/ sellers and buyers - Topics 11-12. 6. Market structure and rivalry - various oligopoly firms behaviours
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1.1 Evaluate a specific market for your product in terms of * Competitive position * Market attractiveness COLGATEColgate was the first toothpaste in a collapsible tube‚ introduced in 1896‚ when it had previously been sold in glass jars since 1873‚ Colgate is almost synonymous with toothpaste in the market. It is accepted well both in the rural and urban areas. A new product launched by Colgate sensitive pro relief toothpaste 50g product now available in just $2.60.The product does contain fluoride
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Highlights: Global Soft Drink Industry - $310Billion (2015 Expected) Indian Beverage Industry - $230 Million of the $65Billion Food Industry Current Growth Rate: 15% & Expected Rate: 16-17% Coke & Pepsi Co covers 90% of the market. Juices will surpass carbonate market by 2016 Globally The global soft drink industry is estimated to reach $310 billion in 2015. The soft drink industry spans sparkling drinks‚ bottled water‚ smoothies‚ ready-to-drink tea‚ concentrates‚ juices and coffee and functional
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Market segmentation- is the process in marketing of dividing a market into distinct subsets (segments) that behave in the same way or have similar needs. Because each segment is fairly homogeneous in their needs and attitudes‚ they are likely to respond similarly to a given marketing strategy. That is‚ they are likely to have similar feeling and ideas about a marketing mix comprised of a given product or service‚ sold at a given price‚ distributed in a certain way‚ and promoted in a certain way.
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