and where will Janmar Coatings Inc. implement their corporate marketing efforts for the Architectural paint coatings business? II. Situation Analysis The architectural coating industry in divided into three major consumer segments 1) Do-It-Yourselfer 2) Professional painters and 3) Contractors/Other each making 50%‚ 25% and 25% respectively. This $16 Billion dollar industry is in the mature stage of the business cycle growing roughly at 1-2% annually. Within the Janmar Coatings service area there
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Group 6 Janmar Coatings Case Study Janmar Coatings‚ Inc.‚ based in Dallas‚ Texas‚ is a privately held corporation that markets its architectural paint coatings and sundries (brushes‚ rollers‚ paint removers) in over 50 counties in Texas‚ Oklahoma‚ New Mexico‚ and Louisiana. The company produces and sells architectural paint under their brand name. They also operate a large original equipment manufacturing coatings division. The company divides into the Dallas-Fort Worth (DFW) metropolitan area
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1. Problem Identification describes the current problem or opportunity facing the organization. The current problem that is facing Janmar Coatings is how to cost effectively market the products and what area is the best place to market. Companies rely on the leadership to help make decisions regarding the market and after two senior executive meetings‚ there is no resolution. 2. Industry‚ Market‚ and Buyer Analysis provides an external analysis of the organization. Consider industry structure
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Janmar Coatings‚ Inc. I. Summary of Facts A) Market – Paint coatings industry 1) Three broad segments a) Architectural coatings: general-purpose paints‚ varnishes‚ and lacquers used on residential‚ commercial‚ and institutional structures. Purchased by do-it-yourselfers and is commonly called shelf goods. Accounts for 43 percent of industry market. b) Original equipment manufacturing (OEM) coatings: formulated to industrial buyer specifications and applied to original equipment
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JanMar Case Study Case Analysis United States Paint Industry The US paint industry is divided into three broad segments: architectural coatings‚ original equipment manufacturing (OEM) coatings‚ and special-purpose lacquers. The paint industry is a maturing industry. In 2004‚ sales were estimated to be slightly over $16billion and an average growth of 1-2% per year. Architectural Paint Coatings Industry The industry estimates that architectural coatings and sundries (brushes‚ paint removers
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Pasha Ghaemi MKTG 4850-001 Practice Case: Janmar Coatings‚ Inc. 21:03:38 I. Central Problem: Fundamentally‚ Janmar Coatings‚ Inc. faces two concurrent issues that pose threats to their current and future sales. The main issues that must be addressed by Janmar Coatings are how to maintain and/or increase sales in an estimated maturing market while also facing a highly saturated market of competition. Furthermore‚ Janmar Coatings products are being sold to respectively‚ two differentiated customer
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organization doing business on paint coatings market served by company in the southwestern United States. The organization has some challenges on how to deploy marketing efforts among the various architectural paint coatings markets served in the southwestern United States. 1. Janmar Coating‚ Inc. Janmar Coating‚ Inc. is a privately held organization produces and markets architectural paint under Janmar brand name. In addition to producing a full line of architectural coatings‚ the company sells paint
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Janmar Coatings‚ Inc. | To: | Ronald Burns | Subject: | Janmar Coatings‚ Inc. Suggestions | Comments: | The problem facing Janmar Coatings‚ Inc. is deciding where and how to execute corporate marketing efforts in the southwestern United States. Janmar Coatings is currently marketing to 50 counties‚ their main focus area so far has been the 11 counties in the Dallas-Fort Worth area. The main issue Ronald Burns‚ the president of Janmar Coatings‚ is having is trying to come up with a solution
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Janmar Coating INC is currently facing a problem of where and how to enact corporate marketing efforts among various paint coatings market. Several top executives cannot come to an agreement on if they should expand to non-Dallas Fort Worth (DFW) areas or construct additives to the current budget for advertising‚ hiring a salaried employee‚ or cutting prices so that the customers and retailers who are price sensitive will not be discouraged to use the product. According to the case study the U
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Issues and Problems: Ronald Burns‚ the CEO of Janmar Coatings‚ Inc.‚ has gathered his senior management executives in a meeting to come up with a decision on “where and how to deploy corporate marketing efforts among the various architectural paint coatings markets served by the company.” * Analysis and Evaluation: Beside suggestions stated by the senior executives and the president of Janmar Coatings‚ Inc.‚ there are three ways to deploy Janmar products (Paints and sun-dries). First‚ since
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