P&G Japan Q1. Why was SK-II so successful in Japan? Statement: By based on research of Japanese market‚ P&G made clear targeting and positioning‚ and developed new products which fulfilled customers’ needs‚ built the effective distribution. As a result‚ P&G could establish differentiation advantages for the following. • Product: “Foaming massage cloth” ‚ Elegant dispensing box “Foaming massage cloth” increase skin circulation through a massage while boosting skin clarity due to the microfibers’
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Business etiquette in Japan The customs for meeting & greeting people Japanese seldom shake hands and can be so uncomfortable doing so‚ that they could avoid meeting again. Holding your hands together as a prayer and bowing your head slightly when you are greeting someone. When you are meeting someone for the first time‚ say ‘Hajimemashite’‚ which means ‘Hello‚ I am pleased to make your acquaintance’. Business dress code In Japan‚ people are often judged on the way they are dressed. In the
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Module: International Marketing Marketing in International Markets : Country Snapshot : Japan Japan : Country of varied hues Japan- Bird’s eye view Formation Capital Population Ethnic Groups : 660 BC : Tokyo : 128 Million (2010) (10th largest) : Japanese (98.5%)‚ Korean (0.5%)‚ Chinese (0.4%)‚ Others (0.6%) Government : Unitary parliamentary democracy (Diet) & Constitutional democracy (Emperor) GDP (Nominal) : USD 5.4558 Trillion (3rd) Per capita income : USD 42‚820 (16th
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the study of Japan and Japanese when she was an undergraduate at Princeton University as noted in the Acknowledge portion of the book‚ Gift-Giving in Japan: Cash‚ Connections. Cosmologies. After that she had her graduated training in the University of Chicago funded by the National Science Foundation and the University itself‚ including one year of support from the Committee on Japanese Studies. Before the writing of this book‚ Katherine Rupp took twenty months of field work In Japan which is funded
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In 1940‚ Japan joined the Axis powers Germany and Italy. This increased conflict with the United States & Great Britain‚ which resulted with a supply cut of oil. Shortage of oil caused Japan to invade other countries‚ such as Indonesia for resources. Japan invaded and captured many countries but the Allied forces slowly pushed Japan back. Not long after‚ US forces air raided Japan‚ which then dropped the two atomic bombs. After the atomic bombings at Hiroshima and Nagasaki‚ Japan surrendered
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The Rise of Western Culture and Economy in Japan after World War II According to some scholars‚ a society’s culture determines its economic destiny. Before 1860‚ Japan had been isolated for over two centuries‚ and it was not until the aftermath of World War II when Japan was forced to ration food to extreme measures (Hiesinger 39)‚ the Japanese people’s fear of become a Western sub-colony coupled with “their flexible attitude towards cultural variance (Sparke 10)‚” ushered them into economic and
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Female employment in Japanese labor market GEM (Gender Empowerment Measure) of Japan ranks the 58th among 108 countries and GGI (Gender Gap Index) of it ranks the 105th among 136 countries. It means that in Japan the gap between men and women is big and the economic and political opportunities for women are not enough‚ although human developments are achieved. The number of female employed persons in Japan‚ which accounted for 35.9 per cent of all employed persons in 1985‚ has gradually grown
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Doing Business in Japan Abstract This report will highlight the various aspects of Japanese culture important to understanding how the average Japanese man or woman goes about his or her day. This report will also analyze various aspects of Japanese culture which would be useful for a Canadian business person to have a successful and safe business stay in Canada‚ and very briefly highlight some differences between the Canadian and Japanese culture. TABLE OF CONTENTS Page
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SUMMARY………………………………………………………………………………………………3 COMPANY PROFILE……………………………………………………………...…………………………………….4 1.0 JAPAN’S PROFILE………………………………...………………………………………………………………..5 1.1 Introduction 1.2 Cultural profile 1.3 Market Opportunity 2.0 BUSINESS ISSUES……………………………………………………………………………...…….…...…… 10 2.1 Negotiation 2.2 Management 2.3 Communication CONCLUSION……………………………………………………………………………………………………………14 EXECUTIVE SUMMARY Yves Rocher‚ leader company in the based-plant cosmetics‚ has
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CULTURAL INFLUENCES ON JAPAN. Cultural influences are geographical‚ historical as well as familiar features that have an effect on the assessment and intercession processes. These influences are always reflected in the society. In this case‚ cultural influences on Japan come from the ambitious Han dynasty in China‚ Korean customs‚ the spread of the Mongols‚ and the birth of Islamic advancement. All those events are reflected in Japan’s culture today which makes Japan a complicate country to develop
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