P&G Japan Q1. Why was SK-II so successful in Japan? Statement: By based on research of Japanese market‚ P&G made clear targeting and positioning‚ and developed new products which fulfilled customers’ needs‚ built the effective distribution. As a result‚ P&G could establish differentiation advantages for the following. • Product: “Foaming massage cloth” ‚ Elegant dispensing box “Foaming massage cloth” increase skin circulation through a massage while boosting skin clarity due to the microfibers’
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situation‚ experts are pointing out that Japan is now experiencing their second lost decade due to similar characteristics of the first which is stagnant‚ non-improving condition of their economy. Did Japan learn anything from the previous lost decade‚ or did the steps taken to avoid another lost decade were too weak? What was the problem? We will try to look into the situation of both crisis and highlight some major problems that contributed to this economic downturn. During 1990s the major opinion
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Female employment in Japanese labor market GEM (Gender Empowerment Measure) of Japan ranks the 58th among 108 countries and GGI (Gender Gap Index) of it ranks the 105th among 136 countries. It means that in Japan the gap between men and women is big and the economic and political opportunities for women are not enough‚ although human developments are achieved. The number of female employed persons in Japan‚ which accounted for 35.9 per cent of all employed persons in 1985‚ has gradually grown
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Doing Business in Japan 1. Concept of “nemawashi”. In order to do successful business in Japan‚ it is very important to understand the heart of the Japanese decision-making process‚ known as “nemawashi”. Nemawashi was originally a gardening term‚ which roughly translates as “to dig around the root of a tree a year or two before transplanting it”. In the terms of business‚ “nemawashi” is the organized and efficient consensus building procedure by which the approval of a proposed idea or project
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policies to accommodate country differences was minimal. In general‚ products were developed in the United States‚ manufactured locally‚ and sold using a marketing message created in Cincinnati. The first signs that this policy was no longer effective emerged in the 1970’s‚ when P&G suffered a number of major setbacks in Japan‚ by 1985‚ after 13 years in Japan; P&G was still losing $40 million a year. It had introduced disposable diapers in Japan and at one time had commanded an 80 percent
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The Bubble Economy of Japan The Economy of Japan had experience a tremendous growth since the end of the Korean war. The growth of GNP in 1967 and 1968 was above 10 % (double digit growth period) which exceed countries such as Britain‚ France and Germany. The economy experienced a boost is due to many reasons‚ such as: enlargement of industrial facilities‚ massive adaptation of western technology and education‚ lower the military expense to 1% of GNP‚ relation with power nation‚ human resources
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clear that Japan would abolish feudalism and modernise into an industrial society. This period in which Japan borrowed ideas from the West and reformed in such a short time is called the ‘Meiji Restoration’. Japan for some time was considered too remote and poor to be subjected to Western Imperialism. However Emperor Meiji and his advisors made it clear that they were determined to adapt selected features of Western civilisation to become a powerful nation‚ while still keeping Japans individuality
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Shigeru T. Otsubo* GSID‚ Nagoya University (w/ inputs from Prof. A.Furukawa‚ Ritsumeikan Univ.) For Students in the Economic Development Policy and Management Program Prof. Shigeru T. OTSUBO The purpose of this presentation is four-fold: 1) to introduce the macroeconomic development process of the postwar Japanese economy (the so-called “Miracle Recovery”); 2) to explore the Japan-specific (mostly microeconomic) elements of a market system that supported her rapid development; 3) to show the need
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a report of the csis japan chair The U.S.-Japan Alliance anchoring stability in asia Authors Richard L. Armitage Joseph S. Nye August 2012 our future CHARTING Blank a report of the csis japan chair The U.S.-Japan Alliance anchoring stability in asia Authors Richard L. Armitage Joseph S. Nye August 2012 our future CHARTING About CSIS—50th Anniversary Year For 50 years‚ the Center for Strategic and International Studies (CSIS) has developed practical solutions
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Hiroshima: Was Dropping the Atomic Bomb a Military Necessity? On the morning of August 6th‚ 1945 at around 8:16 a.m.‚ the United States dropped the first bomb on Hiroshima. This bomb was given the nickname “Little Boy.” Three days after the first atomic bomb was dropped‚ on August 9th‚ 1945 at around 11:02 a.m.‚ the United States dropped a second atomic bomb on Nagasaki. This bomb was given the nickname “Fat Man.” These two bombs immensely destroyed these cities and took the lives of many people
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