this is the easiest way for Subway to target their products. They announce their promotions using TV ads‚ radio ads‚ newspapers‚ and online ads. Subway also uses publicity as a form of advertising. Jared Fogle‚ Billy Blanks‚ and Michael Phelps are all great examples of this. We all know Jared as the overweight college graduate who lost 245 pounds by eating Subway sandwiches three times daily‚ Billy as the fitness guru known for the Tae Bo videos and Michael‚ superstar Olympian who loves the
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sandwich shops provide fresh‚ great-tasting ’made to order’ subs‚ salads and wraps‚ with extraordinary customer service and value. Millions of customers think of Subway shops sandwich options (including ’8 under 6’ grams of fat) along with spokesman Jared Fogle -- as their preferred fast food choice for intelligent eating habits. The Subway chain has maintained a international name for offering fresh‚ tasty‚ healthier alternatives to conventional greasy foods." Subway surpassed McDonalds which is
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August 28th‚ 2013 YooSeob Jung Jared Diamond Essay 730 words In the modern time period lifestyle in which we live in now‚ it is a very common belief that agriculture was one of the greatest turning points in history. It had made our life much more convenient. Producing food wasn’t such a big issue anymore. To some‚ the change from hunter-gatherers to farmers is referred to as the most enlightening gift ever given to the human race. As though all these people consider it as a positive‚ some
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his discovery of a lost plane. The author portrays Jared as a young boy whose treatment for escapism is illusion. The author hints what Jared is avoiding to give an idea of the reason why the boy is in the woods on a cold winter day. “… Better to be outside on a cold day than in the house where everything‚ the rickety chair and sagging couch‚ the gaps where the TV and microwave had been‚ felt sad.” He detests the shabbiness of his home. As Jared made his way through the woods‚ he imagines he is explaining
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http://hbr.org/2004/07/marketing-myopia/ Marketing Myopia by Theodore Levitt Subway Restaurant: http://www.subway.com/subwayroot/default.aspx/ The New York Times: http://www.nytimes.com/2012/12/11/business/ Article “Fearing a Mile-High Punk’d Prank” by Jared Fogle
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Guns‚ Germs‚ and Steel Book Review The book Guns‚ Germs‚ and Steel features the work of the author Jared Diamond. In his book‚ he mentions his answer to how different human societies became so diverse. Diamond doesn’t use racist answers‚ he gives an answer based on the geographical location of these diverse societies. He explains many concepts on how the location of a society can make them more diverse and more powerful than other societies. He shares many examples in history to support his thesis
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advanced than others? Many argue that the Eurasian peoples were so technologically advanced because they were smarter and genetically superior to other cultures such as the Africans‚ the Native Americans and Aboriginal Australians. While one man‚ Prof. Jared Diamond argues that it was because of environmental conditions and geographical placement that some peoples were able to advance further and faster than another. But how credible is his theory. Two main weaknesses in Diamond ’s theory are:-Farming-GoodsDiamond
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Subway Sandwich effectively competes with other fast-food restaurants by including and promoting healthier meals into its menu‚ as demonstrated by singling out its submarines with 6 grams of fat or less‚ and through its advertising campaign featuring Jared “the Subway guy” who lost 245 pounds in one year on a strict Subway diet (Subway‚ 2008). However‚ as demonstrated below in a market summary complemented by a SWOT Analysis‚ it is determined that Subway must attract a clientele beyond its traditionally
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calories and 23 grams of fat in a 6 inch sub. ii. Compare that to 740 calories and 42 grams of fat in a double quarter pounder with cheese. b. A good example of people affected by subway and McDonalds are Jared Fogle and Morgan Spurlock. i. Jared Fogle is the face of subway; he lost 245 pounds by exercising and only eating subway sandwiches. ii. Spurlock ate at McDonalds restaurants 3 times per day. Spurlock consumed an average of 5‚000 kcal(the equivalent
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Subway Innovation Report Subway is the name of a franchise fast food restaurant that mainly sells sandwiches and salads. It was founded in 1965 by Fred De Luca and Peter Buck. The corporation that owns the trademarked name of Subway is Doctor’s Associates‚ Inc. (DAI). The company has over 28‚400 franchised units in 87 countries as of September 2007 and is the fastest growing franchise in the world. It is currently the third largest fast food chain globally after YUM! Brands (34‚000 sites) and McDonalds
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