2012 Submitted by: Farhan Farooq Ali FA07-MB-0043 Submitted to: Sir Baber Wahab Marketing Management Market Audit Sports and Energy Drinks UK Market Focusing on the Microenvironment of Red Bull Table of Contents 1.0 Introduction 4 2.0 Industry Analysis 5 2.1 Market Analysis 5 2.2 Growth 7 3.0 Market Focus: Red Bull 13 3.1 Red Bulls Strategy 13 3.2 Porter’s Five Forces 13 4.0 Conclusions & Recommendations 18 5.0 Reference 19 Executive Summary Red
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w w w e tr .X m eP UNIVERSITY OF CAMBRIDGE INTERNATIONAL EXAMINATIONS GCE Advanced Subsidiary Level and GCE Advanced Level e ap .c rs om MARK SCHEME for the June 2004 question papers 9700 BIOLOGY 9700/01 9700/02 9700/03 9700/04 9700/05 9700/06 Paper 1 (Multiple Choice)‚ maximum raw mark 40 Paper 2 (Theory 1)‚ maximum raw mark 60 Paper 3 (Practical 1)‚ maximum raw mark 25 Paper 4 (Theory 2 (A2 Core))‚ maximum raw mark 60 Paper 5 (Practical 2 (A2))‚ maximum raw mark 30 Paper 6 (Options
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Jang Newspaper Brand Audit Prepared by: Moiz Instructor: Dr. Kamran Siddiqui INTRODUCTION OBJECTIVE The purpose of this brand audit is to analyze the brand Jang Newspaper and determine the true personality of the newspaper. The brand audit covers the key attributes that are associated with Jang‚ the specific needs that the newspaper caters to and which particular the target market that it serves. Finally the audit has CBBE model that identifies the equity of the brand and certain recommendations
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Control Through Inspection and Internal Audit ............................................................. 28 Chapter 5: Legal Framework and KYC Policies.......................... 35 Part II: Domain of Concurrent Audit Chapter 1: Evolution of Concurrent Audits in Banks................... 59 Chapter 2: General Guidelines on Concurrent Audit .................. 62 Chapter 3: Conduct of Concurrent Audit..................................... 91 Chapter 4: Concurrent Audit Universe and Procedures...........
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3. a) Three parties that auditors might be held liable for negligence are : 1. Liability to client (Better Production & Co) 2. Liability to third party who use the information (Usahasama City Bank) 3. Liability to the foreseen user (who rely on the auditor’s financial statement) b) No. Aiman & Co can not be held liable to Usahasama & Co. The only action available for financial loss caused by a false financial statement was in the tort of deceit. In order to succeed‚ the claimant (Usahasama)
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Audit Quality and Audit Firm Size: Revisited by Dan A. Simunic The University of British Columbia December‚ 2003 Background: 1. Audit quality is an important element of corporate governance – although it’s unclear whether audit quality and other aspects of corporate governance (e.g. director knowledge and independence) are fundamentally complements or substitutes. 2. Notion that audit quality varies systematically across classes of audit firms (now Big 4 vs. non-Big 4) has been
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Corporate Social Responsibility The process of building a corporate social responsibility: Corporations while they need to conduct a strategy to become socially responsible‚ they usually passes through a process that leads it at the end to achieve what is called by “Civil learning”. In order to achieve this level –which is the highest level of a corporate social responsibility- ‚ they are two dimensions: • The organizational level • The societal level The case of Nike as famous corporate
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mentioned in the case study above‚ Kellogg is going through a challenging time. Perform an external audit on Kellogg. Discuss the opportunities and threats facing the company. Answer Perform an external audit on Kellogg‚ will gain the team with better understanding of the firm industry‚ competitors and markets. It should involve as many managers and employees as possible. Before perform the audit‚ Kellogg must try to gather as much as possible on competitive intelligence and information about
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On 3rd August 2009‚ Monday‚ the swine flu death of Riya Sheikh‚ a fourteen year old school student from Pune’s Camp area shocked Pune and the entire country. It was the first case of swine flu death in India. Till now we were casual about swine flu epidemic spreading in Western countries. Even occassional detection of swine flu in India did not panic us. Ria’s death only made us aware that swine flu virus can be contacted locally and is fatal. After her death panic gripped not only Pune but the
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Employee Engagement-The Gallup Q12 Survey (or the Gallup Workplace Audit) The Gallup Q12 (1992-1999) is a survey designed to measure employee engagement. The Gallup Workplace Audit is composed of 12 items that measure employee perceptions of work characteristics. The criteria for selection of these questions came from focus groups‚ research on management and scientific studies on the aspects of employee engagement that are important and influenced by the manager at the business unit or work group
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