JCDecaux is a multinational corporation that is based in Neuilly-sur-Seine located in Paris‚ France. Jean-Claude Decaux and J.P Singh Pannu founded the company in 1964. It is known worldwide because of its advertisement systems; at bus-stops‚ billboards‚ public bicycle rental systems‚ airport panels‚ and street furniture. The business launched with a simple idea: to supply towns with street furniture free of charge and therefore getting rights to advertise on chosen (first-class) locations. Its products
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JC DECAUX Aeolus Group Agenda • • • • • • • JC Decaux Context Strategic Posi;on Value Proposi;on Growth Op;ons Conclusion Inbenta JC DECAUX JCDecaux history 1964 Installed first bus shelter on the de Guillo;ere bridge The idea: to provide ci;es with high quality
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$45.00 p.c.cm (Sat) The Sunday Times Base Rate $43.50 p.c.cm The New Paper and The New Paper on Sunday Base Rate $8.00 p.c.cm Streetside Broadcast Network (JCDecaux) $25‚000/2 wks Streetside City Network (JCDecaux) $15‚000/2 wks Cinema Advertising City Network (JCDecaux) $15‚000/4 wks Mall Advertising (JCDecaux) Scotts Underpass Section B: $34‚000/4 wks Her World Magazine ROB Full Page: $4‚290 Outside Back Cover (OBC): $6‚440 Inside Front Cover (IFC): $6‚010 Men’s Health Magazine
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France is the second-largest trading nation in Western Europe and because of that it welcomes more and more foreign investment from many developed countries such as Germany‚ US or UK. Why ? Because France has a stable and reliably safe business atmosphere. The French government devotes significant resources in terms of financial helps and/or laws to attract foreign investment‚ through policy incentives‚ marketing‚ its overseas trade promotion offices‚ and investor support mechanisms. France´s law
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New Seamless Mobility Services Public Bicycles 4 Poliicy otes Policy notes ly NICHES is a Coordination Action funded by the European Commission under the Sixth Framework Programme for R&D‚ Priority 6.2 Sustainable Surface Transport What is it about? Characteristics Public Bicycles: • are innovative schemes of rental or free bicycles in urban areas; • can be used for daily mobility as one-way-use is possible and they can be seen as part of the public transport system;
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FINANCE Vélib is privately operated by SOMUPI‚ a joint venture owned by JC Decaux‚ an outdoor advertising and street-furniture multinational‚ and Publicis‚ a large advertising and communications corporation. Most profits are derived from Billboard advertising. SOMUPI is responsible for covering the entire cost of implementing and managing Vélib‚ as well as any additional fees. In return‚ it receives exclusive rights to provide and operate the bus shelters
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1. Introduction Nowadays‚ transportation in urban area is highly complex as it involved various modes of transportation‚ locations of the origins and destination and also the population of that particular urban area. The focus of urban transport has been more on passengers as many major cities were viewed as locations of utmost human interactions. Mostly‚ they move from one place to other place for the purpose of commuting‚ commercial transactions‚ leisure or for cultural activities. Beside‚ urban
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La Estrategia del Océano Azul Contenido Título del Libro: Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant Autor: W. Chan Kim y Renée Mauborgne Introducción. Pag 1 Fecha de Publicación: 3 de Febrero 2005 Editorial: Harvard Business School Press Nº Páginas: 256 Principios para desarrollar una estrategia de océano azul. Pag 2 ISBN: 1591396190 EL AUTOR: W. Chan Kim es actualmente profesor de Estrategia y Gestión Internacional en INSEAD‚ en Fontainebleau
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Types of Outdoor Media Signs Posters Hoardings and Billboards In-store Media Balloons Inflatables Advertising at Airports Mass-transit Advertising Mobile Billboards Benefits of Outdoor Advertising Reaches More Viewers Cost Efficiency Proximity to Purchase Locations Scope for Creativity Reach Specific Target Customers Captive Audience Constant Exposure Longevity Enhances the Effectiveness of Other Media The term Out Of Home advertising is commonly referred to as OOH‚ this is any
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Chaos. Houser‚ J. R. & Katz‚ M. G.‚ 1998. Metrics: You Are what you measure. [Online] Available at: http://web.mit.edu/hauser/www/Papers/Hauser-Katz%20Measure%2004-98.pdf Iyer‚ G.‚ 2012. Cognizant. [Online] Available at: www.cognizant.com JCDecaux‚ 2014. JCDecaux. [Online] Available at: http://www.jcdecaux.co.uk/ Jobber‚ D.‚ 2010. Principles and practices of marketing. sixth ed. Beckshire: McGrawHill. Kaplan‚ S. R. & Norton‚ P. D.‚ 2007. Using the Balanced Scorecard as a Strategic Management System
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