sum that Dunkin Donuts is lack of customer’s interest right now‚ because we don’t do many creative innovation. If only we be creative with creating new style‚ flavour of their donuts‚ their sales might increase‚ because I see that DD style is all the same‚ that is round‚ and it’s topping is ceres‚ whether it’s black‚ or colorful it doesn’t change. Indonesian people sometimes only look the outside (packaging)‚ so we have to be creative even more‚ like making a gingerbread style donut when it’s near
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Dunkin Donuts to India India’s economy is growing rapidly and with the country’s interests coming together with U.S. interests the opportunity for companies to enter into this market is also growing. While many fast food businesses have recently opened in India‚ there may be no uniform way to enter into the country. For Dunkin Donuts to become a powerful food chain in India we must look at different entry strategies such as exporting‚ importing‚ joint venture‚ and foreign direct investment.
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INDUSTRY BACKGROUND I. A. About the Industry Coffee is a brewed beverage with a distinct aroma and flavor‚ prepared from the roasted seeds of the Coffea plant. A coffee plant is usually a bush or small tree that grows to 10-12 feet (although it can grow up to 32 feet) and can produce coffee beans for decades. It can live for between 60 and 70 years. It can take up to four years for a coffee tree to reach maturity and bear fruit. The English word coffee originates from the Arabic word ‘kaweh’ meaning
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300 Case 7: Dunkin’ Donuts: Betting Dollars on Donuts 1. What does a Porter’s Five Forces analysis reveal about the industry in which Dunkin’ Donuts and Starbuck’s compete and what are its strategic implications for Dunkin’ Donuts? Answer: I think in this case‚ it reflects the level of rivalry among organizations in an industry‚ the potential for entry into an industry and the threat of substitute products. First‚ the Starbuck and Donuts they are all belongs to coffee market and they competing
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DUNKIN DONUTS In almost everything but prices‚ the first Dunkin’ Donuts on Southern Artery in Quincy is a blast from the past‚ complete with its old-fashioned script outdoor sign‚ question mark counter with stools‚ doughnut tables‚ and baked goods on display as you enter. The retro renovation‚ which was recently completed‚ is the only restaurant that will be renovated in this decor. Bill Rosenberg opened a doughnut restaurant named "Open Kettle" in 1948 in Quincy on Southern Artery. In 1950
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Dunkin ’ Donuts Marketing Audit MKT 551 University of Phoenix 1 Executive Summary Dunkin¡¦ Donuts Corporation demonstrates a commitment to excellence which enables us to deliver high quality products in addition to delivering a positive experience so that every customer will be return customer. The company has demonstrated a commitment which caters to the pallet of coffee connoisseurs. Our products will exceed local stores and franchise competitors. Dunkin¡¦ Donuts products are unique
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Coffee has become a huge consumption in the world today. There is so many different things that coffee has done in the world today. There are many different situations where coffee is very important in the world. One example can be seen is from the people in Ethiopia where there is a huge dependence of harvesting coffee beans and the fact that it is Ethiopia’s major exports that they have. Another example that can be seen is in North America where the majority of people would drink coffee as a
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and processing of coffee and various forms of coffee beverage available worldwide. * To study the popularity and demand of various forms of coffee in Navi-Mumbai. * To know the awareness among the residents of Navi-Mumbai about the availability and the health benefits of coffee beverage. * To study the scope of coffee shops in Navi-Mumbai. * To popularize coffee as a healthy beverage in Navi-Mumbai. 1. Introduction 1.1 fig Coffee is a brewed beverage with
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Marketing Individual Assignment 3 1) What is the product mix of Trung Nguyen? What are the key attributes of its coffee? How do these attributes help Trung Nguyen to differentiate itself from its competitors? The product mix refers to the total composite of products offered by Trung Nguyen coffee. It consists of different product lines‚ various product items in each product line and within each item is the product depth. Firstly‚ the product line is a group of product or service items that
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Entrepreneurship 9/20/14 Dunkin’ Donuts Competitive Analysis Dunkin’ Donuts Target Market: the blue color middle class working American‚ both males and females‚ ranging in age from 18-45 Demographic Segmentation: Their salaries range from $40‚000 to $100‚000 annually. They are coffee enthusiasts‚ mainly people on the go‚ and some families. Psychographic Segmentation: a working professional‚ with a family. They are generally in their thirties and enjoy a good coffee drink and occasional doughnut
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