Turn around of JCPenney Strengths JCPenney Company‚ Inc. has realized the need for a company overhaul in order to remain competitive in their market. They have made positive changes like hiring Vanessa Castagna as the new Chief Operating Officer to incorporate new processes and systems and to ensure that senior management would be educated and on top of things. Her prior experiences with Wal-Mart and Target will ensure that JCPenney has an insight into their competitor’s marketability. Additionally
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Supply Chain Management of J C Penney in perspective of APL Logistics Ltd. 1.0. Introduction Internship report is a mandatory requirement of the Bachelor of Business Administration degree of BRAC University. This report has been designed to portray my on the job internship with APL Logistics from the period of January to April‚ 2007. Being a Customer Service Representative of APL Logistics Limited‚ I had the opportunity to get attached with the supply chain or logistics management department
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Ron Johnson made some bad decisions that caused him to only last as the CEO of JCPenney for seventeen months (Kinicki & Williams‚ 2013). His bad decisions consisted of misreading what the shoppers wanted‚ no testing of ideas prior to execution‚ distancing himself from the essential consumers‚ misread the JCPenney brand (Tuttle‚ 2013). First‚ he removed the use of coupons and most of the promotions‚ when he incorporated the “Fair and Square” pricing plan in his strategy (Tuttle‚ 2013). Since consumers
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FNBK 3000 JCPenney Input Data Table Income Statement Year 5 Year 4 Year 3 Sales $18‚424 $17‚786 $17‚633 Net income (loss) $524 $(928) $405 Gross interest expense $279 $271 $245 Preferred Dividend $12 $25 $27 Tax rate 35% 35% 35% Balance Sheet Total Assets $14‚127 $18‚300 $17‚787 Total Debt $9‚271 $12‚875 $11‚417 Preffered Stock $- $304 $333 Total Common $-
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players have been reacting to these changes in a more efficient and profitable manner. J.C. Penney has attempted to keep up with these changes in the retail environment‚ but has failed thus far. The company has been plagued with multiple senior management changes and initiatives that have greatly misaligned its strategic decisions with its traditional competitive advantages. Following a brief company history and analysis of the current retail industry‚ an exploration of J.C. Penney’s recent failings
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MKTG 435 JCPenney Rebranding Assignment Before their re-branding efforts JCP was perceived to be a low quality and low cost department store. Their core target consumers were mainly working or middle class suburban women. These women were predominantly stay at home or full time working mothers. They were able to buy brand named clothing‚ accessories‚ and home decor‚ for themselves‚ their husbands‚ and their kids‚ in one convenient location for a low price. Majority of these women were able
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MARKETING CHANNEL JCPenney does not manufacture
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In the past few years‚ J. C. Penney sale is falling rapidly. Competitors such as Macy’s‚ Target‚ and Wal-Mart are one of the reasons. The rise of Kohl’s is another major concern. However‚ putting these companies aside‚ the company J.C. Penney itself has problems. Wrong Strategy: At the beginning of 2012‚ J.C. Penney was trying to remodel its business. Ron Johnson‚ the chief executive of J.C. Penney‚ announced in January to take out all of the coupon discount system. Instead‚ J.C. Penney would
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at how JCPenney ’s competitors have taken advantage of the retail giant’s failure to make a comeback. Based on the information obtained from the companies 10-K reports JCPenney’s has had a decline in customer satisfaction since the 1990s customers have been leaving and spending their money elsewhere. It looks as though JCPenney
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James Cash Penney founded JCPenney in 1902 in Kemmerer‚ Wyoming. It was originally called J.C. Penney Corporation‚ Inc. JCPenney is known for selling clothing‚ home furnishings‚ jewelry‚ makeup‚ and cooking supplies. JCPenney has a partnership with Sephora and Ralph Lauren‚ which are big name brands. Their current headquarters is located in Plano‚ Texas. The amount of JCPenney store has been decreasing for years. In 2016 the company had 1‚021 stores left‚ but in 2017 JCPenney announced that they would
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