FNBK 3000 JCPenney Input Data Table Income Statement Year 5 Year 4 Year 3 Sales $18‚424 $17‚786 $17‚633 Net income (loss) $524 $(928) $405 Gross interest expense $279 $271 $245 Preferred Dividend $12 $25 $27 Tax rate 35% 35% 35% Balance Sheet Total Assets $14‚127 $18‚300 $17‚787 Total Debt $9‚271 $12‚875 $11‚417 Preffered Stock $- $304 $333 Total Common $-
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MKTG 435 JCPenney Rebranding Assignment Before their re-branding efforts JCP was perceived to be a low quality and low cost department store. Their core target consumers were mainly working or middle class suburban women. These women were predominantly stay at home or full time working mothers. They were able to buy brand named clothing‚ accessories‚ and home decor‚ for themselves‚ their husbands‚ and their kids‚ in one convenient location for a low price. Majority of these women were able
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J.C. Penney Analysis J.C. Penney Corporation is one of the oldest‚ most renowned retail companies in the United States. Over time‚ it has become a department store giant and a symbol of American capitalism. Along with its successes‚ the company has experienced some lows with most struggles occurring during this last decade. The landscape of the retail industry is undergoing a massive transformation‚ and other players have been reacting to these changes in a more efficient and profitable manner
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Turn around of JCPenney Strengths JCPenney Company‚ Inc. has realized the need for a company overhaul in order to remain competitive in their market. They have made positive changes like hiring Vanessa Castagna as the new Chief Operating Officer to incorporate new processes and systems and to ensure that senior management would be educated and on top of things. Her prior experiences with Wal-Mart and Target will ensure that JCPenney has an insight into their competitor’s marketability. Additionally
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MARKETING CHANNEL JCPenney does not manufacture
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In the past few years‚ J. C. Penney sale is falling rapidly. Competitors such as Macy’s‚ Target‚ and Wal-Mart are one of the reasons. The rise of Kohl’s is another major concern. However‚ putting these companies aside‚ the company J.C. Penney itself has problems. Wrong Strategy: At the beginning of 2012‚ J.C. Penney was trying to remodel its business. Ron Johnson‚ the chief executive of J.C. Penney‚ announced in January to take out all of the coupon discount system. Instead‚ J.C. Penney would
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James Cash Penney founded JCPenney in 1902 in Kemmerer‚ Wyoming. It was originally called J.C. Penney Corporation‚ Inc. JCPenney is known for selling clothing‚ home furnishings‚ jewelry‚ makeup‚ and cooking supplies. JCPenney has a partnership with Sephora and Ralph Lauren‚ which are big name brands. Their current headquarters is located in Plano‚ Texas. The amount of JCPenney store has been decreasing for years. In 2016 the company had 1‚021 stores left‚ but in 2017 JCPenney announced that they would
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JCPenney was founded 110 years ago by James Cash Penney as one of the nation’s first department stores. Mr. Penney founded the company on the principle of always treating customers the way he wanted to be treated: fair and square. In 2012‚ JCPenney stated that their vision is to become everyone’s favorite store. In order to update their image‚ JCPenney announced some new strategies to re-image their brand. Some of the updated strategies include: pricing‚ branding‚ and merchandising. JCPenney
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Ron Johnson made some bad decisions that caused him to only last as the CEO of JCPenney for seventeen months (Kinicki & Williams‚ 2013). His bad decisions consisted of misreading what the shoppers wanted‚ no testing of ideas prior to execution‚ distancing himself from the essential consumers‚ misread the JCPenney brand (Tuttle‚ 2013). First‚ he removed the use of coupons and most of the promotions‚ when he incorporated the “Fair and Square” pricing plan in his strategy (Tuttle‚ 2013). Since consumers
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JCPenney: Every Day Low Prices Versus Macy’s: Differentiated and Localized 11/29/12 Executive Summary The industry we have chosen is the department store-retail industry. Within this industry‚ we have chosen the department stores of JCPenney and Macy’s. We find this industry‚ as well as these two companies‚ interesting from a strategic perspective. JCPenney has recently undergone a massive strategic restructuring in regards to its pricing‚ brand offerings‚ and store layout‚ pushing
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