JCPenney: Every Day Low Prices Versus Macy’s: Differentiated and Localized 11/29/12 Executive Summary The industry we have chosen is the department store-retail industry. Within this industry‚ we have chosen the department stores of JCPenney and Macy’s. We find this industry‚ as well as these two companies‚ interesting from a strategic perspective. JCPenney has recently undergone a massive strategic restructuring in regards to its pricing‚ brand offerings‚ and store layout‚ pushing
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FNBK 3000 JCPenney Input Data Table Income Statement Year 5 Year 4 Year 3 Sales $18‚424 $17‚786 $17‚633 Net income (loss) $524 $(928) $405 Gross interest expense $279 $271 $245 Preferred Dividend $12 $25 $27 Tax rate 35% 35% 35% Balance Sheet Total Assets $14‚127 $18‚300 $17‚787 Total Debt $9‚271 $12‚875 $11‚417 Preffered Stock $- $304 $333 Total Common $-
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high-quality‚ low-cost products to customers for their everyday needs. It provided sales discounts and was very good at adapting to changing customer habits as the years progressed. The company experienced a rapid growth and expansion from the 1920’s to 1950’s. The revenues continued to grow even during the depression years and right before its 50th anniversary‚ the sales were at $1 billion. During the next two decades‚ the company continued to grow as it entered the
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in Menomonee Falls‚ Wisconsin‚ Kohl ’s and is known to be a family-focused‚ value-oriented‚ specialty department store offering quality exclusive and national brand merchandise to the customer in an environment that is convenient‚ which is friendly and exciting. At present Kohl ’s operates stores and distribution centers in 49 states. Every year‚ we continue to build new stores and remodel existing locations to create an inspiring shopping experience. Here At Kohl ’s‚ we strongly believe in supporting
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MKTG 435 JCPenney Rebranding Assignment Before their re-branding efforts JCP was perceived to be a low quality and low cost department store. Their core target consumers were mainly working or middle class suburban women. These women were predominantly stay at home or full time working mothers. They were able to buy brand named clothing‚ accessories‚ and home decor‚ for themselves‚ their husbands‚ and their kids‚ in one convenient location for a low price. Majority of these women were able
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L. Robert Kohls View on Understanding American Values In order to help immigrants and visitors to the US assimilate and understand the American attitude toward life‚ Robert Kohls a cultural anthropologist with The Washington International Center wrote an article that summarizes thirteen basic values that drive Americans. His research was published as “The Values Americans Live By” in 1984 as an effort to go beyond listing basic differences‚ but more as an educational piece the would promote acceptance
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Feinstein Graduate School AN ANALYSIS OF JC PENNY’S AND HOW IT RELATES TO COMPETITION WITHIN THE RETAILING INDUSTRY A Paper Submitted in Partial Fulfillment of the Requirements for the MBA Degree Course: MGMT 6800 MAY 9th‚ 2012 TABLE OF CONTENTS EXECUTIVE SUMMARY 2 COMPANY PROFILES 4 1. JC Penney 4 Strategy initiative 4 Mission…………………………………………………………….. 5 2.KOHL’S………………………..………… ………..……………………5
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MARKETING CHANNEL JCPenney does not manufacture
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Turn around of JCPenney Strengths JCPenney Company‚ Inc. has realized the need for a company overhaul in order to remain competitive in their market. They have made positive changes like hiring Vanessa Castagna as the new Chief Operating Officer to incorporate new processes and systems and to ensure that senior management would be educated and on top of things. Her prior experiences with Wal-Mart and Target will ensure that JCPenney has an insight into their competitor’s marketability. Additionally
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In the past few years‚ J. C. Penney sale is falling rapidly. Competitors such as Macy’s‚ Target‚ and Wal-Mart are one of the reasons. The rise of Kohl’s is another major concern. However‚ putting these companies aside‚ the company J.C. Penney itself has problems. Wrong Strategy: At the beginning of 2012‚ J.C. Penney was trying to remodel its business. Ron Johnson‚ the chief executive of J.C. Penney‚ announced in January to take out all of the coupon discount system. Instead‚ J.C. Penney would
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