plan for 2008. I would recommend cutting the budgets for traditional media such as television‚ print and radio by an average of 5% in order to fund a cross-media advertising campaign which incorporated two of the social media platforms outlined by the agency. This 5% estimate would cover the costs of two of the three social media plans outlined in the case and is quite conservative in comparison to measures taken by other companies such as such as Johnson and Johnson mentioned in the case. There are
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Analysis and Evaluation of Jean Watson’s Theory of Caring Since its establishment as a profession more than a century ago‚ Nursing has been a source for numerous debates related to its course‚ methods and development of nursing knowledge. Many nursing definitions and theories have evolved over time. Furthermore it is in a constant process of been redefined. The purpose of this paper is an overview of Jean Watson’s Theory of Caring. This theory can be taken into account as one of the most philosophicaly
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Description of Theory In today’s nursing profession‚ nursing care is aimed at caring for the needs of a machine rather than considering the needs of the patient attached to the machine. According to Jean Watson’s Theory of Human Care‚ “Nursing is concerned with promoting health‚ preventing illness‚ caring for the sick‚ and restoring health (Nursing Theory‚ 2016).” Watson believes that caring is the essence of nursing practice‚ and promotes health changes. The profession of nursing requires that
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“Blue Jeans” by Fred Davis talks about denim jeans‚ their creation about 700 years ago‚ and how since then this item of apparel has served as a form of expression. Jeans were and still are made from sturdy indigo- dyed cotton cloth. Before the 60’s one did not see blue jeans on everyone‚ in the 30’s and 40’s painters and artist were the main consumers‚ and in the 50’s the denim trend spread to hoodlums and motorcyclist. Not until the 60’s did jeans become universally worn‚ crossing all genders‚ ages
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Questions for the case analysis 1. What benefits would Foley gain from each of the three social media plans? What risks does each entail? How can Foley better reap the benefits and mitigate the risks of each of the programs? - The benefit of being in the social media plan is that UnME would have a presence where their target market goes to socialize and communicate with each other. It would give them the opportunity to interact with their customers in their world and raise the level of involvement
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Explore the ways in which Susan Hill presents the woman in black. Before we meet the woman‚ Susan Hill uses the description of the setting in ‘A London Particular’ to foresee what she is like‚ predicting something wicked. London was described as “Inferno” full of “red-eyed and demonic” “ghostly figures”. These all suggest that Hill was describing or comparing London to Hell‚ which could imply that Mr Arthur Kipps was about to enter into his own personal hell‚ containing a “ghostly figure” of haunting
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125730071120Character analysis: Norma Jean Character analysis: Norma Jean In “Shiloh” by Bobbie Ann Mason‚ we are introduced to 34-year-old Norma Jean. A married woman since the age of 18 years of age to her husband Leroy Moffit. In the story we learn that she had given birth to their son‚ but dies suddenly which caused a rift in the marriage. The only thing that kept the marriage afloat was Leroy not being home‚ but now Leroy’s permanent stays at home causes Norma wanting her independence and
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Beth Johnson 1301 English Mrs. Little Monday‚ October 24‚ 2011 Get Unhooked Cigarette smoking poses medical dangers and may lead to cancer for both the smoker and those who experience secondhand smoke. The Get Unhooked advertising campaign was developed at Miles Calcraft Briginshaw Duffy by creative director Paul Briginshaw and Malcolm Duffy with agency producer Russell Taylor. This anti-smoking ad from the National Health Service in the United Kingdom gives you a mild graphic representation
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predicated on the negation of African history or‚ as one of the two editors of this volume‚ John Parker‚ wrote in his African History: A Very Short Introduction (2007): a ‘general European perception [...] that Africa‚ especially Sub-Saharan Africa‚ had no history to speak of’. The emergence of sub-Saharan African history in both western and African universities is thus squarely to be placed in the context of decolonisation and what contributor Jean Allman describes as the ‘nationalist fervour of the 1950s
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This Will Hurt. “I’m almost completely certain that it is herpes‚” the kind urgent care doctor says to me. In this moment‚ the floodgates of tears I’d been fighting so hard to keep back open up. “I’m so sorry. But we’ll know for certain in a few days.” She sends the prescription to the pharmacy and I do my best to not cry in the lobby. This was the worst birthday ever. During the days leading up to my 19th birthday‚ I was crippled by what I thought was nothing more than an awful UTI. I did everything
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