and feel great in a pair of designer jeans. Committed to using the highest quality materials‚ the denim line infuses considered‚ unexpected details into each and every design‚ combines Southern California casual with pure sophistication. Since the fit model known for having “the best butt in the business”‚ soon became known as the designer who makes “the best butt jeans” in the business. She used her expertise and unique values to create the “perfect fitting jean.”1 Promising its clientele style they
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Introduction: Founded in the 19th century‚ the Grand Jean Company survived the large economy crises in 1929. It became one of the largest clothing companies in the world around 1989. Its main products are pants for men and boys. But also women pants are produced there. With the “wash-and-wear”‚ bell-bottom and flare leans and modern casual pants‚ the company was market leading. The company owns 25 plants for manufacturing with an output capacity of 20.000 pants per week. However‚ this production
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“Blue Jeans” by Fred Davis talks about denim jeans‚ their creation about 700 years ago‚ and how since then this item of apparel has served as a form of expression. Jeans were and still are made from sturdy indigo- dyed cotton cloth. Before the 60’s one did not see blue jeans on everyone‚ in the 30’s and 40’s painters and artist were the main consumers‚ and in the 50’s the denim trend spread to hoodlums and motorcyclist. Not until the 60’s did jeans become universally worn‚ crossing all genders‚ ages
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Use a 30 percent inventory carrying cost rate.) Calculate a pay-back period for each alternative. In this case‚ Pepe Jeans has enjoyed considerable financial success with its current business model. However‚ on the other hand‚ individual retailers are compliant about the inflexible ordering system‚ indicated that if the ordering system is more flexible‚ the sales of Pepe Jeans could increase by 10%. Current Sales = $ 200 000 000 Extra 10% of sales = 10% * $200 000 000 = $20 000 000 Profit
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Pepe Jeans Case The main advantage of Pepe not carrying inventory is obviously the cost savings‚ as it is usually not efficient or cost effective for that matter‚ to carry excess inventory. The downside is not having enough pairs of jeans on hand to ship to stores when demand is high. An inventory would help alleviate this. The six month lead time is both an advantage and disadvantage for Pepe. The long lead time is positive in that once a retailer places an order‚ they only have a week to
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about the slowdown in the premium jeans market. The first slowdown was in 2007‚ after that time premium jeans never the same. Between 2008 and 2010 the premium denim prices fell 10-15 percent over this time period. There were different tactics these premium denim designers including 7 for mankind‚ True Religion‚ Diesel‚ Joe Jeans and Levi Strauss tried to attempt to maintain their positions. Some did this by lowering the price of jeans‚ creating lower priced jeans (i.e. recession collection and jeggings)
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Advertisers are targeting youth‚ “Own This Child” Written by Jean Kilbourne an informative article on this matter. Major corporations have recently begun using gaming [web] sites to create an image and “brand loyalty” early on in today’s youth as young as four years of age. Although The United States is an industrialized nation it is one of the few that entire campaigns are designed to target children. These same corporations are working with major television networks advertising products that pertain
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find themselves in a vulnerable state as their bodies and their minds develop and mature. These films highlight the enormous pressure and dangers that adolescent girls face due to the environment that society provides. In Killing Us Softly‚ Jean Kilbourne delivers a powerful lecture on the insane pressure that the advertising industry puts on women. In her lecture‚ she addresses the fact that the severely photo-shopped images found in magazines lowers women’s self-esteem. These advertisements
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Brianna Thompson Ms.Rodriguez English 2 Pre-IB April 26‚ 2013 Advertisement Analysis: Wrangler© Jeans From construction workers to high fashion models‚ jeans are or have been worn by practically every person that you may come across today in life. To match these people’s needs there is a plethora of ways in which jeans are styled and shaped. This variety is good for a person who has an assortment of styles and looks‚ but is not really good for your “average Joe” who is just looking for a pair
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body. It illustrated a complete lifestyle to the teenagers world. Admiring the fantasy of idols James Dean and Marlon Brando‚ all connecting to the Levi guys (jeans) in the adverts‚ giving the impression of a sensual‚ healthy radiant aspect‚ to the gazed audience. Falling for the act‚ teens still continued to buy the different types of jeans‚ whilst new ideas were being designed. People realise now it was just a pretence illusion. Although these shams still occur in adverts today. In the advert
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