Building brand identity in competitive markets: a conceptual model Bhimrao M. Ghodeswar School of Management‚ Asian Institute of Technology‚ Klong Luang‚ Pathumthani‚ Thailand Abstract Purpose – The purpose of this conceptual paper is to identify important elements of brand building based on a literature review and case studies of successful brands in India. Design/methodology/approach – This paper is based on a review of the literature and takes a case study approach. The paper suggests the framework
Premium Brand Brand management Branding
A Study of Lewis Carroll’s “Jabberwocky” When you read a poem‚ each individual person will interpret it many different ways. Some poems are very serious and intellectual‚ while some are humorous and seem to make no sense at all. What would you call the poem “Jabberwocky”? Just the name can conjure up many mindless thoughts. Lewis Carroll‚ the author of “Jabberwocky” was born Charles Lutwidge Dodgson in 1835. Carroll grew up in Cheshire‚ England‚ taught at home and later attending Oxford where he
Premium Lewis Carroll Poetry Alice's Adventures in Wonderland
Table of Contents Introduction Overview of Staples‚ Inc. and Office Depot‚ Inc. ………………………………..……3 Case Objectives…….……………………………………………..………………..…….4 Financial Analysis Common-Size Vertical Analysis & Comparative Horizontal Analysis Common-Size Balance Sheet ….…………….……….……………..….……….4 Common-Size Consolidated Statement of Income…………….………..……. 5 Comparative Balance Sheet ….…………….……………………………..…….6 Comparative Consolidated Statement of Income……..……..……………….. 7 Financial Ratio Analysis
Premium Generally Accepted Accounting Principles Balance sheet Financial ratios
Brent Staples’s “Just walk on by” was written to clarify how African-Americans like Staples go through stereotypes when in actually reality‚ shouldn’t be prejudged in the first place. He reminisces being perceived as dangerous just because of his skin color‚ and how this situation puts himself in endangerment. Staples arguers that people shouldn’t be so judgmentally and should get to know the person by the actions. He not only makes statements all through the text‚ but gives incidents of how his
Premium Race Black people African American
Exemplification of Staple’s Essay The essay by Brent Staples‚ “Just Walk On By” is popular because most everyone has been exposed to a form of racism in their own lives. In today’s society‚ we are “judged” every day. Whether is it on appearance‚ our speech‚ or our standing in the social crowd‚ it is happening. Staple brings this point home when he said‚ “I first began to know the unwieldy inheritance I’d come into – the ability to alter public space in ugly ways.” (236-237). When we are young
Premium Race Racism Black people
Question1 The type of foundation used to support a building is dependent on the type of in-situ soil‚ the bearing pressure of that soil and the loads imposed by the structure on the soil. The Building regulations state that the minimum depth to the underside of a strip found is 0.45 for frost protection and this should be extended to 0.75 in clay soils‚ largely due to the water retention in these materials ( Osbourn and Greeno 2007). This depth is also required to protect the foundation from seasonal
Premium Construction Structural engineering Concrete
MANAGING ORGANIZATIONS (ORGANIZATIONAL BEHAVIOUR) INDIVIDUAL REFLECTIVE ASSIGNMENT TOPIC: The Role of Effective Communication and Power in Building a Successful Team: The Case Study of the Dream Team (Group 22) Presented By: Peter Dickson RMBA10050076 DECLARATION I hereby declare that‚ I have undertaken this work herein submitted. Date................................................................. Signature...........................................
Premium Team Organizational studies Goal
Differentia Wood/timber Building material these are raw woods that have been converted in the forms of minimally- processed logs stacked on each other‚ timber frame construction‚ and light- frame construction. It is used as load- bearing material depend on the quality criteria. Concrete composite building made from combination of aggregate material and a binder such as cement. It is one of the most durable building materials
Premium Concrete Reinforced concrete Rebar
Building the 7E7: NPD at Boeing Simon Knox‚ Gary Smith and Paul Baines Introduction The Head of Product Marketing at Boeing USA was sitting at his desk in the early part of 007 reviewing how life in the aviation industry had changed so dramatically after 9/11.Not only did this one terrorist act shake the very foundations of western society‚ it also threw the airline industry – both the airlines and the airline manufacturers– into a tail spin when their customers
Premium Boeing 787 Airline Aircraft
Green Buildings Index 1) Introduction 1 2) Green Building Concepts 4 2.1) Materials 6 2.2) Lighting 8 2.3) Water Resources Management 12 2.4) Ventilation and Cooling 14 3)Elements of green building 16 4) Basic‚ no cost‚ green building strategies 21 5) Green Buildings Summarized 21 6) Conclusion 22 7) Case study 23 8) References 25 1) Introduction:
Premium Green building Building engineering Water resources