CHAPTER 5 Choosing the type of probability sampling What you will learn in this chapter: •• •• •• •• •• •• The types of probability sampling and how they differ from each other Steps in carrying out the major probability sample designs The strengths and weaknesses of the various types of probability sampling Differences between stratified sampling and quota sampling Differences between stratified sampling and cluster sampling Differences between multistage cluster sampling and multiphase sampling
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國立中山大學企業管理學系碩士班 碩士論文 Understanding Factors Influencing Consumers ’ Decisions to Consume Breakfast and Ready-to-Eat Cereals 研究生：徐慧中撰 指導教授：周泰華 中華民國 九十六年 六月 Acknowledgements I wish to thank the many people who have made significant contributions to this research. I wish to acknowledge the excellence help and advice provided by Lin Lin Ku‚ the Senior Product Manager of Kellogg Asia Marketing Incorporation‚ Taiwan Branch. It was my honor to be able to interview Lin Lin Ku‚ and to obtain
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THE MANIPULATION OF HUMAN BEHAVIOR -ieditors ALBERT D. BIDERMAN Bureau of Social Science Research‚ Inc. HERBERT ZIMMER Associate Professor of Psychology University of Georgia John Wiley & Sons‚ Inc.‚ New York · London -iiTHE MANIPULATION OF HUMAN BEHAVIOR -iiiCopyright © 1961 by John Wiley & Sons‚ Inc. All rights reserved. This book or any part thereof must not be reproduced in any form without the written permission of the publisher‚ except for any purpose of the United States Government. Library
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Dedicated to all American history teachers who teach against their textbooks Contents Acknowledgments ix Introduction: Something Has Gone Very Wrong 1 • Handicapped by History; The Process of Hero-making 9 2 * 1493: The True Importance of Christopher Columbus 29 3 • The Truth about the First Thanksgiving 67 4 • Red Eyes 91 5 • "Gone with the Wind": The Invisibility of Racism in American History Textbooks 131 6 • John Brown and Abraham Lincoln: The Invisibility of Anti-racism in American
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