Merchandising dept OBJECTIVE OF MERCHANDISING DEPARTMENT: Provide Fashionable‚ comfortable‚ shoe to the customer with competitively priced & high in quality. Maintain profitability‚ while continuously increasing the number of satisfied and loyal customers. WORKING DIAGRAM MERCHANDISING DEPARTMENT: LINKAGE OF MERCHANDISING DEPARTMENT: BRAND & CATEGORY: Brand is a distinguishing mark‚ symbol or design that distinguishes a seller’s goods from its competitors. A Brand Name owned & sponsored
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1. Historical Background The business that became the Bata Shoe Organization was established on August 24‚ 1894 in Zlin‚ Czechoslovakia by Tomas Bata‚ and included his brother Antonin and sister Anna. Although this business was new‚ the Bata name had been part of a tradition of shoemaking for eight generations‚ spanning three hundred years. It was one of the first modern-day shoe ’manufacturers’‚ a team of stitchers and shoemakers creating footwear not just for the local town‚ but also for distant
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Table of Contents Background 3 Indian Footwear Retail Industry 3 BATA-GLOBAL 4 BATA-INDIA 4 Bata’s Wholesale Division 6 Bata Institutional Sales Division 6 Milestones (post 1985) 6 Turnaround Story 8 STP 9 Value Proposition for the Customers 9 4Ps 10 Porters Value Chain 11 COMPETITOR ANALYSIS 13 MARKET SHARE OVER YEARS 14 Ansoff Model 16 SWOT 17 Final inferences and recommendations 17 References 17 Background Mr. Marcelo Villagran is Chief Executive Officer‚ Managing Director
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are not trained well enough‚ their feet can become disfigured. If a dancer falls while en pointe‚ it can hurt them from falling so high‚ causing a broken leg or ankle. Even stretches and simple ballet moves can be gruesome‚ anything done in pointe shoes can very easily injure the ankles and feet. The pointe shoe is not the most comfortable shoe to wear either. It constantly rubs against your skin and will usually give you blisters‚ bumps‚ calluses‚ bone degeneration‚ and even bleeding. A study of
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Compare and Contrast Essay Basketball to Ballet Basketball and ballet may seem to be two completely different activities; however they are alike in a lot of ways. In this essay I will be comparing and contrasting the similarities and differences between Ballet and Basketball. Basketball is a team sport played to win an achievement or medal or to go up in ranking as a team. It is a game that requires strategies and is a rough game. Basketball players need to be tall‚ fit‚ and strong; they have
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keeper. 518 – BATA BANGLADESH 2 Brand Foundations 518 – BATA BANGLADESH 3 Mission We always try to explore beyond the boundaries of possibilities. Consumers need will be the guiding philosophy for manufacturing and marketing that kinds of shoes from which can provide market-oriented collection in line with moderate fashion trends and offers highest level of comfort. 518 – BATA BANGLADESH 4 Vision To establish Bata Comfit as a best seller and profitable Brand in NRSD shoe line category
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rocks to make point shoes not slip on floor) covered floor. Only now do I realize the need to recover emotionally and mentally from that injury. Having my patella (knee cap) dislocated changed not only my dancing abilities for the next few years‚ but also my mental state‚ my will power‚ motivation‚ and perseverance. I was in the top floor ballet studio‚ a sunny‚ sky-light lit room with the soft rustling of about forty women sewing‚ cutting‚ and tying their pink point shoes. We began class with
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companies share the same leadership points. Two important ones are product concept development and constant improvement of business processes in order to offer customers great value and the best possible service. Segmentation of Bata Shoes To grab the whole market of shoes Bata has divided their market into different segments. There four
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goal. What is the purpose of the giant pointe shoe? Do the shoes make a ballerina’s dreams come true‚ or is it the girl wearing them that makes the dreams come true? Many girls dream of being that graceful and beautiful ballerina‚ but don’t have the right shoes to do it. However‚ it isn’t the shoes that make the dance happen‚ rather it is the one wearing them. Just like the ballerina in the pointe shoes‚ you are the one wearing your shoes and you can go wherever you want to go. Sometimes it is scary
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ticket-selling and subscription packages or sponsorships. However‚ the revenues it obtains from these sources are not sufficient to support the expenses of the company. The expenses involved in ballet are quite high. These include the costs of costumes‚ shoes‚ tours‚ performances‚ training‚ and artists ’ compensation. The hard truth is that Ballet Philippines is not financially sustainable. The root of this problem could be traced to the revenue-generating activities of Ballet Philippines. The proceeds
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