SDM INSTITUTE FOR MANAGEMENT DEVELOPMENT MARKETING MANAGEMENT PROJECT REPORT CATEGORY- SOAP COMPANY- HINDUSTAN UNILEVER LIMITED BRAND- DOVE SUBMITTED TO: Dr. H. GAYATHRI SUBMITTED BY: (SECTION – A‚ Group-6) TABLE OF CONTENTS 1. INDUSTRY 3 1.1. INDUSTRY OVERVIEW: 3 1.2. MARKET PLAYERS UNDER FMCG IN INDIA: 2 1.3. MARKET SIZE: 3 1.4. FMCG GROWTH LADDER AND FUTURE OUTLOOK: 3 2. SOAP INDUSTRY IN INDIA 3 3. HINDUSTAN
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first launched in 1955. Their creative strategy and sales have been consistent since the original launch. Dove is considered the world’s top cleansing brand (Dove Social Mission). Dove offers a product line that ranges from skin care‚ hair care‚ body lotions‚ hand creams‚ body wash‚ bar soap and deodorant for both women and men. Brand History Dove. 60 years ago‚ it was a beauty bar offering a revolutionary new formula containing 1/4 cleansing
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Chicken Pox Chicken pox is a common childhood disease that is highly contagious and is seen in children aged between 2 and 6 years old‚ although they can be of any age. Occasionally adults can contract chicken pox renamed as shingles‚ with more server symptoms. Chicken pox infections occur year round‚ but most likely occur during the winter and spring months. Some illnesses are infectious. This means that they are passes from one person to another. Chicken pox is an infectious disease and in some
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treatments available. There are different treatments available for different allergy symptoms. For example‚ a person experiencing breathing troubles due to an allergic reaction to pollen may use nasal sprays while a person who has a rash may use lotions. (2) However‚ always taking allergy medications may do more damage than it helps a person’s body overtime. This is why allergen immunotherapy is becoming increasingly popular. Commonly known as allergy shots‚ allergen immunotherapy is a new form
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How To Get Taylor Swift Updo Hairstyles Keyword: Taylor Swift Updo Hairstyles Taylor Swift is among the most famous pop‚ country musicians of now. As well as being known for her music‚ she’s also famous for her sense of her hair and design. This short article could possess the hints to be able to get the design that you’re after that you just have to have if you’re considering getting Taylor Swift updo hairstyles. Taylor Swift Updo Hairstyles You need to realize that she never goes overboard with
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Marketing Mix Paper University of Phoenix MKT/421 July 11‚ 2010 The marketing mix plays an important part in marketing. The purpose of the marketing mix is to use a combination of tools to satisfy customers and obtain company goals. Often the marketing mix is referred as the four P’s: product‚ price‚ place‚ and promotion. The elements are adjusted until a right combination is found that serves the needs of the product’s customers while generating optimum income” (Marketing Mix‚ 2010‚ p. 1)
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distributes pharmaceutical-grade ayurvedic drugs and therapies for customers in India and internationally. It offers pharmaceutical products for children‚ women‚ men‚ and general health; herbal and oral care products; skincare products‚ including body lotions‚ face packs and tonners‚ facial cleansers‚ fairness and lip care products‚ moisturizers‚ skin nutrients‚ and soaps; and dental creams. The company also provides hair care products‚ including anti-dandruff hair creams‚ oils‚ and shampoos; protein conditioners
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looks of the female. Today‚women want to be more and more gorgeous to prove that no one can compete with them. Science has created a variety of cosmetics product to boost the housewife to improve her usual make up. Those beauty products‚cream and lotions fabricated for their use. Those products are not only cheap but will make the women resplendids. Also‚due to science there is aesthetic surgery which is innovative. Some housewives think that they are not enough pretty and rely on aesthetic surgery
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http://www.the-body-shop.com Hoover’s coverage by Alex Biesada Overview Promoting beauty in the customer’s eye instead of the beholder’s‚ The Body Shop International sells skin and hair care products so natural they sound edible (Peppermint Foot Lotion‚ Banana Shampoo). The company combines activism with marketing‚ encouraging women to focus on self-esteem and social and environmental causes. The Body Shop operates 2‚045 stores (nearly two-thirds are franchised) in 52 countries. It also sells its
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A new sunny day has just begun. The beach is silent‚ but only for a while. Very soon crowds of people will flood on to the beach. The bright‚ burning ball blinds and rises like a sunflower on the distant horizons. The subtle sea sparkles preciously as it strolls up against the shore spilling the previous day’s remains. Crashing against the shore‚ small waves flash the night’s debris onto the beach. Untouched golden sand‚ so soft and smooth‚ glistens; reflecting the sun’s rays. A soothing‚ light
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