investment recommendation supported by strategic analysis of VOD.L and the Telecommunications sector and a comprehensive valuation based on DCF‚ multiple and DDM analysis. September 6‚ 2010 [EQITY RESEARCH REPORT: VODAFONE. (VOD.L‚ VOD LN)] Equity Research Report NAME: Myles Carey CID: 00619732 TABLE OF CONTENTS Page 3: Investment Summary Pages 3-4: Investment Highlights Page 5: Business Summary Page 6: SWOT Analysis Page 7: Telecoms Industry - Overview Page 8: Telecoms Industry – Trend
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INTRODUCTION TO EQUITY VALUATION Equity shares can be described more easily than fixed income securities. However‚ they are more difficult to analyse. Fixed income securities typically have a limited life and a well-defined cash flow stream. Equity shares have neither. While the basic principles of valuation are the same for fixed income securities as well as equity shares‚ the factors of growth and risk create greater complexity in the case of equity shares . As our discussion
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Y PEKKA TUOMINEN Managing Brand Equity ABSTRACT The purpose of this study is to discuss and elaborate the main issues encountered in managing brand equity. In order to achieve this purpose‚ we first analyse the concept of brand equity; second‚ we provide a comprehensive framework for managing brand equity; and finally‚ we distinguish different ways to leverage and measure brand equity. The concept of brand equity emerged in the early 1990s. Brand equity can be regarded as a managerial concept
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Red Bull Brand Equity According to Keller (2008‚ p 53)‚ brand equity is the strong‚ favorable and unique brand associations in the memory of customers. He goes on to identify (p 54) two sources of brand equity: 1.) Brand Awareness; and 2.) Brand Image. Red Bull has well defined tactics for both sources. The Brand Awareness Source for Red Bull Brand Equity Keller (p 54) notes the key elements of Brand Awareness: 1.) Recognition; and 2.) Recall. He postulates that if buy decisions are made at
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Running head: OWNERS’ EQUITY PAPER Owners’ Equity Paper Michelle McDaniel University of Phoenix Owners’ Equity Paper Introduction Investors have to keep a close eye on many different parts of their investments. First‚ keeping the paid-in capital separate from the capital earned. Paid-in capital is the total amount of stock purchased by the shareholders. Where earned capital is the profit earned from operations. Second‚ the investor needs to keep track of the capital earned this creates
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A REPORT ON BRAND EQUITY OF Submitted by: Amrapali Singh (11) Ankush Redhu (16) Anup Sharma (18) Atul Kumar Singh (27) Devanshu Mehta (36) Kalyani Barman (57) INTRODUCTION Pepsi is a 100-year-old carbonated soft drink brand loved by over 200 million people worldwide. The largest single selling soft drink brand in India‚ Pepsi is ubiquitous on just about every social occasion. In 1886‚ the US Caleb Bradman‚ a man with a plan formulated a blockbuster of a digestive drink and decided to call it Brad‟s
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Definition of debt and equity 4 a) Definition of Debt 4 b) Definition of equity 5 2. Example of mix structure capital 5 IV. TECHNICAL SECTION 11 1. Debt Financing – Pros & Cons 11 a) Definition and Classifications of Debt Financing 11 b) Advantages of Debt Financing 14 c) Disadvantages of Debt Financing 15 2. Equity Financing – Pros & Cons 16 a) Definition & Classifications of Equity Financing 16 b) Advantages of Equity Financing 18 c) Disadvantages of Equity Financing 19
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INTRODUCTION Since the late 80s‚ brand equity (BE) has been regarded as one important marketing concept in both business practice and academic research as it gives marketers more competitive advantage through successful brands (Lassar‚ Mittal‚ & Sharma‚ 1995‚ p. 11). Although there are many researches about brand equity carried on by numbers of authors‚ most of their conclusions are consistent with Farquhar’s concept of brand equity as “the value added by the brand to the product” (Srinivasan
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------------------------------------------------- Future "Futurity" redirects here. For the ship‚ see MV Futurity. "Near future" redirects here. For the song‚ see The Near Future. For other uses‚ see Future (disambiguation). Time | | Major Concepts | Past ♦ Present ♦ Future Eternity Arguments for eternity | Broad Studies | Chronology History (Paleontology) Futurology | Philosophy | Presentism ♦ Eternalism‚ Fatalism Philosophy of Space and Time | Religion | Creation End Times Day of Judgement
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Debt/Equity Ratio What Does Debt/Equity Ratio Mean? A measure of a company’s financial leverage calculated by dividing its total liabilities by its stockholders’ equity; it indicates what proportion of equity and debt the company is using to finance its assets. http://financial-dictionary.thefreedictionary.com/debt%2Fequity+ratio ’Debt/Equity Ratio’ A high debt/equity ratio generally means that a company has been aggressive in financing its growth with debt. This can result in volatile earnings
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