Ben & Jerry’s Case Study Company History Ben Cohen and Jerry Greenfield founded Ben & Jerry’s Homemade Ice Cream in 1978. Over the years‚ Ben & Jerry’s evolved into a socially-oriented‚ independent-minded industry leader in the super-premium ice cream market. The company has had a history of donating 7.5% of its pre-tax earnings to societal and community causes. Ben and Jerry further extended their generosity by offering 75‚000 shares at $10.50 per share exclusively to Vermont residents‚ so
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Daniels Fund Ethics Initiative University of New Mexico http://danielsethics.mgt.unm.edu Managing Social Responsibility and Growth at Ben & Jerry’s INTRODUCTION Ben Cohen and Jerry Greenfield opened their first ice cream shop on May 5‚ 1978‚ in a converted gas station in Burlington‚ Vermont‚ investing $12‚000 in secondhand equipment. Their business credentials consisted of much enthusiasm and a $5 Pennsylvania State University correspondence course in ice cream making. Driven by Cohen and Greenfield’s
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1. Were Ben Cohen and Jerry Greenfield right to accept Unilever’s takeover offer for Ben & Jerry’s in 2000? And what does this case imply about business ethics more generally? Ben and Jerry’s is an ice cream producing company. The first shop opened in Burlington‚ Vermont in 1978. With a $12.000 ($4.000 were borrowed) investment‚ Ben and Jerry opened their first homemade ice-cream scoop shop. Each year the company celebrates its anniversary by having a free cone day. This has been a tradition
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warming to B&J CEO. Business Source Complete‚ Vol 107(12) p. 20. Erin‚ B. (2012). Ben & Jerry ’s Apologizes for Fortune Cookies. Retrieved on March 30‚ 2012 from: http://news1.capitalbay.com/sports/324878-ben-jerry-s-apologizes-for-fortune- cookies.html Lee‚ R Prescott‚ R. (2012). Ben & Jerry’s franchisees help communities in the Bahamas. Retrieved on March 30‚ 2012 from: http://www.foodbev.com/news/ben-jerrys-franchisees-help- communities The National Press Club Ben & Jerry’s plan to continue measuring
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turned into a tastebud-boggling odyssey of Ben & Jerry’s desserts served around the world. As for the 2 guys who started it all‚ their story starts way before that: Ben Cohen and Jerry Greenfield grew up in Merrick‚ Long Island. They first met in junior high school‚ where they struck up a lasting friendship. Jerry finished college but couldn’t get into any med schools; Ben got into several colleges but dropped out of every one of them. They realized they weren’t getting anywhere doing what they
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the company and on 1983‚ Haagen Dazs was sold to The Pillsburry Company. The Pillsburry Company then expand Haagen Dazs furthermore and now Haagend Dazs can be found in more than 50 countries across the world. Ben and Jerry History Back in the 1978‚ Ben Cohen and Jerry Greenfield took $5 ice cream makiing course and decided to open their own ice cream parlor. They choosed Burlington‚ Vermont as their place because it is a college town without ice cream parlor. Their first shop was opened in transformed
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Study‚ by Nan S. Ellis and Lisa M. Fairchild‚ we have determined three possible options for Ben and Jerry to choose from in regards to the Unilever buy-out offer or merger with Dreyer’s and/or Unilever. Since‚ Ben and Jerry’s has distribution problems inhibiting the company’s growth‚ our options weigh this factor heavily. The unique social responsibility aspect is of great concern to Ben and Jerry and they do not wish to compromise this. We will weigh the costs and benefits of not selling‚ merging
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Vermont in 1942. She was an author and musician who wrote “The Story of the Trapp Family Singers.” The book that Maria wrote was made into the movie called “The Sound of Music.” Ben Cohen‚ Born in Brooklyn NY in 1961 and Jerry Greenfield‚ Born in Brooklyn NY in 1951 Ben and Jerry were childhood friends from Brooklyn. They started Ben & Jerry’s‚ one of the country’s most successful ice cream companies. They produce premium ice cream in fun flavors with eco-friendly practices and social activism
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Ben and Jerry’s was founded in 1978 by childhood friends Ben Cohen and Jerry Greenfield. They had a dream of starting a company together but they didn’t have any experience in business. Due to their love for food‚ they came up with the idea of making bagels or ice cream‚ but the cost of the equipment for bagels was much higher so they chose to produce homemade ice cream (citation). They learned only from small business pamphlets and a correspondence course from Penn State University (citation).
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Ben and Jerry ’s Ben and Jerry ’s ice cream and the amazing success the company has experience over the years could be loosely summed up as a story that began with two friends coming together with a vision to create a company that did not adhere to the traditional corporate rules of running a business. They both had certain ideals and a socially and economic responsible opinion on how a capitalist business should be run. There are a lot of similarities in the way this company is run and operated
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